In this episode, we explore the core values that have driven Beninati Pool and Spa to success, even through challenging times like the 2008 financial crisis. Jacob shares invaluable insights on how to differentiate your business in a competitive landscape, the importance of high-end customer service, and strategies for enhancing the entire backyard experience beyond just the pool with features like fire pits, outdoor lighting, and automated controls.
We also dive into the innovative use of technology for operational efficiency and customer satisfaction, from 3D pool designs to remote service quoting. Plus, we'll tackle common misconceptions about customer service and reveal how exceptional service can actually generate revenue.
Stay tuned as Jacob offers practical advice for new and seasoned pool builders alike, highlighting the significance of adaptability and constant improvement in the ever-evolving pool industry. Whether you're a pool industry veteran or just starting out, there's something here for you.
Key Moments
05:32 Highlight customer service pre-contract for differentiation.
06:56 Enhancing yards beyond pools is gaining popularity.
11:40 Focus on customer service; ensure reliability.
13:46 Customer service can generate long-term revenue.
17:53 Answer the phone to improve customer service.
20:34 Be attentive to customers; identify potential services.
Connect with Jacob Beninati
What is The Mast Podcast?
The Mast Podcast is where technology, innovation, and inspiration converge. Each episode features conversations with industry leaders from diverse fields, including service companies, pool builders, and manufacturers. We dive into their challenges and creative strategies for adapting and thriving in a rapidly changing world.