Dig In

Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:
- how to approach the conversation about sustainability in branding
- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story
- how to market sustainability as a challenger brand

Show Notes

Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:
- how to approach the conversation about sustainability in branding
- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story
- how to market sustainability as a challenger brand

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.