1 00:00:00,110 --> 00:00:03,440 Carol Cox: Here are seven ways to rebrand your brand 2 00:00:03,440 --> 00:00:05,930 with your brand story with my guest, Elayne 3 00:00:05,930 --> 00:00:08,390 Fluker. On this episode of the Speaking Your 4 00:00:08,390 --> 00:00:09,470 Brand podcast. 5 00:00:13,370 --> 00:00:16,010 More and more women are making an impact by 6 00:00:16,010 --> 00:00:18,740 starting businesses, running for office and 7 00:00:18,740 --> 00:00:20,750 speaking up for what matters. 8 00:00:20,780 --> 00:00:23,000 With my background as a TV political 9 00:00:23,000 --> 00:00:25,880 analyst, entrepreneur, and speaker, I 10 00:00:25,880 --> 00:00:28,310 interview and coach purpose driven women to 11 00:00:28,340 --> 00:00:30,800 shape their brands, grow their companies, 12 00:00:30,800 --> 00:00:33,470 and become recognized as influencers in 13 00:00:33,500 --> 00:00:36,800 their field. This is speaking your brand, 14 00:00:36,830 --> 00:00:39,350 your place to learn how to persuasively 15 00:00:39,350 --> 00:00:42,710 communicate your message to your audience. 16 00:00:43,160 --> 00:00:45,860 Hi and welcome to backstage with Speaking 17 00:00:45,860 --> 00:00:47,780 Your Brand. I'm your host, Carol Cox. 18 00:00:47,780 --> 00:00:49,640 This is our live show where we take you 19 00:00:49,640 --> 00:00:52,730 behind the scenes to tell you how all the 20 00:00:52,730 --> 00:00:55,520 magic happens, whether it's about public 21 00:00:55,520 --> 00:00:58,010 speaking, how to get speaking engagements, 22 00:00:58,010 --> 00:00:59,840 and today we're talking about personal 23 00:00:59,920 --> 00:01:02,980 branding. Maybe you feel like it's time for 24 00:01:02,980 --> 00:01:05,230 a brand refresh, and we're not talking about 25 00:01:05,260 --> 00:01:07,990 necessarily your logo or your brand colors 26 00:01:07,990 --> 00:01:10,210 or the way that your website looks, although 27 00:01:10,210 --> 00:01:12,010 although obviously you can also do that as 28 00:01:12,010 --> 00:01:14,110 well. But today we're really talking about 29 00:01:14,110 --> 00:01:17,050 those essential questions about your brand. 30 00:01:17,080 --> 00:01:19,240 So this is your personal brand, but also how 31 00:01:19,240 --> 00:01:21,640 it comes across in your business as well. 32 00:01:21,640 --> 00:01:24,430 If you have your own business, how do people 33 00:01:24,430 --> 00:01:27,670 know who you are, what you stand for, what 34 00:01:27,670 --> 00:01:28,780 matters to you? 35 00:01:28,810 --> 00:01:30,550 Because all of those things get wrapped 36 00:01:30,550 --> 00:01:32,500 around into your brand story. 37 00:01:32,500 --> 00:01:34,450 So if you're leaving a corporate job to 38 00:01:34,480 --> 00:01:36,430 become an entrepreneur, if you're looking to 39 00:01:36,460 --> 00:01:38,860 expand your existing brand, if you're an 40 00:01:38,860 --> 00:01:41,170 aspiring speaker or thought leader, which if 41 00:01:41,170 --> 00:01:42,910 you're listening to this, you probably are, 42 00:01:42,940 --> 00:01:44,800 or if you're a corporate professional ready 43 00:01:44,800 --> 00:01:46,300 to transition to the next level. 44 00:01:46,300 --> 00:01:48,790 My conversation with my guest, Elayne 45 00:01:48,790 --> 00:01:50,980 Fluker, is for you. 46 00:01:50,980 --> 00:01:53,530 Elayne is an experienced coach to executive 47 00:01:53,530 --> 00:01:56,560 women. She's a prolific podcaster. 48 00:01:56,590 --> 00:02:00,590 Over 700 Episodes blows my mind with her 49 00:02:00,590 --> 00:02:02,450 podcast called Support is Sexy. 50 00:02:02,450 --> 00:02:04,730 I was a guest on it way back in the day. 51 00:02:04,760 --> 00:02:06,320 Actually, Elayne's been a guest on this 52 00:02:06,320 --> 00:02:08,360 podcast also way back in the day. 53 00:02:08,360 --> 00:02:11,210 She's the author of the book Get Over I Got 54 00:02:11,210 --> 00:02:13,100 It, published by HarperCollins leadership 55 00:02:13,100 --> 00:02:15,590 and was also named a Forbes Book of the 56 00:02:15,590 --> 00:02:17,750 month. Elayne, thank you so much for being 57 00:02:17,750 --> 00:02:18,290 here. 58 00:02:18,290 --> 00:02:19,550 Elayne Fluker: Thank you so much, Carol. 59 00:02:19,580 --> 00:02:21,230 You know, I'm always so happy to be with 60 00:02:21,230 --> 00:02:21,740 you. 61 00:02:21,830 --> 00:02:22,910 Carol Cox: Well, likewise. 62 00:02:22,940 --> 00:02:25,220 And if you're watching us live on LinkedIn 63 00:02:25,220 --> 00:02:27,740 or YouTube, please say hi in the chat. 64 00:02:27,950 --> 00:02:30,080 We also want to take your questions along 65 00:02:30,080 --> 00:02:31,490 the way, so don't be shy. 66 00:02:31,520 --> 00:02:33,560 Let us know what's on your mind. 67 00:02:33,590 --> 00:02:35,570 So as we mentioned, we're talking about 68 00:02:35,570 --> 00:02:37,250 reinventing your brand. 69 00:02:37,280 --> 00:02:39,020 Things change all the time. 70 00:02:39,020 --> 00:02:40,430 I know that for myself. 71 00:02:40,430 --> 00:02:43,910 When ChatGPT launched at the end of 2022, I 72 00:02:43,910 --> 00:02:45,050 have a background in tech. 73 00:02:45,050 --> 00:02:48,230 So I was all over artificial intelligence. 74 00:02:48,230 --> 00:02:49,520 I wanted to get my hands on it. 75 00:02:49,520 --> 00:02:52,160 So I've integrated that now, not only into 76 00:02:52,190 --> 00:02:53,990 my personal brand, but also for what we do 77 00:02:53,990 --> 00:02:55,070 and speak with speaking your brand. 78 00:02:55,100 --> 00:02:58,380 So that's a great example of integrating and 79 00:02:58,380 --> 00:03:00,780 adjusting your brand with what's going on. 80 00:03:00,780 --> 00:03:03,090 So, Elayne, let's first talk about what does 81 00:03:03,090 --> 00:03:05,460 it mean to you to have a personal brand. 82 00:03:05,460 --> 00:03:06,900 How do you define that? 83 00:03:07,020 --> 00:03:08,310 Elayne Fluker: Yes, absolutely. 84 00:03:08,340 --> 00:03:09,870 So this is one of my favorite conversations. 85 00:03:09,870 --> 00:03:11,940 You and I talk about this online or offline 86 00:03:11,940 --> 00:03:13,290 on podcasts or podcasts. 87 00:03:13,290 --> 00:03:15,420 Right. This idea of a brand for me, your 88 00:03:15,420 --> 00:03:17,640 brand is really your reputation. 89 00:03:17,640 --> 00:03:19,980 So I talk a lot with, as you said, executive 90 00:03:19,980 --> 00:03:22,380 women, women in leadership at fortune 500 91 00:03:22,380 --> 00:03:24,990 companies as coach and then women who have 92 00:03:24,990 --> 00:03:26,490 their own businesses. And usually they're 93 00:03:26,490 --> 00:03:28,710 thinking of their brands as themselves. 94 00:03:28,710 --> 00:03:30,300 Right. So not necessarily a physical 95 00:03:30,300 --> 00:03:32,070 product, although obviously that's a brand 96 00:03:32,070 --> 00:03:33,810 as well. But really, what is your 97 00:03:33,810 --> 00:03:36,060 reputation? And as you said, sometimes your 98 00:03:36,060 --> 00:03:38,670 brand, your reputation needs a refresh, not 99 00:03:38,670 --> 00:03:40,140 necessarily because something has gone 100 00:03:40,140 --> 00:03:41,970 wrong, but sometimes you're going in a 101 00:03:41,970 --> 00:03:44,070 different direction. So maybe in some of the 102 00:03:44,070 --> 00:03:46,410 women I work with, it's a new job or it's a 103 00:03:46,410 --> 00:03:48,990 new position at the same job, or it is a new 104 00:03:48,990 --> 00:03:51,150 business or a new part of your business, 105 00:03:51,150 --> 00:03:53,070 like working with Carol and becoming a 106 00:03:53,070 --> 00:03:54,540 speaker and deciding you want to be a 107 00:03:54,540 --> 00:03:56,690 thought leader or known more as a thought 108 00:03:56,720 --> 00:03:58,550 leader. Right. So you want that to be a part 109 00:03:58,550 --> 00:04:00,590 of your brand. So that's really how I look 110 00:04:00,620 --> 00:04:02,750 at it. Your brand is about your reputation 111 00:04:02,750 --> 00:04:05,300 and what you want people to know most about 112 00:04:05,300 --> 00:04:05,840 you. 113 00:04:05,990 --> 00:04:08,540 Carol Cox: Fantastic. I want to say hi in the chat here 114 00:04:08,540 --> 00:04:11,420 to Monica, Diane, Murtaza and Brittany. 115 00:04:11,420 --> 00:04:13,280 So great to have you here. 116 00:04:13,280 --> 00:04:15,590 And Brittany. I actually met recently at an 117 00:04:15,620 --> 00:04:17,660 in-person workshop we did here in Orlando, 118 00:04:17,660 --> 00:04:20,060 Florida, where I live, and she is all about 119 00:04:20,060 --> 00:04:22,580 the brand as far as the look of it. 120 00:04:22,610 --> 00:04:24,260 She's an incredible graphic and web 121 00:04:24,260 --> 00:04:25,970 designer, so check her out if you need that 122 00:04:25,970 --> 00:04:27,350 side of it, because that is definitely not 123 00:04:27,350 --> 00:04:28,130 my wheelhouse. 124 00:04:28,160 --> 00:04:30,350 Elayne Fluker: I know mine either, but I do need a new 125 00:04:30,350 --> 00:04:31,910 website. So Brittany, I might be reaching 126 00:04:31,910 --> 00:04:32,630 out to you. 127 00:04:32,660 --> 00:04:34,280 Carol Cox: Yeah, definitely. So. And of course, Diane 128 00:04:34,280 --> 00:04:35,900 works with me here speaking to your brand 129 00:04:35,900 --> 00:04:36,950 and then. Hi, Monica. 130 00:04:36,950 --> 00:04:38,210 Pier powerhouse woman show. 131 00:04:38,330 --> 00:04:39,800 So nice to have you here as well. 132 00:04:39,830 --> 00:04:40,850 All right. So let us know in the chat. 133 00:04:40,850 --> 00:04:42,170 If you're here, let us know what questions 134 00:04:42,170 --> 00:04:43,340 you have along the way. 135 00:04:43,340 --> 00:04:45,560 So Elayne, we've talked a little bit about 136 00:04:45,560 --> 00:04:49,250 why maybe we need to rebrand or refresh our 137 00:04:49,250 --> 00:04:52,010 brands. So let's think about what are some 138 00:04:52,010 --> 00:04:54,260 of the questions that we can ask ourselves 139 00:04:54,260 --> 00:04:57,420 when we're thinking about refreshing our 140 00:04:57,420 --> 00:04:59,250 brand story, or kind of making it more 141 00:04:59,250 --> 00:05:00,930 consistent with some of the things that we 142 00:05:00,930 --> 00:05:02,820 do now, which may not have been the case 143 00:05:02,820 --> 00:05:05,310 back when we last did this exercise. 144 00:05:05,550 --> 00:05:07,440 Elayne Fluker: One of the questions that I always like to 145 00:05:07,470 --> 00:05:09,150 ask clients when we first get started, which 146 00:05:09,150 --> 00:05:10,530 is funny enough, one of the hardest 147 00:05:10,530 --> 00:05:12,030 questions who are you? 148 00:05:12,390 --> 00:05:13,710 Who are you? Who? 149 00:05:13,740 --> 00:05:14,850 Who do you say you are? 150 00:05:14,880 --> 00:05:16,800 Right? People always like, um. 151 00:05:16,800 --> 00:05:18,540 Well, it's almost like asking someone to 152 00:05:18,570 --> 00:05:19,680 write their own bio, right? 153 00:05:19,680 --> 00:05:21,000 There's stuff you want to put in. Should you 154 00:05:21,000 --> 00:05:22,290 put that in things you forget about? 155 00:05:22,320 --> 00:05:23,910 What do you want to say? And one of the 156 00:05:23,910 --> 00:05:26,100 things I heard on a podcast many years ago, 157 00:05:26,100 --> 00:05:27,390 Carol, I wish I could remember it might have 158 00:05:27,390 --> 00:05:28,470 been the James Altucher Show. 159 00:05:28,470 --> 00:05:30,390 I can't remember which podcast it was, but 160 00:05:30,390 --> 00:05:32,370 someone, the person speaking said that they 161 00:05:32,400 --> 00:05:34,260 happened to read. Matt Mullenweg, the 162 00:05:34,260 --> 00:05:35,610 founder of WordPress. 163 00:05:35,700 --> 00:05:37,260 They met this and he this person, you know, 164 00:05:37,290 --> 00:05:39,210 Matt was their hero and they were so excited 165 00:05:39,210 --> 00:05:40,650 to meet him. And they went up to them. 166 00:05:40,650 --> 00:05:41,880 They were talking and of course they could 167 00:05:41,880 --> 00:05:43,350 talk all day about WordPress. 168 00:05:43,350 --> 00:05:45,810 But then when Matt said to this, this guest, 169 00:05:45,840 --> 00:05:46,860 oh, what do you do? 170 00:05:46,890 --> 00:05:48,810 Or what are you up to? The person said, he 171 00:05:48,810 --> 00:05:50,760 just, you know, fanboy babbled and didn't 172 00:05:50,940 --> 00:05:52,470 know what to say and didn't know how to 173 00:05:52,470 --> 00:05:54,590 communicate who he was and what he was up 174 00:05:54,590 --> 00:05:56,060 to. And that was an opportunity to share 175 00:05:56,060 --> 00:05:57,770 with not only just share with someone else, 176 00:05:57,770 --> 00:05:59,420 but someone who is your idol, who you 177 00:05:59,420 --> 00:06:01,040 respect, who might be able to give you some 178 00:06:01,040 --> 00:06:03,050 advice. And a lot of us don't take the time 179 00:06:03,050 --> 00:06:04,910 to think about who am I today? 180 00:06:04,940 --> 00:06:06,380 Right. So if we're talking about a rebrand, 181 00:06:06,410 --> 00:06:07,940 what you were doing yesterday or what you 182 00:06:07,970 --> 00:06:10,460 were up to yesterday might not be what you 183 00:06:10,460 --> 00:06:11,780 want to communicate today. 184 00:06:11,810 --> 00:06:13,550 One of the things that that podcast 185 00:06:13,550 --> 00:06:15,560 interview that came out of it, they said, 186 00:06:15,560 --> 00:06:17,630 Matt said to him, you should be able to say 187 00:06:17,630 --> 00:06:19,880 in ten words or less who you are. 188 00:06:19,910 --> 00:06:21,620 And we talked about that before, ten words 189 00:06:21,620 --> 00:06:23,930 or less. Right. So I will tell you all, I 190 00:06:23,930 --> 00:06:25,670 practiced this before I came on. 191 00:06:25,820 --> 00:06:27,350 I was like, I think I have it down to 192 00:06:27,440 --> 00:06:29,240 because I've always it's been years if I 193 00:06:29,270 --> 00:06:31,970 think about that. So I coach high performing 194 00:06:31,970 --> 00:06:34,700 women transitioning to their next level. 195 00:06:35,330 --> 00:06:36,620 Carol Cox: Well done. 196 00:06:36,650 --> 00:06:38,270 You got it in ten words. 197 00:06:38,330 --> 00:06:41,810 Okay, I'm gonna go practice. 198 00:06:42,140 --> 00:06:43,400 Okay. All right. 199 00:06:43,430 --> 00:06:45,050 So we got two lanes. Now, for those of you 200 00:06:45,080 --> 00:06:47,030 who are here live or coming back in the 201 00:06:47,030 --> 00:06:49,010 replay, I want you to practice in the chat 202 00:06:49,010 --> 00:06:50,690 as well. Just just off the cuff. 203 00:06:50,720 --> 00:06:52,100 Think about what yours would be. 204 00:06:52,100 --> 00:06:53,460 I also want to say hi to Amber. 205 00:06:53,490 --> 00:06:55,230 Holly. I haven't seen her in forever. 206 00:06:55,230 --> 00:06:57,210 She was our emcee for our live virtual 207 00:06:57,210 --> 00:06:58,680 summits we did during the pandemic. 208 00:06:58,680 --> 00:07:00,000 So, so great to see that. 209 00:07:00,030 --> 00:07:01,740 All right, so let's think about okay. 210 00:07:01,770 --> 00:07:04,650 Who. So I usually say something like I'm the 211 00:07:04,650 --> 00:07:06,480 founder and CEO of speak. 212 00:07:06,510 --> 00:07:07,590 Yeah. So that's a lot. 213 00:07:07,740 --> 00:07:08,070 All right. 214 00:07:08,100 --> 00:07:10,020 Elayne Fluker: No, stay. Say it. I'm going to count for you. 215 00:07:10,050 --> 00:07:11,250 I'm the founder. 216 00:07:11,280 --> 00:07:12,750 Carol Cox: Okay. No, no, no, let's back up. 217 00:07:12,750 --> 00:07:14,130 I'm going to say, what do you focus on? 218 00:07:14,130 --> 00:07:16,020 Elayne Fluker: What do you do or like for who you are, like 219 00:07:16,050 --> 00:07:18,060 who you are or what you do or something 220 00:07:18,060 --> 00:07:19,170 very, you know, concise. 221 00:07:19,200 --> 00:07:20,910 Because if you try to say, I am this and I 222 00:07:20,910 --> 00:07:22,740 do that, it's obviously going to be longer. 223 00:07:22,770 --> 00:07:23,700 Okay, ten words I. 224 00:07:23,700 --> 00:07:26,940 Carol Cox: Usually say, like I run a business that 225 00:07:26,940 --> 00:07:29,280 provides public speaking, training and 226 00:07:29,280 --> 00:07:30,750 coaching for women. 227 00:07:31,230 --> 00:07:32,610 Elayne Fluker: Okay, that was 12. 228 00:07:32,640 --> 00:07:35,010 Okay. So you instead of say I run a 229 00:07:35,010 --> 00:07:38,520 business, you could say I provide coaching, 230 00:07:38,520 --> 00:07:40,140 speaking and training. 231 00:07:40,170 --> 00:07:42,930 Training. What do you say for sure. 232 00:07:43,050 --> 00:07:45,060 Carol Cox: Yeah. Oh well, I said public speaking 233 00:07:45,060 --> 00:07:46,770 coaching and training for women. 234 00:07:46,830 --> 00:07:51,910 Elayne Fluker: I provide coaching speaking training And 235 00:07:51,910 --> 00:07:53,290 coaching for women. 236 00:07:53,410 --> 00:07:54,100 Carol Cox: Something like that. 237 00:07:54,130 --> 00:07:55,810 Elayne Fluker: I get all of them. I say I. 238 00:07:55,810 --> 00:07:57,310 Carol Cox: Don't love it, right? Because I feel like. 239 00:07:57,340 --> 00:07:58,780 But I'm also a podcaster. 240 00:07:58,780 --> 00:08:00,550 I'm also a public speaker. 241 00:08:00,550 --> 00:08:02,470 Right. So it's yeah, it's hard. 242 00:08:02,500 --> 00:08:04,270 Elayne Fluker: That's a no. I'm so glad you mentioned that. 243 00:08:04,270 --> 00:08:05,950 That's a great point. So what I always like 244 00:08:05,950 --> 00:08:07,450 to tell people is it depends on the 245 00:08:07,450 --> 00:08:08,740 conversation you're having. 246 00:08:08,740 --> 00:08:10,510 So if you're talking to someone that you 247 00:08:10,510 --> 00:08:12,190 think might, it might be more important for 248 00:08:12,190 --> 00:08:13,990 them. So you can have multiple sets of ten. 249 00:08:14,020 --> 00:08:16,000 Let me say that right. Ten doesn't sum up 250 00:08:16,000 --> 00:08:17,530 the sum of who you are. Obviously, we all 251 00:08:17,530 --> 00:08:19,810 could say thousands of words about who we 252 00:08:19,810 --> 00:08:20,980 are, right? But depending on your 253 00:08:20,980 --> 00:08:22,360 conversation, you might be. 254 00:08:22,390 --> 00:08:23,980 If you're at a podcasting conference or 255 00:08:23,980 --> 00:08:25,180 you're speaking to someone who might be a 256 00:08:25,180 --> 00:08:26,980 potential guest, you might have your ten 257 00:08:27,010 --> 00:08:29,320 words ten or less of what you do as far as 258 00:08:29,320 --> 00:08:31,660 your podcast or, you know, I have a podcast. 259 00:08:31,690 --> 00:08:34,120 My Speaking Your Brand podcast brings on 260 00:08:34,150 --> 00:08:36,220 thought leaders to share their wisdom or 261 00:08:36,220 --> 00:08:37,300 whatever that looks like. 262 00:08:37,390 --> 00:08:39,160 You know, something short and concise about 263 00:08:39,160 --> 00:08:41,020 that. If you're talking about your your 264 00:08:41,020 --> 00:08:43,390 coaching or your speaking academy, it might 265 00:08:43,390 --> 00:08:44,710 be those ten words about that. 266 00:08:44,710 --> 00:08:46,360 For me, I'm talking about executive 267 00:08:46,360 --> 00:08:47,800 coaching. It's one thing, as I just 268 00:08:47,800 --> 00:08:49,120 mentioned, working with high performing 269 00:08:49,120 --> 00:08:51,090 women. If I were talking to someone about my 270 00:08:51,090 --> 00:08:53,310 book or writing, it would be something else 271 00:08:53,310 --> 00:08:54,840 where I talk about the kind of stories or 272 00:08:54,840 --> 00:08:55,890 the women I connect with. 273 00:08:55,920 --> 00:08:57,990 Highly successful women learning how 274 00:08:58,020 --> 00:08:59,940 learning, having it all doesn't mean doing 275 00:08:59,940 --> 00:09:02,190 it all alone is part of my messaging or that 276 00:09:02,190 --> 00:09:04,200 kind of thing. So it's sort of a fun it's a 277 00:09:04,200 --> 00:09:05,490 good thing to have in your mind, right? 278 00:09:05,520 --> 00:09:06,720 And you're not going to count it out when 279 00:09:06,720 --> 00:09:08,310 you talk to people, but it helps, I think 280 00:09:08,310 --> 00:09:10,770 Diane mentioned with having being concise, 281 00:09:10,800 --> 00:09:12,450 right. Being concise with your messaging, 282 00:09:12,450 --> 00:09:13,800 having this idea, especially when you're 283 00:09:13,800 --> 00:09:16,140 going into networking kind of settings or in 284 00:09:16,140 --> 00:09:17,910 a meeting or whatever that looks like where 285 00:09:17,910 --> 00:09:19,290 you're having conversations and someone 286 00:09:19,290 --> 00:09:20,670 says, what do you do? 287 00:09:20,700 --> 00:09:22,380 Right. That question always, who are you? 288 00:09:22,410 --> 00:09:24,360 Or what do you do? Is more likely it trips 289 00:09:24,360 --> 00:09:25,590 us up this way. 290 00:09:25,590 --> 00:09:26,910 You have those in your pocket, right? 291 00:09:26,940 --> 00:09:28,440 It's like having your I don't want to say 292 00:09:28,470 --> 00:09:31,140 holsters, saddlebags on the side. 293 00:09:32,550 --> 00:09:33,720 That could be right. 294 00:09:33,720 --> 00:09:34,770 Might not be politically correct. 295 00:09:34,800 --> 00:09:37,560 We don't want that. Having your saddlebags. 296 00:09:37,740 --> 00:09:39,870 Having those in your saddlebags on the side 297 00:09:39,870 --> 00:09:41,190 and being able to pull them out. 298 00:09:41,190 --> 00:09:42,750 So who are you? Is one of the first 299 00:09:42,750 --> 00:09:44,580 questions you want to be able to answer? 300 00:09:44,610 --> 00:09:46,440 Carol Cox: I love that. Okay. So we have some women who 301 00:09:46,440 --> 00:09:47,730 are trying this. I'm going to bring them up 302 00:09:47,730 --> 00:09:48,870 here on the screen. All right. 303 00:09:48,870 --> 00:09:50,260 So we have April Peters. 304 00:09:50,260 --> 00:09:52,360 Hers is I help people mission map. 305 00:09:52,390 --> 00:09:54,250 I like the words mission map their lives to 306 00:09:54,280 --> 00:09:56,500 meaningful work and relationships. 307 00:09:56,650 --> 00:09:58,480 Elayne Fluker: April, you show off. 308 00:09:58,510 --> 00:09:59,530 That's great. 309 00:09:59,560 --> 00:10:00,220 Right? 310 00:10:00,250 --> 00:10:01,270 Carol Cox: Yes, I love that. 311 00:10:01,390 --> 00:10:03,460 Elayne Fluker: I love April's two, Carol, because it also 312 00:10:03,460 --> 00:10:05,350 makes people say, tell me more. 313 00:10:05,380 --> 00:10:06,970 Or what does that mean? What is mission? 314 00:10:06,970 --> 00:10:08,530 That's another thing to think about, too. 315 00:10:08,560 --> 00:10:10,360 Sometimes you're not trying to sell the 316 00:10:10,360 --> 00:10:11,860 whole story, right? What you really would 317 00:10:11,860 --> 00:10:13,750 love if people become curious about what you 318 00:10:13,750 --> 00:10:14,290 said. 319 00:10:14,530 --> 00:10:15,970 Carol Cox: Excellent, I love that. 320 00:10:15,970 --> 00:10:19,540 Okay, now we have Amber. Holly, I help neuro 321 00:10:19,540 --> 00:10:23,230 spicy business owners get shit done. 322 00:10:23,260 --> 00:10:23,680 Come on. 323 00:10:23,680 --> 00:10:24,880 Elayne Fluker: Neuro spicy. 324 00:10:24,880 --> 00:10:25,900 I love it, Amber. 325 00:10:25,930 --> 00:10:27,580 That's great, I love it. 326 00:10:27,580 --> 00:10:28,270 That's great. 327 00:10:28,480 --> 00:10:29,560 Carol Cox: But then again, the next question is. 328 00:10:29,590 --> 00:10:31,210 Well, tell me, tell me, tell me what? 329 00:10:31,240 --> 00:10:32,290 Neuro spicy. 330 00:10:32,350 --> 00:10:34,450 Elayne Fluker: Right? What kind of shit are we getting done? 331 00:10:34,480 --> 00:10:38,200 Like all that is good, I love it, so good. 332 00:10:38,200 --> 00:10:40,390 Carol Cox: All right, now we have Stacy Champagne. 333 00:10:40,420 --> 00:10:43,240 Okay. I coach women into positions of power 334 00:10:43,240 --> 00:10:45,340 in cybersecurity. 335 00:10:45,370 --> 00:10:47,710 Elayne Fluker: Wow. You know what? 336 00:10:47,710 --> 00:10:49,770 All these powerhouse women in here, I love 337 00:10:49,770 --> 00:10:50,160 it. 338 00:10:50,520 --> 00:10:51,660 Carol Cox: You're so bold. 339 00:10:52,410 --> 00:10:54,060 Elayne Fluker: I love it, that's great. 340 00:10:54,090 --> 00:10:56,400 Carol Cox: Yes. All right, we have Jenny Murphy. 341 00:10:56,430 --> 00:10:59,190 Here we go. Okay. Uh, she said this was one 342 00:10:59,190 --> 00:11:00,270 she came up with recently. 343 00:11:00,300 --> 00:11:01,560 My career is headed there. 344 00:11:01,560 --> 00:11:04,170 I'm the advisor for millennials navigating 345 00:11:04,170 --> 00:11:06,090 wealth for the first time. 346 00:11:06,480 --> 00:11:08,010 Elayne Fluker: That's great. Jenny. 347 00:11:08,040 --> 00:11:09,180 That's great. And that's great. 348 00:11:09,180 --> 00:11:10,890 We'll get into later. But being specific 349 00:11:10,920 --> 00:11:12,480 about your target and your audience. 350 00:11:12,510 --> 00:11:14,070 Right. Who are you speaking to? 351 00:11:14,100 --> 00:11:15,270 That's that's excellent. 352 00:11:15,270 --> 00:11:16,860 I love that too, because you're 353 00:11:16,860 --> 00:11:18,840 incorporating that in there as everyone is. 354 00:11:18,840 --> 00:11:20,490 Carol Cox: Brittany. Let's do one more. Here's Brittany. 355 00:11:20,490 --> 00:11:22,590 I help women elevate their brands through 356 00:11:22,590 --> 00:11:24,300 compelling design. 357 00:11:24,330 --> 00:11:25,680 Yes she does. 358 00:11:25,710 --> 00:11:27,750 Elayne Fluker: Yes you did. You did that, Brittany. 359 00:11:27,780 --> 00:11:29,250 Yes. Excellent. 360 00:11:29,580 --> 00:11:30,660 Carol Cox: All right. And we got one more. 361 00:11:30,660 --> 00:11:32,670 We got Diane here. She says I help women 362 00:11:32,670 --> 00:11:34,890 make an impact through public speaking, 363 00:11:34,890 --> 00:11:36,420 which she definitely does. 364 00:11:36,450 --> 00:11:37,770 Yes. All right, I love it. 365 00:11:37,800 --> 00:11:40,470 Elayne Fluker: That's great. Everyone says in here, laugh 366 00:11:40,470 --> 00:11:42,150 out loud. No to saddlebags, I know. 367 00:11:42,180 --> 00:11:43,620 Amber, help me out. What what. 368 00:11:44,010 --> 00:11:44,400 Carol Cox: What. 369 00:11:44,820 --> 00:11:46,350 Elayne Fluker: Pockets? I could have just said pockets. 370 00:11:46,380 --> 00:11:47,440 Right That's. 371 00:11:47,440 --> 00:11:49,570 Carol Cox: Great. We need our. We need our handbags. 372 00:11:49,600 --> 00:11:50,020 Like our. 373 00:11:50,680 --> 00:11:52,210 Elayne Fluker: Something. I just needed something. 374 00:11:52,210 --> 00:11:54,100 You could draw it out really quickly. 375 00:11:54,130 --> 00:11:55,720 Yes. That's excellent. Okay, those are 376 00:11:55,720 --> 00:11:56,260 great. 377 00:11:56,350 --> 00:11:57,700 Carol Cox: So we have our who are you? 378 00:11:57,730 --> 00:11:59,920 Which is a lot, I must say, a lot easier to 379 00:11:59,920 --> 00:12:01,540 write out than it is to say, off the cuff 380 00:12:01,540 --> 00:12:02,590 with no preparation. 381 00:12:02,590 --> 00:12:03,940 So you all did a great job. 382 00:12:03,970 --> 00:12:05,260 All right, let's do the second question, 383 00:12:05,290 --> 00:12:07,600 Elayne, which is what do you want to 384 00:12:07,630 --> 00:12:11,260 communicate about who you are and what makes 385 00:12:11,260 --> 00:12:12,280 you so what makes you unique? 386 00:12:12,310 --> 00:12:13,540 Tell us about that one. 387 00:12:13,570 --> 00:12:14,830 Elayne Fluker: Yeah. What makes you unique? 388 00:12:14,860 --> 00:12:17,320 You know, sometimes I think we forget that 389 00:12:17,320 --> 00:12:19,540 we get focused, I should say, on how am I 390 00:12:19,570 --> 00:12:20,770 better than this? Right? 391 00:12:20,770 --> 00:12:22,630 I need to communicate how I'm better at this 392 00:12:22,660 --> 00:12:24,460 on social media, or I'm better at this with 393 00:12:24,460 --> 00:12:25,750 my speaking, or I'm better than. 394 00:12:25,780 --> 00:12:27,940 Well, I believe it's more so thinking about 395 00:12:27,940 --> 00:12:29,530 how are you different, right? 396 00:12:29,560 --> 00:12:30,580 Maybe it's your niche. 397 00:12:30,610 --> 00:12:31,930 If you're doing something with business, 398 00:12:31,930 --> 00:12:32,950 maybe it's your technique. 399 00:12:32,950 --> 00:12:34,390 If you're in a leadership position at your 400 00:12:34,390 --> 00:12:35,950 company, maybe your approach to something 401 00:12:35,950 --> 00:12:37,450 you're doing in business is different than 402 00:12:37,450 --> 00:12:38,950 the previous leader did. You're trying 403 00:12:38,950 --> 00:12:40,000 something different. You're bringing 404 00:12:40,000 --> 00:12:41,980 something different as an idea or a 405 00:12:41,980 --> 00:12:44,110 technique or a strategy that you're using. 406 00:12:44,110 --> 00:12:46,410 Maybe it's your message or your approach. 407 00:12:46,440 --> 00:12:47,790 Right? So there are a lot of ways to be 408 00:12:47,790 --> 00:12:49,530 different. And sometimes different is better 409 00:12:49,530 --> 00:12:51,300 than better. Now if you've heard that before 410 00:12:51,330 --> 00:12:53,760 right. So better is and better is so 411 00:12:53,760 --> 00:12:54,990 subjective different. 412 00:12:54,990 --> 00:12:56,910 You can kind of say this is different than 413 00:12:56,910 --> 00:12:58,470 that. So I always try to say if you're 414 00:12:58,470 --> 00:12:59,790 communicating, you know, how do you 415 00:12:59,820 --> 00:13:02,220 communicate how what you're doing that's 416 00:13:02,220 --> 00:13:04,230 different than what's out there now by 417 00:13:04,230 --> 00:13:06,210 different don't do something that doesn't 418 00:13:06,210 --> 00:13:08,160 make sense or that's crazy, you know, just 419 00:13:08,160 --> 00:13:09,600 for the sake of, oh, but it's different. 420 00:13:09,600 --> 00:13:11,760 You want to still be able to have your 421 00:13:11,760 --> 00:13:13,620 reputation or what you're offering or about 422 00:13:13,620 --> 00:13:15,270 your brand be something that resonates with 423 00:13:15,270 --> 00:13:16,830 your audience, which we'll talk about more. 424 00:13:16,830 --> 00:13:18,330 So keep that in mind. 425 00:13:18,330 --> 00:13:20,460 But still, like, sit for a moment and think 426 00:13:20,460 --> 00:13:21,600 about what's different. 427 00:13:21,600 --> 00:13:23,310 And that might take time and massaging. 428 00:13:23,310 --> 00:13:24,360 Just like your message. 429 00:13:24,360 --> 00:13:26,040 You try it sometimes and I always say that 430 00:13:26,040 --> 00:13:27,720 what we just did, the other exercise, say it 431 00:13:27,720 --> 00:13:29,820 out loud a few times too, before you know it 432 00:13:29,820 --> 00:13:31,110 sounds great in your head. Then you say it 433 00:13:31,110 --> 00:13:32,640 out loud and you fumble over it. 434 00:13:32,670 --> 00:13:33,840 It's one of those things like a muscle. 435 00:13:33,870 --> 00:13:35,820 You got to practice and keep flexing it. 436 00:13:35,820 --> 00:13:37,470 The same thing about what's going to be 437 00:13:37,470 --> 00:13:39,720 different about you. You kind of test here 438 00:13:39,720 --> 00:13:41,520 and there and get into the groove of what 439 00:13:41,520 --> 00:13:43,650 you think will be what you want to be 440 00:13:43,650 --> 00:13:45,280 different All right. 441 00:13:45,280 --> 00:13:46,360 Carol Cox: So let us know in the chat. 442 00:13:46,390 --> 00:13:48,760 What do you think makes you different or 443 00:13:48,760 --> 00:13:50,560 unique with the work that you do? 444 00:13:50,560 --> 00:13:52,090 And I'm going to ask Elayne now. 445 00:13:52,120 --> 00:13:54,010 Elayne how do you answer that? 446 00:13:54,130 --> 00:13:57,070 Elayne Fluker: I think what's different about me in respect 447 00:13:57,070 --> 00:14:00,220 to my coaching is I unapologetically focus 448 00:14:00,220 --> 00:14:03,040 on women who see themselves as successful. 449 00:14:03,070 --> 00:14:04,900 I think sometimes, you know, we can get into 450 00:14:04,900 --> 00:14:07,090 the reasons why. But sometimes women are 451 00:14:07,600 --> 00:14:10,750 meant to be ashamed of success or of being 452 00:14:10,780 --> 00:14:12,250 ambitious, right? You know, I'm all about 453 00:14:12,250 --> 00:14:14,470 ambitious women and women who not to say 454 00:14:14,470 --> 00:14:16,090 that they're quote unquote better, right? 455 00:14:16,120 --> 00:14:18,250 But there is an audience out there of women 456 00:14:18,250 --> 00:14:19,930 who, yes, they are successful, but they 457 00:14:19,930 --> 00:14:21,130 still need to. 458 00:14:21,160 --> 00:14:22,300 And I know we talked about this. My next 459 00:14:22,300 --> 00:14:24,400 book, learn how to have safe to be soft or 460 00:14:24,400 --> 00:14:26,320 to be vulnerable, or to say, I'm scared or I 461 00:14:26,320 --> 00:14:28,060 don't know what to do. Or, you know, I've 462 00:14:28,060 --> 00:14:29,710 had women get on coaching calls with me and 463 00:14:29,710 --> 00:14:32,110 they're in tears because sometimes it's not 464 00:14:32,110 --> 00:14:34,060 even a sad thing. It's just a release 465 00:14:34,060 --> 00:14:35,410 because they feel like they don't have any 466 00:14:35,410 --> 00:14:36,940 other place where they can share what's 467 00:14:36,940 --> 00:14:39,160 going on with them, and whether it's at work 468 00:14:39,160 --> 00:14:41,110 or at home, because there the quote unquote 469 00:14:41,110 --> 00:14:42,970 strong one to everybody else. 470 00:14:42,970 --> 00:14:45,120 Right? So my thing is really making sure 471 00:14:45,120 --> 00:14:47,520 that those women who are often leaders in 472 00:14:47,520 --> 00:14:50,040 organizations or leaders in politics or 473 00:14:50,040 --> 00:14:52,080 leaders in business, leaders in all kinds of 474 00:14:52,080 --> 00:14:55,020 different areas, so important, just as are 475 00:14:55,020 --> 00:14:56,790 women who aren't in leadership, but 476 00:14:56,790 --> 00:14:58,530 important. They need to have a space where 477 00:14:58,530 --> 00:15:00,390 they're able to say, I don't know what's 478 00:15:00,390 --> 00:15:02,370 going on, or these are the microaggressions 479 00:15:02,370 --> 00:15:04,080 I had to deal with today, or this is a 480 00:15:04,080 --> 00:15:05,520 problem that I'm having. 481 00:15:05,580 --> 00:15:08,430 So I unapologetically focus on those women 482 00:15:08,430 --> 00:15:10,860 who are ambitious, successful, but still 483 00:15:10,860 --> 00:15:13,350 need to be reminded oftentimes that they 484 00:15:13,350 --> 00:15:15,330 need a space to be soft and to share what's 485 00:15:15,330 --> 00:15:16,530 going on as well. 486 00:15:16,920 --> 00:15:18,210 Carol Cox: Oh, I love that, Elayne. 487 00:15:18,210 --> 00:15:20,190 And I know that you do such incredible work 488 00:15:20,190 --> 00:15:21,810 with them, so that is fantastic. 489 00:15:21,840 --> 00:15:23,250 All right. So if you. What about you? 490 00:15:23,340 --> 00:15:25,680 Yeah. Okay, so for those of you watching 491 00:15:25,710 --> 00:15:27,000 again, let us know in the chat what makes 492 00:15:27,000 --> 00:15:29,730 you different or unique. So I would say that 493 00:15:30,060 --> 00:15:32,730 because we are very women focused with the 494 00:15:32,730 --> 00:15:36,270 work that we do, 98% of the clients that we 495 00:15:36,270 --> 00:15:40,500 work with are women is that we take, you 496 00:15:40,500 --> 00:15:42,030 know, kind of the approach to public 497 00:15:42,040 --> 00:15:43,900 speaking. That's very different than how 498 00:15:43,900 --> 00:15:45,970 it's traditionally been done, which is, of 499 00:15:45,970 --> 00:15:48,040 course, we know if you think of a speaker on 500 00:15:48,040 --> 00:15:49,990 a stage, what image comes to mind? 501 00:15:50,020 --> 00:15:52,360 Usually a dude who's standing there because 502 00:15:52,360 --> 00:15:54,850 that's historically what has been 503 00:15:54,850 --> 00:15:56,260 represented as speakers. 504 00:15:56,260 --> 00:15:58,870 So there's also a certain style of speaking 505 00:15:58,870 --> 00:16:01,930 that we think we have to put on in order to 506 00:16:01,930 --> 00:16:03,340 be a successful speaker. 507 00:16:03,370 --> 00:16:06,280 Like, we have to act like the guys on stages 508 00:16:06,280 --> 00:16:08,410 and we don't. I really see speaking as a two 509 00:16:08,440 --> 00:16:11,080 way conversation with your audience, not 510 00:16:11,080 --> 00:16:13,030 necessarily because they're talking out loud 511 00:16:13,030 --> 00:16:16,030 to you, but it's an energy exchange and you 512 00:16:16,030 --> 00:16:18,850 are understanding them, empathizing with 513 00:16:18,850 --> 00:16:20,620 them, bringing that back to you. 514 00:16:20,620 --> 00:16:22,330 And I feel and this is again painting a 515 00:16:22,330 --> 00:16:24,010 broad brush. But I feel like that, like the 516 00:16:24,040 --> 00:16:27,250 sage on the stage where it's the ego talking 517 00:16:27,280 --> 00:16:28,780 to the audience and lecturing them and 518 00:16:28,780 --> 00:16:30,640 letting them know how things are done. 519 00:16:30,640 --> 00:16:33,910 Versus my approach is very much like, let's 520 00:16:33,910 --> 00:16:35,650 have this conversation and this journey 521 00:16:35,650 --> 00:16:36,520 together. 522 00:16:36,760 --> 00:16:38,380 Elayne Fluker: I love that, that's beautiful. 523 00:16:38,410 --> 00:16:40,870 I say that something similar to when just 524 00:16:40,870 --> 00:16:42,050 talking about coaching, right? Right. 525 00:16:42,080 --> 00:16:44,090 Being the empathetic friend as opposed to a 526 00:16:44,090 --> 00:16:45,470 finger wagging expert. 527 00:16:45,500 --> 00:16:47,480 Right. Right. I love what you're saying. 528 00:16:47,480 --> 00:16:49,340 Is sage from the stage and this idea that 529 00:16:49,340 --> 00:16:50,390 it's an exchange, right? 530 00:16:50,420 --> 00:16:51,440 It's not just outward. 531 00:16:51,440 --> 00:16:53,510 You just giving out whatever your your 532 00:16:53,510 --> 00:16:55,460 expertise, so to speak, is you're having an 533 00:16:55,460 --> 00:16:56,990 exchange with the audience. 534 00:16:57,170 --> 00:16:59,000 Carol Cox: Exactly right. That's why we're such big 535 00:16:59,000 --> 00:17:00,560 advocates of people sharing their personal 536 00:17:00,560 --> 00:17:02,270 stories, their personal journeys, because 537 00:17:02,270 --> 00:17:04,250 that's how you connect with your audience. 538 00:17:04,430 --> 00:17:05,570 I love it. All right. 539 00:17:05,570 --> 00:17:06,620 So I love it. Okay. 540 00:17:06,650 --> 00:17:08,570 So we have some people in the chat. 541 00:17:08,570 --> 00:17:09,890 Diane says what makes her different? 542 00:17:09,890 --> 00:17:11,930 She can see how to thread the person's 543 00:17:11,930 --> 00:17:13,280 personal story through their talk. 544 00:17:13,310 --> 00:17:15,440 Yeah, exactly. So how I can connect on the 545 00:17:15,440 --> 00:17:16,640 emotional level. 546 00:17:16,910 --> 00:17:19,370 And then Janet says that she focuses on 547 00:17:19,370 --> 00:17:21,440 first generation grads who are the first in 548 00:17:21,440 --> 00:17:23,030 their family to build wealth. 549 00:17:23,030 --> 00:17:25,280 So she's actively doing it in her personal 550 00:17:25,280 --> 00:17:26,450 life. Yes. 551 00:17:26,480 --> 00:17:28,250 Good. So, yeah, walking your talk. 552 00:17:28,250 --> 00:17:30,530 That's great. Love it. 553 00:17:30,560 --> 00:17:32,990 Let's see. And we have Amber here. 554 00:17:32,990 --> 00:17:34,340 Who says that? 555 00:17:34,340 --> 00:17:36,830 She's a neuro spicy therapist and a 556 00:17:36,830 --> 00:17:38,570 former.com marketing operations 557 00:17:38,570 --> 00:17:40,360 professional. She can help her clients 558 00:17:40,360 --> 00:17:42,250 address the emotional, psychological things 559 00:17:42,250 --> 00:17:43,330 holding them back. 560 00:17:43,360 --> 00:17:44,800 Yes, because you can see all those 561 00:17:44,800 --> 00:17:46,990 perspectives. Love it. 562 00:17:46,990 --> 00:17:49,150 All right. You all. You all are so good at 563 00:17:49,150 --> 00:17:50,470 this. All right. Love it. 564 00:17:50,800 --> 00:17:52,990 Elayne Fluker: Yes. And I love all of those are fantastic. 565 00:17:52,990 --> 00:17:54,580 And I think for Amber, it shows too. 566 00:17:54,610 --> 00:17:56,500 Sometimes that's the thing that might make 567 00:17:56,500 --> 00:17:58,330 you difference is how you connect with your 568 00:17:58,330 --> 00:17:59,860 audience. Right? Maybe you've been there. 569 00:17:59,860 --> 00:18:01,300 I think a lot of people now are starting to 570 00:18:01,300 --> 00:18:03,310 talk about, yes, we can look at, you know, 571 00:18:03,340 --> 00:18:05,260 the sage on the stage or the guru or those 572 00:18:05,260 --> 00:18:06,910 people who are, you know, thousands of steps 573 00:18:06,910 --> 00:18:08,890 ahead of us. But a lot of us like to know 574 00:18:08,890 --> 00:18:10,600 what did the people who are just a few steps 575 00:18:10,600 --> 00:18:12,400 ahead of us, what are they doing? 576 00:18:12,400 --> 00:18:13,720 How did they get through this thing? 577 00:18:13,750 --> 00:18:15,430 Right? Or they recently went through it, or 578 00:18:15,430 --> 00:18:17,170 overcame it, or learned about it, or that 579 00:18:17,170 --> 00:18:19,000 kind of thing that we can learn as much from 580 00:18:19,000 --> 00:18:20,860 those people, if sometimes not more, because 581 00:18:20,860 --> 00:18:22,240 it's, you know, as I call real time 582 00:18:22,240 --> 00:18:24,400 learning. I need to fix this thing now, and 583 00:18:24,400 --> 00:18:26,020 I need to know how this thing works, not 584 00:18:26,050 --> 00:18:27,970 when I get ten points down the line. 585 00:18:27,970 --> 00:18:28,990 So that's great. 586 00:18:29,050 --> 00:18:31,900 Carol Cox: Yes, they're more relatable to where their 587 00:18:31,900 --> 00:18:33,580 clients are in their journey. 588 00:18:33,610 --> 00:18:34,960 Right? Yes. All right. 589 00:18:34,960 --> 00:18:36,520 Let's go to the third question. 590 00:18:36,550 --> 00:18:37,630 Elayne, do you want to share that one with 591 00:18:37,630 --> 00:18:38,230 us? 592 00:18:38,260 --> 00:18:40,310 Elayne Fluker: Yes. What are you up to? 593 00:18:40,340 --> 00:18:42,170 So we've sort of been touching on this with 594 00:18:42,170 --> 00:18:43,610 the other ones, but what are you up to? 595 00:18:43,640 --> 00:18:44,900 What are you excited about? 596 00:18:44,900 --> 00:18:46,640 Right. This is a conversation or a question 597 00:18:46,640 --> 00:18:48,080 I ask people a lot of times when I'm 598 00:18:48,110 --> 00:18:49,460 networking and just having like, oh, what 599 00:18:49,460 --> 00:18:50,720 are you excited about these days? 600 00:18:50,720 --> 00:18:52,520 What are you up to? What's new with you or 601 00:18:52,520 --> 00:18:54,830 reconnecting? Carol and I reconnected again 602 00:18:54,830 --> 00:18:56,300 recently, and sometimes the email is just, 603 00:18:56,300 --> 00:18:57,650 hey, just checking in on you, seeing what 604 00:18:57,650 --> 00:18:58,760 you're up to, right? 605 00:18:58,790 --> 00:19:00,230 So a lot of times we don't remember. 606 00:19:00,260 --> 00:19:02,420 We don't share what we're up to, which is, 607 00:19:02,450 --> 00:19:04,580 again, what our brand is about, and letting 608 00:19:04,580 --> 00:19:07,070 people giving people a sense of what do you 609 00:19:07,070 --> 00:19:09,260 want to walk? Want them to walk away from 610 00:19:09,260 --> 00:19:11,780 you knowing right when they when you share 611 00:19:11,780 --> 00:19:13,250 what you're up to. As we've talked about the 612 00:19:13,280 --> 00:19:15,080 who you are, knowing what makes you 613 00:19:15,110 --> 00:19:16,940 different. If that person walks away and has 614 00:19:16,940 --> 00:19:18,620 a conversation with someone else and says, 615 00:19:18,620 --> 00:19:20,150 oh, I just met Carol over there, you know 616 00:19:20,180 --> 00:19:22,070 she does. Can they fill in that blank? 617 00:19:22,100 --> 00:19:23,690 Right? Can they say what you're up to or 618 00:19:23,690 --> 00:19:24,830 what you're excited about? 619 00:19:24,830 --> 00:19:27,470 And again, I like this this question because 620 00:19:27,470 --> 00:19:29,690 the idea of we all have so much we can 621 00:19:29,690 --> 00:19:31,850 share, so many things that we're up to, 622 00:19:31,880 --> 00:19:33,110 right. So again, it depends on the 623 00:19:33,110 --> 00:19:35,030 environment, what you want to want to 624 00:19:35,060 --> 00:19:36,440 communicate in that time. 625 00:19:36,440 --> 00:19:38,270 But what are you up to and what are you most 626 00:19:38,270 --> 00:19:40,760 excited about? Helps you gain focus when 627 00:19:40,760 --> 00:19:42,200 you're having that conversation. 628 00:19:42,200 --> 00:19:43,910 So that's something to think about with your 629 00:19:43,910 --> 00:19:45,080 brand. What are you up to? What are you. 630 00:19:45,110 --> 00:19:47,240 So for me, for example, with with coaching, 631 00:19:47,270 --> 00:19:48,650 right. And branding like this is the thing 632 00:19:48,650 --> 00:19:50,630 I'm excited about, this is how I want to 633 00:19:50,630 --> 00:19:52,880 help women. This is what I want to continue 634 00:19:52,880 --> 00:19:53,990 to write about. 635 00:19:53,990 --> 00:19:55,220 So these are the things I'm going to make 636 00:19:55,250 --> 00:19:58,160 sure I communicate about my brand around 637 00:19:58,160 --> 00:20:00,260 this idea when I'm speaking about executive 638 00:20:00,260 --> 00:20:02,030 coaching, because that's what I'm up to and 639 00:20:02,030 --> 00:20:03,080 what I'm excited about. 640 00:20:03,080 --> 00:20:05,120 And sometimes I will tell you all, we make a 641 00:20:05,120 --> 00:20:06,140 change or a transition. 642 00:20:06,140 --> 00:20:08,330 So people have known me as a podcaster now 643 00:20:08,360 --> 00:20:10,400 have known me working in media 100 years 644 00:20:10,400 --> 00:20:13,130 before, but then as a podcaster, right. 645 00:20:13,160 --> 00:20:15,110 Transitioning and doing video and some other 646 00:20:15,110 --> 00:20:17,540 things. But as far as being an executive 647 00:20:17,540 --> 00:20:19,100 coach, that might not be something that 648 00:20:19,100 --> 00:20:20,780 people who've known me for a long time, 649 00:20:20,780 --> 00:20:22,430 usually it's the other people, right? 650 00:20:22,460 --> 00:20:24,170 Knowing me for a long time, oh, I didn't 651 00:20:24,170 --> 00:20:25,700 know that you did that. I didn't know that 652 00:20:25,700 --> 00:20:27,530 that's what you were up to. So my LinkedIn, 653 00:20:27,560 --> 00:20:30,110 for example, reflects what I'm up to right 654 00:20:30,110 --> 00:20:32,360 now, which has information about a coaching 655 00:20:32,360 --> 00:20:34,130 or, you know, clients or companies I've 656 00:20:34,130 --> 00:20:35,780 worked with and those kinds of things, and 657 00:20:35,780 --> 00:20:37,470 creating a even on Instagram. 658 00:20:37,470 --> 00:20:39,600 Having coach at coach Elayne Fluker, I'm 659 00:20:39,600 --> 00:20:41,370 like, I'm going to focus on coaching on this 660 00:20:41,370 --> 00:20:42,900 one as opposed to my personal one, which is 661 00:20:42,900 --> 00:20:44,790 like, I went to Martha's Vineyard, I did 662 00:20:44,790 --> 00:20:46,680 this, you know, I'm working out great, but 663 00:20:46,680 --> 00:20:48,210 that's not what you know. 664 00:20:48,240 --> 00:20:51,480 So how do you align all your, your, the 665 00:20:51,480 --> 00:20:52,950 things you want to communicate and what you 666 00:20:52,950 --> 00:20:54,480 have out there about your brand? 667 00:20:54,510 --> 00:20:56,340 How do you put forth what you're most 668 00:20:56,340 --> 00:20:58,020 excited about? So that's the what are you up 669 00:20:58,020 --> 00:20:59,550 to? Question number three. 670 00:20:59,730 --> 00:21:00,900 Carol Cox: Oh, that's such a good point. 671 00:21:01,080 --> 00:21:03,090 Also about LinkedIn and social media is 672 00:21:03,090 --> 00:21:04,950 making sure that your followers, your 673 00:21:04,950 --> 00:21:06,090 audience know what you're up to. 674 00:21:06,120 --> 00:21:07,740 I know when we work with our clients and the 675 00:21:07,740 --> 00:21:10,110 Thought Leader Academy, one of the sessions 676 00:21:10,110 --> 00:21:11,940 that we do with them is on the business of 677 00:21:11,940 --> 00:21:13,950 speaking and making sure that at the 678 00:21:13,950 --> 00:21:17,010 minimum, on their LinkedIn profile, they put 679 00:21:17,010 --> 00:21:20,160 speaker or keynote speaker in the headline. 680 00:21:20,160 --> 00:21:21,750 And then obviously in the about section, 681 00:21:21,750 --> 00:21:24,030 mention topics that they speak on and then 682 00:21:24,030 --> 00:21:26,100 in their experience section as speaker or 683 00:21:26,100 --> 00:21:28,110 workshop facilitator or keynote speaker. 684 00:21:28,110 --> 00:21:30,480 Because, you know, when people come to their 685 00:21:30,480 --> 00:21:32,790 profile, if you don't tell them that you're 686 00:21:32,790 --> 00:21:34,410 a speaker, they don't put two and two 687 00:21:34,440 --> 00:21:35,310 together. 688 00:21:35,350 --> 00:21:37,690 Elayne Fluker: Exactly. And also from an SEO. 689 00:21:37,840 --> 00:21:39,670 You know this as a tech person from an SEO 690 00:21:39,670 --> 00:21:42,010 or search engine optimization standpoint. 691 00:21:42,250 --> 00:21:43,540 A lot of clients for me come through 692 00:21:43,570 --> 00:21:45,370 LinkedIn, but they get to the LinkedIn 693 00:21:45,370 --> 00:21:47,530 because they've done a Google search for a 694 00:21:47,530 --> 00:21:49,300 coach, and the LinkedIn comes up because I 695 00:21:49,300 --> 00:21:50,800 have those terms. So if someone were looking 696 00:21:50,800 --> 00:21:52,660 for a speaker, for example, they might do a 697 00:21:52,660 --> 00:21:54,730 Google search first. And more than likely it 698 00:21:54,730 --> 00:21:56,290 might bring them to your LinkedIn. 699 00:21:56,290 --> 00:21:58,060 And then, as Carol said, you want to have 700 00:21:58,060 --> 00:21:59,410 that in there multiple times. 701 00:21:59,410 --> 00:22:00,910 Where have you spoken? Even if you're not 702 00:22:00,910 --> 00:22:03,040 speaking yet, you're a speaker and you 703 00:22:03,070 --> 00:22:05,410 aspire to speak at these places or this is 704 00:22:05,410 --> 00:22:06,880 your topic. What are the things you can 705 00:22:06,880 --> 00:22:08,860 share with people? Again, for them to know 706 00:22:08,860 --> 00:22:10,510 what you're up to. And I think that's what 707 00:22:10,510 --> 00:22:12,730 people don't think about either, especially 708 00:22:12,730 --> 00:22:14,350 with, at least for me, LinkedIn is the one 709 00:22:14,350 --> 00:22:16,360 that comes up the highest in search, but 710 00:22:16,360 --> 00:22:18,040 probably because people are looking for that 711 00:22:18,040 --> 00:22:20,170 specific term that I have, you know, all 712 00:22:20,170 --> 00:22:22,570 throughout my my profile. 713 00:22:22,600 --> 00:22:23,680 Carol Cox: Yeah, that's for sure. It works. 714 00:22:23,680 --> 00:22:25,300 I've gotten paid speaking engagements from 715 00:22:25,300 --> 00:22:26,440 people finding me on LinkedIn. 716 00:22:26,440 --> 00:22:27,970 Our clients have gotten paid speaking 717 00:22:27,970 --> 00:22:29,860 engagements from people finding them on 718 00:22:29,860 --> 00:22:31,120 LinkedIn. Yeah. So if you haven't done that 719 00:22:31,120 --> 00:22:32,350 already, for those of you watching and 720 00:22:32,350 --> 00:22:33,520 listening, go do that now. 721 00:22:33,550 --> 00:22:35,180 All right. We're going to go to our next 722 00:22:35,180 --> 00:22:36,950 question. So for those of you who are 723 00:22:36,950 --> 00:22:39,530 watching, continue to follow along as we 724 00:22:39,530 --> 00:22:41,330 give you the prompts, but also let us know 725 00:22:41,330 --> 00:22:43,550 if you have any questions for Elayne or 726 00:22:43,550 --> 00:22:44,960 about anything that we're talking about. 727 00:22:44,990 --> 00:22:46,250 We're happy to answer those. 728 00:22:46,250 --> 00:22:48,440 So Elayne, let's go to question number four 729 00:22:48,440 --> 00:22:50,420 for the seven essential questions to ask 730 00:22:50,420 --> 00:22:51,650 yourself when you're thinking about your 731 00:22:51,650 --> 00:22:52,850 brand story. 732 00:22:53,150 --> 00:22:55,520 Elayne Fluker: Yes. So the next question is what do you want 733 00:22:55,520 --> 00:22:57,320 to communicate about what you're up to. 734 00:22:57,350 --> 00:22:59,090 Right. So we say who you are. 735 00:22:59,120 --> 00:23:00,200 What do you want to communicate? 736 00:23:00,230 --> 00:23:01,640 What are you up to? And then what do you 737 00:23:01,640 --> 00:23:02,840 want to communicate about that? 738 00:23:02,840 --> 00:23:04,790 So one of the things I remember in my from 739 00:23:04,790 --> 00:23:06,500 my editorial days when I used to work at 740 00:23:06,500 --> 00:23:08,180 magazines, right, we'd have to come in and 741 00:23:08,180 --> 00:23:09,680 pitch a story around the tables. 742 00:23:09,680 --> 00:23:10,850 I think you should do a story. I was an 743 00:23:10,850 --> 00:23:11,870 entertainment editor for a while. 744 00:23:11,870 --> 00:23:12,950 I think you should do a story on this 745 00:23:12,980 --> 00:23:14,690 person. You know, this Alicia Keys person. 746 00:23:14,690 --> 00:23:16,100 She's going to be really big. 747 00:23:16,100 --> 00:23:17,690 That was one of my pitches, actually. 748 00:23:17,690 --> 00:23:19,220 And she was. Or she is. 749 00:23:19,370 --> 00:23:21,140 Um, but there's people like that you'd have 750 00:23:21,140 --> 00:23:22,790 to pitch. But at the time, the editors 751 00:23:22,790 --> 00:23:24,170 especially, I was one of the younger editors 752 00:23:24,170 --> 00:23:25,430 at the time, they would be like, why should 753 00:23:25,460 --> 00:23:27,710 people care? This is new. 754 00:23:27,740 --> 00:23:28,790 This is New York editorial. 755 00:23:28,790 --> 00:23:31,070 So there were no feelings and all this 756 00:23:31,070 --> 00:23:32,510 stuff, right? No politically correct 757 00:23:32,510 --> 00:23:35,280 business right? So why should people care? 758 00:23:35,310 --> 00:23:36,900 But that's something that always stuck with 759 00:23:36,900 --> 00:23:38,610 me when I thought about sharing about your 760 00:23:38,610 --> 00:23:40,290 brand. Right. What you're up to. 761 00:23:40,320 --> 00:23:41,520 But then why should people care? 762 00:23:41,520 --> 00:23:44,280 So to put that in a nicer context, just how 763 00:23:44,310 --> 00:23:45,360 are you serving people? 764 00:23:45,360 --> 00:23:46,980 Most of us have brands, whether we're 765 00:23:46,980 --> 00:23:49,320 speaking or we're in a different position at 766 00:23:49,320 --> 00:23:51,930 a company, or we have our own businesses or 767 00:23:51,930 --> 00:23:54,240 whatever that looks like, a lot of us are in 768 00:23:54,240 --> 00:23:56,910 some way right, servicing people or giving 769 00:23:56,910 --> 00:23:58,590 someone else, as we said, maybe it's a new 770 00:23:58,590 --> 00:24:00,720 strategy or a new technique or whatever, 771 00:24:00,720 --> 00:24:02,310 something new that you're offering. 772 00:24:02,310 --> 00:24:03,480 Why should people care? 773 00:24:03,630 --> 00:24:04,830 What's in it for them? Right? 774 00:24:04,860 --> 00:24:07,020 How will it support them in what they're 775 00:24:07,020 --> 00:24:08,070 trying to accomplish? 776 00:24:08,070 --> 00:24:10,230 So speaking from a coach, of course, I think 777 00:24:10,230 --> 00:24:12,570 about what is the outcome that I want people 778 00:24:12,570 --> 00:24:14,490 to know that they're at least aspiring to 779 00:24:14,490 --> 00:24:16,020 obtain by working with me. 780 00:24:16,050 --> 00:24:17,520 Right. This is why they should care. 781 00:24:17,520 --> 00:24:19,290 These are the things that others even have 782 00:24:19,290 --> 00:24:21,240 experienced in working with me. 783 00:24:21,240 --> 00:24:22,830 That would be a reason why they would care. 784 00:24:22,830 --> 00:24:24,450 So that's something to think about for your 785 00:24:24,450 --> 00:24:25,680 brand, right? What's in it for? 786 00:24:25,680 --> 00:24:27,450 For the people, my audience, whatever that 787 00:24:27,450 --> 00:24:29,670 audience looks like, what's in it for them? 788 00:24:29,670 --> 00:24:31,740 How am I serving people and why should they 789 00:24:31,760 --> 00:24:32,420 care? 790 00:24:33,140 --> 00:24:34,700 Carol Cox: Okay, that's a good. So this is a good one. 791 00:24:34,730 --> 00:24:37,310 Elayne, let me let me run by you. 792 00:24:37,340 --> 00:24:39,170 What? How I would answer that question and 793 00:24:39,170 --> 00:24:40,940 see if I'm on the right track or not. 794 00:24:40,970 --> 00:24:42,230 And then we'll take Janae's question. 795 00:24:42,230 --> 00:24:44,150 So how I would answer that is that I talk 796 00:24:44,180 --> 00:24:45,980 quite a bit on the podcast about this idea 797 00:24:45,980 --> 00:24:48,620 of the expert trap that as educated, 798 00:24:48,620 --> 00:24:51,080 accomplished women we lead with our 799 00:24:51,080 --> 00:24:53,210 expertise and our expertise has been 800 00:24:53,210 --> 00:24:55,280 rewarded in our careers and our businesses 801 00:24:55,280 --> 00:24:56,900 and very for very good reason. 802 00:24:56,900 --> 00:24:59,600 And as I always say, your clients or your 803 00:24:59,600 --> 00:25:01,490 workplace need your expertise, right? 804 00:25:01,520 --> 00:25:03,500 So do it there. But when it comes to being a 805 00:25:03,500 --> 00:25:06,260 speaker and being a paid speaker and a 806 00:25:06,260 --> 00:25:09,290 premium speaker, experts are commodities 807 00:25:09,290 --> 00:25:10,490 that are interchangeable. 808 00:25:10,490 --> 00:25:12,530 Instead, you need to elevate into thought 809 00:25:12,560 --> 00:25:14,870 leadership, which requires you getting out 810 00:25:14,870 --> 00:25:17,090 of teaching and training mode and into big 811 00:25:17,090 --> 00:25:18,470 picture vision mode. 812 00:25:18,470 --> 00:25:20,270 So that I talk about this idea of escaping 813 00:25:20,270 --> 00:25:22,250 the expert trap into thought leadership. 814 00:25:22,250 --> 00:25:24,500 So is that something about like why people 815 00:25:24,500 --> 00:25:27,770 should care about the work we do or about 816 00:25:27,770 --> 00:25:29,660 why we do the work we do? 817 00:25:29,720 --> 00:25:31,560 Elayne Fluker: Well, what do you think when you say escape? 818 00:25:31,590 --> 00:25:33,300 I love that escaping the expert trap. 819 00:25:33,300 --> 00:25:35,370 How does that. What does that look like in 820 00:25:35,370 --> 00:25:36,540 the world? Like, how does that manifest? 821 00:25:36,570 --> 00:25:38,730 Does that mean the way that people speak, 822 00:25:38,820 --> 00:25:40,500 the way they they structure their speech, 823 00:25:40,500 --> 00:25:41,970 will be different than someone who's just, 824 00:25:41,970 --> 00:25:43,320 as you said, speaking as an expert? 825 00:25:43,350 --> 00:25:45,270 Is that is getting out of the expert trap, 826 00:25:45,270 --> 00:25:47,070 that exchange that you talked about, or is 827 00:25:47,070 --> 00:25:49,350 that like the content of our of our speech 828 00:25:49,380 --> 00:25:49,860 itself? 829 00:25:49,890 --> 00:25:52,740 Carol Cox: Yeah. So it's both content and delivery of 830 00:25:52,770 --> 00:25:54,480 their talk. So the content in the sense of 831 00:25:54,510 --> 00:25:55,800 it's not just teaching and training, it's 832 00:25:55,800 --> 00:25:57,840 not like here are, here are three ways to do 833 00:25:57,870 --> 00:26:00,060 XYZ, but it's more like how are you helping 834 00:26:00,060 --> 00:26:02,640 the audience think differently about your 835 00:26:02,640 --> 00:26:05,040 topic, having them see something from a 836 00:26:05,040 --> 00:26:06,120 different perspective. 837 00:26:06,120 --> 00:26:08,160 And then how does your personal story, your 838 00:26:08,160 --> 00:26:10,620 personal journey, inform why this matters to 839 00:26:10,650 --> 00:26:12,240 you, and then why it matters to the 840 00:26:12,240 --> 00:26:13,710 audience? So that's the content side. 841 00:26:13,710 --> 00:26:16,380 But then the delivery side is what I call 842 00:26:16,410 --> 00:26:17,670 like active storytelling. 843 00:26:17,700 --> 00:26:20,190 Like using your body, using your voice, 844 00:26:20,190 --> 00:26:21,390 using the stage. 845 00:26:21,390 --> 00:26:22,410 It's not just about you. 846 00:26:22,440 --> 00:26:25,050 Like behind the podium, like gripping, 847 00:26:25,290 --> 00:26:26,970 gripping in and reading your notes or 848 00:26:26,970 --> 00:26:28,020 reading your slides. 849 00:26:28,020 --> 00:26:30,560 But it is. It's a little bit of edutainment, 850 00:26:30,590 --> 00:26:32,540 like you are there also to entertain the 851 00:26:32,540 --> 00:26:34,310 audience in a sense, because that's how we 852 00:26:34,310 --> 00:26:35,990 remember and that's how we learn. 853 00:26:35,990 --> 00:26:37,820 And then you want to be memorable as a 854 00:26:37,820 --> 00:26:39,620 speaker so that you get those future paid 855 00:26:39,620 --> 00:26:40,640 opportunities. 856 00:26:40,670 --> 00:26:43,220 Elayne Fluker: Yes. I think your, your, your technique 857 00:26:43,220 --> 00:26:45,770 answers the, the what's in it for them kind 858 00:26:45,770 --> 00:26:46,910 of thing, right? As you said from the 859 00:26:46,910 --> 00:26:49,490 content side. But then luckily yours also 860 00:26:49,490 --> 00:26:52,010 answers the how right the how do I do that? 861 00:26:52,010 --> 00:26:53,030 Then how do I deliver? 862 00:26:53,030 --> 00:26:54,950 How do I connect in that way to let them 863 00:26:54,950 --> 00:26:56,330 know it's about transformation. 864 00:26:56,330 --> 00:26:57,980 It's about them thinking about something in 865 00:26:57,980 --> 00:27:00,200 a new way, and you're giving people the idea 866 00:27:00,200 --> 00:27:02,030 of the best way to deliver that and to make 867 00:27:02,030 --> 00:27:03,530 that connection with the audience. 868 00:27:03,560 --> 00:27:05,600 So Carol's giving you a double whammy there. 869 00:27:06,470 --> 00:27:07,490 Okay, great. All right. 870 00:27:08,150 --> 00:27:09,860 Carol Cox: Well, thank you for that. Let me we have a 871 00:27:09,860 --> 00:27:10,940 question here from Janae. 872 00:27:10,970 --> 00:27:12,230 Let me put it up on the screen. 873 00:27:12,230 --> 00:27:14,570 So she asks what content should career 874 00:27:14,570 --> 00:27:17,150 professionals share to keep their activity 875 00:27:17,150 --> 00:27:19,040 current if they're still in the learning 876 00:27:19,070 --> 00:27:20,090 phase of their career? 877 00:27:20,090 --> 00:27:21,980 So not yet in mastery. 878 00:27:22,010 --> 00:27:23,930 Elayne Fluker: That's great. And I would imagine this is on 879 00:27:23,930 --> 00:27:25,670 LinkedIn, probably because that's what we 880 00:27:25,670 --> 00:27:27,200 were talking about or just maybe overall 881 00:27:27,200 --> 00:27:29,070 social media where you are. Yes So one of 882 00:27:29,070 --> 00:27:30,750 the things I think is a great technique that 883 00:27:30,750 --> 00:27:33,390 I've actually been using is sharing other 884 00:27:33,390 --> 00:27:34,410 people's content. 885 00:27:34,440 --> 00:27:35,520 Other other people. 886 00:27:35,550 --> 00:27:38,340 Right. Opc, I guess other people's content 887 00:27:38,550 --> 00:27:40,770 and sharing ideas. But putting so on 888 00:27:40,770 --> 00:27:42,780 LinkedIn, for example, I might share a video 889 00:27:42,780 --> 00:27:44,010 that's from someone else. Of course. 890 00:27:44,040 --> 00:27:45,390 Give credit. Right? Say where you got it 891 00:27:45,390 --> 00:27:47,670 from, but then give your commentary on it 892 00:27:47,670 --> 00:27:49,590 based on your experience or your technique, 893 00:27:49,590 --> 00:27:52,080 or sometimes even posing a question to your 894 00:27:52,080 --> 00:27:53,970 audience of what do you think about this 895 00:27:53,970 --> 00:27:55,950 video about? So, for example, I just posted 896 00:27:55,950 --> 00:27:58,410 recently with Whoopi Goldberg, someone 897 00:27:58,410 --> 00:27:59,910 interviewed her and asked her, oh, what do 898 00:27:59,910 --> 00:28:02,580 you love about working here at ABC or 899 00:28:02,580 --> 00:28:04,230 something? And she said, getting paid. 900 00:28:04,260 --> 00:28:05,850 And the person, of course started laughing 901 00:28:05,850 --> 00:28:07,440 like, oh, okay. She's like, I do love a 902 00:28:07,470 --> 00:28:09,270 paycheck. So I thought it was funny. 903 00:28:09,270 --> 00:28:10,380 And I posted it on Friday. 904 00:28:10,410 --> 00:28:11,730 You know, it's sort of careerist. 905 00:28:11,730 --> 00:28:13,170 And I said, you know, sometimes the thing we 906 00:28:13,170 --> 00:28:14,910 love about the job is getting paid, and 907 00:28:14,910 --> 00:28:15,930 that's okay, right? 908 00:28:15,960 --> 00:28:17,730 It's okay to love the fact that your company 909 00:28:17,730 --> 00:28:19,500 pays you. So that's just obviously a silly 910 00:28:19,500 --> 00:28:21,570 example, but it's not something that's a 911 00:28:21,570 --> 00:28:23,160 deep, you know, deep knowledge about 912 00:28:23,160 --> 00:28:24,570 anything. It's something that I thought was 913 00:28:24,570 --> 00:28:26,820 relative, but still something I could share 914 00:28:26,820 --> 00:28:28,700 and just sort of ask the audience or engage 915 00:28:28,700 --> 00:28:31,130 the audience in a way that's not too heavy 916 00:28:31,130 --> 00:28:32,630 for you to feel like you have to be giving 917 00:28:32,630 --> 00:28:34,340 some expertise. I think going back to what 918 00:28:34,340 --> 00:28:36,260 Carol said, sometimes we feel like and 919 00:28:36,260 --> 00:28:37,730 because of, you know, the way things are set 920 00:28:37,760 --> 00:28:39,590 up now with social media, everybody's an 921 00:28:39,590 --> 00:28:41,600 expert. Everybody is a coach, everybody's a 922 00:28:41,600 --> 00:28:43,700 guru, right? Everybody's a specialist, no 923 00:28:43,700 --> 00:28:44,990 matter their level of experience. 924 00:28:44,990 --> 00:28:46,130 What you got to be aware of. 925 00:28:46,160 --> 00:28:48,800 But sometimes the sharing is just a sharing. 926 00:28:48,800 --> 00:28:50,360 Or sometimes the sharing is asking a 927 00:28:50,360 --> 00:28:51,560 question of your audience. 928 00:28:51,560 --> 00:28:54,410 Or sometimes it might just be elevating 929 00:28:54,410 --> 00:28:56,240 something. Maybe you see a post of someone 930 00:28:56,240 --> 00:28:58,400 who you follow, who you really, you know, 931 00:28:58,430 --> 00:29:00,230 like what they are doing or what they're up 932 00:29:00,230 --> 00:29:02,390 to. And it's putting a post like, oh, I 933 00:29:02,390 --> 00:29:04,220 really love to see so-and-so doing this, or 934 00:29:04,220 --> 00:29:05,960 congratulations, what? You're doing it as a 935 00:29:05,960 --> 00:29:08,330 new post and not just as a comment, right? 936 00:29:08,360 --> 00:29:09,680 So I'm thinking now that's just LinkedIn 937 00:29:09,710 --> 00:29:11,180 focused. Obviously other platforms are 938 00:29:11,180 --> 00:29:12,920 different, but there are a lot of ways to 939 00:29:12,920 --> 00:29:15,140 still engage. And I will tell you, I'm I 940 00:29:15,140 --> 00:29:17,450 have a couple of courses on LinkedIn, one on 941 00:29:17,450 --> 00:29:19,670 soft skills, one on what's the other one, 942 00:29:19,700 --> 00:29:21,050 how to deal with a difficult boss. 943 00:29:21,050 --> 00:29:22,790 I have a new one coming up, how to choose an 944 00:29:22,790 --> 00:29:25,850 executive coach and another one on effective 945 00:29:25,850 --> 00:29:27,300 workplace communication. 946 00:29:27,300 --> 00:29:29,640 And one of the things that's important with 947 00:29:29,640 --> 00:29:32,910 that is knowing how to be able to have 948 00:29:32,910 --> 00:29:35,400 people see what you're what you're up to and 949 00:29:35,400 --> 00:29:36,480 what you're doing. 950 00:29:36,510 --> 00:29:37,920 As we've mentioned, these different kinds of 951 00:29:37,920 --> 00:29:39,960 things with being able to engage with you in 952 00:29:39,960 --> 00:29:41,100 different ways. 953 00:29:41,160 --> 00:29:43,230 And LinkedIn, actually, I get information 954 00:29:43,230 --> 00:29:45,390 from LinkedIn directly, and they say things 955 00:29:45,390 --> 00:29:47,670 like posting once a week, I think three no, 956 00:29:47,700 --> 00:29:49,470 taking three actions at least a week 957 00:29:49,500 --> 00:29:50,760 elevates your profile. 958 00:29:50,760 --> 00:29:53,280 And those actions could be a post, could be 959 00:29:53,280 --> 00:29:54,810 commenting. Right? 960 00:29:54,840 --> 00:29:57,150 Could be sharing. So there are three kinds 961 00:29:57,150 --> 00:29:59,070 of engagement on LinkedIn according to 962 00:29:59,100 --> 00:30:00,420 LinkedIn, right? This isn't my own. 963 00:30:00,450 --> 00:30:01,710 According to LinkedIn, they send us 964 00:30:01,710 --> 00:30:04,260 different things about what ways to engage. 965 00:30:04,260 --> 00:30:05,790 So that's something to look at too. 966 00:30:05,820 --> 00:30:07,650 So, you know, whether you have a course or 967 00:30:07,650 --> 00:30:08,940 you're just commenting or sharing 968 00:30:08,940 --> 00:30:10,170 information, that's something that could 969 00:30:10,170 --> 00:30:12,390 also help elevate your profile. 970 00:30:12,570 --> 00:30:14,940 Carol Cox: That's a great idea, Elayne, to think about 971 00:30:14,940 --> 00:30:16,950 sharing other people's content, because 972 00:30:17,160 --> 00:30:18,690 number one, it gives you something. 973 00:30:18,720 --> 00:30:20,070 It's a piece of content to share, but then 974 00:30:20,070 --> 00:30:21,810 also you're tagging them. 975 00:30:21,810 --> 00:30:23,310 So then hopefully you're getting on their 976 00:30:23,310 --> 00:30:24,630 radar, especially if it's something that you 977 00:30:24,630 --> 00:30:29,030 look up to or someone who you want maybe to 978 00:30:29,060 --> 00:30:31,100 not to ask them of something, but, you know, 979 00:30:31,130 --> 00:30:33,710 to like, diversify your network or enlarge 980 00:30:33,710 --> 00:30:35,420 your network so that they are now part of 981 00:30:35,420 --> 00:30:35,900 it. 982 00:30:35,930 --> 00:30:37,880 Elayne Fluker: Yes. Sometimes it's a book that you've read. 983 00:30:37,880 --> 00:30:39,500 I've done that before. I've shared like I 984 00:30:39,500 --> 00:30:41,270 put three books down, take a picture of it, 985 00:30:41,270 --> 00:30:43,010 shared about those books, tag the authors. 986 00:30:43,010 --> 00:30:44,330 Sometimes they've gotten back to you and 987 00:30:44,330 --> 00:30:45,650 they comment. There's a lot of different 988 00:30:45,650 --> 00:30:47,240 ways to do it that don't have to be, as you 989 00:30:47,240 --> 00:30:49,910 said, about your your, you know, mastery in 990 00:30:49,910 --> 00:30:51,890 a subject, but still your interest in a 991 00:30:51,890 --> 00:30:52,910 certain subject. 992 00:30:52,910 --> 00:30:54,800 Keeping your brand in mind, though, so it 993 00:30:54,800 --> 00:30:56,570 could all be things that align with what 994 00:30:56,570 --> 00:30:57,950 you're interested in or what you want to 995 00:30:57,980 --> 00:30:59,120 portray right now. 996 00:30:59,510 --> 00:31:01,340 Carol Cox: Mhm. Okay. So let's go to question number 997 00:31:01,340 --> 00:31:03,890 five because this one is so good. 998 00:31:03,920 --> 00:31:05,690 Let's share this one with us Elayne. 999 00:31:05,960 --> 00:31:07,580 Elayne Fluker: What message do you want to. 1000 00:31:07,610 --> 00:31:08,840 This is your expertise right. 1001 00:31:08,870 --> 00:31:11,180 What message do you want to put out into the 1002 00:31:11,180 --> 00:31:13,430 world? So I say, what do you want people to 1003 00:31:13,430 --> 00:31:16,010 say about you even when you're not around? 1004 00:31:16,040 --> 00:31:17,540 Right. So this sort of what we mentioned, 1005 00:31:17,570 --> 00:31:19,280 your reputation. When people walk away, 1006 00:31:19,280 --> 00:31:20,360 whether they're talking about you from 1007 00:31:20,360 --> 00:31:22,520 across the room or they're being an advocate 1008 00:31:22,520 --> 00:31:24,360 for you in rooms that you're not within. 1009 00:31:24,390 --> 00:31:26,220 Right. So we can talk about the sponsorship 1010 00:31:26,220 --> 00:31:28,080 conversation. Right. The mentorship 1011 00:31:28,080 --> 00:31:29,820 conversation. It's important that people be 1012 00:31:29,820 --> 00:31:31,950 clear on your brand so they can communicate 1013 00:31:31,950 --> 00:31:33,990 about your brand when you're not around. 1014 00:31:33,990 --> 00:31:35,670 So this goes back to, again, that 1015 00:31:35,670 --> 00:31:38,250 reputation. Your brand should sustain your 1016 00:31:38,250 --> 00:31:40,290 reputation when you're not in that room. 1017 00:31:40,290 --> 00:31:41,850 So that's the thing of thinking about what 1018 00:31:41,850 --> 00:31:43,890 message do you want to put out in the world 1019 00:31:43,890 --> 00:31:45,390 and all the ways we talked about before, 1020 00:31:45,420 --> 00:31:46,980 right. How is it helping people? 1021 00:31:46,980 --> 00:31:48,090 What are you up to? 1022 00:31:48,120 --> 00:31:50,160 And then what is that actual message that 1023 00:31:50,160 --> 00:31:51,510 you want to put out there? 1024 00:31:51,690 --> 00:31:52,860 Carol, give us yours. 1025 00:31:52,860 --> 00:31:54,000 I know you got a good one. 1026 00:31:54,030 --> 00:31:55,830 Carol Cox: Yeah, well, you know, I would say that 1027 00:31:55,830 --> 00:31:57,150 because of Speaking Your Brand has been 1028 00:31:57,150 --> 00:32:00,600 around for almost nine years now. 1029 00:32:00,600 --> 00:32:02,400 The podcast has been around for seven and a 1030 00:32:02,400 --> 00:32:05,130 half years. So I feel like number one, we've 1031 00:32:05,130 --> 00:32:07,830 had a lot of content out there and different 1032 00:32:07,830 --> 00:32:09,840 formats. The podcast, the summits, write 1033 00:32:09,870 --> 00:32:12,090 emails different, you know, LinkedIn. 1034 00:32:12,090 --> 00:32:14,790 And I feel like one thing we've done really 1035 00:32:14,790 --> 00:32:17,430 well is consistency in our message. 1036 00:32:17,430 --> 00:32:20,070 We've always been about empowering women to 1037 00:32:20,100 --> 00:32:22,170 find and use their voice to tell the stories 1038 00:32:22,170 --> 00:32:24,140 that need to be told for positive change. 1039 00:32:24,170 --> 00:32:26,810 That basically is kind of our tagline, and I 1040 00:32:26,810 --> 00:32:28,520 know that I hear from so many women that 1041 00:32:28,520 --> 00:32:30,320 they definitely pick up that message. 1042 00:32:30,320 --> 00:32:32,570 It's very clear to them that that's what we 1043 00:32:32,570 --> 00:32:34,970 stand for. That's our mission in the world. 1044 00:32:34,970 --> 00:32:37,250 And I love it when I have podcast listeners 1045 00:32:37,250 --> 00:32:39,590 come to me and say something like, Carol, I 1046 00:32:39,590 --> 00:32:40,880 really appreciate you talking about 1047 00:32:40,880 --> 00:32:43,100 feminism, you know, on such and such podcast 1048 00:32:43,100 --> 00:32:45,110 episode because, you know, it's important to 1049 00:32:45,140 --> 00:32:47,870 me to find women who are supportive of other 1050 00:32:47,870 --> 00:32:50,390 women and empower other women and understand 1051 00:32:50,420 --> 00:32:52,340 not necessarily not just our unique 1052 00:32:52,340 --> 00:32:54,410 challenges, but how we want to show up in 1053 00:32:54,410 --> 00:32:55,190 the world. 1054 00:32:55,250 --> 00:32:57,380 Elayne Fluker: Mhm. Yes, absolutely. 1055 00:32:57,410 --> 00:32:58,490 Yep. So that's important. 1056 00:32:58,490 --> 00:33:00,170 So thinking about your message, what message 1057 00:33:00,170 --> 00:33:01,490 do you want to be out there. What do you 1058 00:33:01,490 --> 00:33:02,840 want to be known for. 1059 00:33:02,870 --> 00:33:04,520 What is your reputation when you're not 1060 00:33:04,520 --> 00:33:06,050 around. So you shouldn't have to be in 1061 00:33:06,050 --> 00:33:07,460 someone's face all the time, right. 1062 00:33:07,490 --> 00:33:08,990 For them to know who you are and what you're 1063 00:33:08,990 --> 00:33:11,210 up to, whether that's in corporate spaces. 1064 00:33:11,240 --> 00:33:12,740 Right. In those meetings, maybe you're not 1065 00:33:12,740 --> 00:33:14,120 in a certain meeting, but at least someone 1066 00:33:14,120 --> 00:33:15,380 will know what you're up to. 1067 00:33:15,410 --> 00:33:16,760 Or maybe so and so can do this. 1068 00:33:16,760 --> 00:33:18,530 Or this is the way opportunities and those 1069 00:33:18,530 --> 00:33:20,690 kinds of things come up, because people are 1070 00:33:20,690 --> 00:33:22,530 clear about who you are and what you're up 1071 00:33:22,530 --> 00:33:24,480 to and how and what's in it for them or the 1072 00:33:24,480 --> 00:33:25,830 audience that you're serving. 1073 00:33:26,310 --> 00:33:28,410 Carol Cox: Elayne, what do you want people to say about 1074 00:33:28,410 --> 00:33:30,150 you when you're not around? 1075 00:33:30,300 --> 00:33:31,590 Elayne Fluker: Oh that's good. 1076 00:33:31,620 --> 00:33:33,180 She tried. She's getting me back because I 1077 00:33:33,210 --> 00:33:34,920 didn't have to prepare for that first one. 1078 00:33:34,950 --> 00:33:36,840 What do I want people to say about me? 1079 00:33:36,870 --> 00:33:39,300 Well, in relation to my my coaching, I am 1080 00:33:39,300 --> 00:33:41,370 most I'm most honored when someone comes to 1081 00:33:41,370 --> 00:33:43,560 me and says they were referred by someone 1082 00:33:43,560 --> 00:33:45,240 who says what a great experience that they 1083 00:33:45,240 --> 00:33:47,880 had, and that they are still using some of 1084 00:33:47,880 --> 00:33:50,280 the tips or advice or insights that I may 1085 00:33:50,280 --> 00:33:52,170 have shared with them from before. 1086 00:33:52,170 --> 00:33:54,330 So the main thing for me is that they did 1087 00:33:54,330 --> 00:33:56,460 experience that transformation that they 1088 00:33:56,460 --> 00:33:58,290 were seeking. And sometimes, you know, 1089 00:33:58,320 --> 00:33:59,820 another thing I will say, just in general, 1090 00:33:59,820 --> 00:34:01,410 transformation doesn't necessarily have to 1091 00:34:01,410 --> 00:34:04,740 be this sort of 180 right of your life, your 1092 00:34:04,740 --> 00:34:06,270 business or whatever you're doing, your 1093 00:34:06,270 --> 00:34:07,860 career, whatever you're up to. 1094 00:34:07,890 --> 00:34:09,540 Sometimes that transformation can be 1095 00:34:09,540 --> 00:34:11,340 something gradual, a new way of thinking. 1096 00:34:11,370 --> 00:34:12,900 At least this is my perspective, a new way 1097 00:34:12,900 --> 00:34:14,820 of thinking about something, a new approach 1098 00:34:14,820 --> 00:34:16,710 to something, someone. Sometimes people come 1099 00:34:16,710 --> 00:34:18,210 and they've been trying to, you know, build 1100 00:34:18,210 --> 00:34:19,980 this relationship with someone on their team 1101 00:34:19,980 --> 00:34:21,130 or they've been having a lot of times 1102 00:34:21,130 --> 00:34:23,110 there's a lot of conflict resolution that 1103 00:34:23,110 --> 00:34:24,910 has to go on, whether it's manager to 1104 00:34:24,940 --> 00:34:27,130 direct, report or between two team members. 1105 00:34:27,130 --> 00:34:28,720 I've been brought in for situations like 1106 00:34:28,720 --> 00:34:30,820 that. A lot of times it's a misunderstanding 1107 00:34:30,820 --> 00:34:32,920 and not an effective way for them to be 1108 00:34:32,920 --> 00:34:34,000 communicating with each other. 1109 00:34:34,000 --> 00:34:35,770 They have different communication styles and 1110 00:34:35,800 --> 00:34:37,060 you know everything's a problem. 1111 00:34:37,060 --> 00:34:39,400 Everybody's offended, everyone's emotional. 1112 00:34:39,400 --> 00:34:41,380 So for me, I really would love people to say 1113 00:34:41,380 --> 00:34:43,000 for me that they experienced that 1114 00:34:43,000 --> 00:34:45,100 transformation. That was part of my 1115 00:34:45,130 --> 00:34:46,180 intention. 1116 00:34:46,660 --> 00:34:48,850 Carol Cox: Mhm I love that. Yes, transformation is the 1117 00:34:48,850 --> 00:34:50,500 key and I agree it doesn't have to be like a 1118 00:34:50,500 --> 00:34:52,120 wholesale change where all of a sudden the 1119 00:34:52,120 --> 00:34:53,800 person is like totally different than they 1120 00:34:53,800 --> 00:34:55,240 were before. 1121 00:34:55,270 --> 00:34:57,160 And I think sometimes we, that's, that's how 1122 00:34:57,160 --> 00:34:59,530 we think things are supposed to turn out. 1123 00:34:59,680 --> 00:35:01,630 Elayne Fluker: Exactly. I have one real quick. 1124 00:35:01,630 --> 00:35:03,100 One last thing. I had a client, for example, 1125 00:35:03,130 --> 00:35:04,570 who talked about everyone keeps saying, 1126 00:35:04,570 --> 00:35:05,860 everyone's saying I'm direct, I'm too 1127 00:35:05,860 --> 00:35:07,210 direct, I'm too direct. And I'm like, are 1128 00:35:07,210 --> 00:35:09,160 you too direct? Or do we want to not be 1129 00:35:09,160 --> 00:35:10,930 direct? Or do we want to think about ways to 1130 00:35:10,930 --> 00:35:13,060 be direct? So maybe direct is, you know, in 1131 00:35:13,060 --> 00:35:15,100 context, are you direct and correcting 1132 00:35:15,100 --> 00:35:16,750 someone in front of a group of people? 1133 00:35:16,780 --> 00:35:18,280 People can have an emotional response to 1134 00:35:18,310 --> 00:35:19,620 that. People might be triggered by that. 1135 00:35:19,620 --> 00:35:21,390 There are a lot of reasons. Are you direct 1136 00:35:21,390 --> 00:35:23,490 in a way that it will help if you preface? 1137 00:35:23,520 --> 00:35:25,230 Hey, I heard that you said this, and I just 1138 00:35:25,230 --> 00:35:26,490 want to make sure this is clear. 1139 00:35:26,490 --> 00:35:28,170 This is what I'm thinking or that, you know. 1140 00:35:28,200 --> 00:35:30,180 So there are different ways to make change 1141 00:35:30,180 --> 00:35:32,130 without completely changing who you are. 1142 00:35:32,160 --> 00:35:34,440 If you know who you are is not the problem. 1143 00:35:34,440 --> 00:35:36,330 And that is something that is part of 1144 00:35:36,330 --> 00:35:37,440 transformation. 1145 00:35:37,560 --> 00:35:39,030 Carol Cox: Oh yeah, that's a great example. 1146 00:35:39,060 --> 00:35:41,250 All right Elayne, question number six. 1147 00:35:41,280 --> 00:35:42,930 Oh, this is a good one too. 1148 00:35:43,230 --> 00:35:46,500 Elayne Fluker: What are you really, really selling. 1149 00:35:46,500 --> 00:35:47,940 What are you selling? 1150 00:35:47,970 --> 00:35:49,620 Right. So, Mike, we just talked about it. 1151 00:35:49,620 --> 00:35:51,000 I'm selling transformation. 1152 00:35:51,000 --> 00:35:52,350 Not really coaching. Right. 1153 00:35:52,380 --> 00:35:54,120 Executive coaching is what I do. 1154 00:35:54,150 --> 00:35:55,980 Working with high performing women is what I 1155 00:35:55,980 --> 00:35:58,500 do. But really, it's the transformation that 1156 00:35:58,500 --> 00:36:00,300 is part of the quote unquote sell. 1157 00:36:00,300 --> 00:36:02,100 So everything I communicate. 1158 00:36:02,130 --> 00:36:03,330 Janae, you were talking about everything I 1159 00:36:03,360 --> 00:36:05,310 communicate on LinkedIn, even, you know, my 1160 00:36:05,310 --> 00:36:06,750 funny things and those kind of things, I 1161 00:36:06,750 --> 00:36:09,060 still offer a way of thinking about 1162 00:36:09,060 --> 00:36:10,530 something. It's a new way of thinking about 1163 00:36:10,530 --> 00:36:12,000 something or a different perspective. 1164 00:36:12,000 --> 00:36:13,770 Or I ask other people what they think. 1165 00:36:13,770 --> 00:36:15,900 But still, overall, it's about the 1166 00:36:15,900 --> 00:36:17,820 transformation ways you can make change. 1167 00:36:17,820 --> 00:36:19,090 I shared another one that was about 1168 00:36:19,090 --> 00:36:21,130 workplace communication. 1169 00:36:21,130 --> 00:36:22,900 It was a video of saying, I used to say this 1170 00:36:22,900 --> 00:36:25,120 and now I say that. And that post just went 1171 00:36:25,120 --> 00:36:27,040 crazy when people were talking about it. 1172 00:36:27,040 --> 00:36:29,470 But I talked about effective communication 1173 00:36:29,470 --> 00:36:31,060 in the workplace. A lot of times this is the 1174 00:36:31,060 --> 00:36:32,320 thing that brings up the issue. 1175 00:36:32,320 --> 00:36:33,550 So that connects with people. 1176 00:36:33,550 --> 00:36:35,620 And then saying, here's a way to make some 1177 00:36:35,950 --> 00:36:37,960 some small adjustments, right, to have 1178 00:36:37,990 --> 00:36:40,390 transformation. So for me, for example, what 1179 00:36:40,390 --> 00:36:42,580 I'm really, really selling or offering. 1180 00:36:42,610 --> 00:36:44,350 Right. If you're not selling a product or a 1181 00:36:44,350 --> 00:36:46,840 service, what are you offering to your team? 1182 00:36:46,840 --> 00:36:48,400 What's the offer that you're giving your, 1183 00:36:48,430 --> 00:36:49,960 you know, your organization? 1184 00:36:49,960 --> 00:36:51,520 If you're in an organization? 1185 00:36:51,520 --> 00:36:53,290 What? Think about that. What am I really 1186 00:36:53,290 --> 00:36:54,400 really selling. 1187 00:36:54,550 --> 00:36:55,150 Mhm. 1188 00:36:55,270 --> 00:36:58,600 Carol Cox: And Elayne so yeah I want to chat with you 1189 00:36:58,600 --> 00:37:00,130 about this Diane made a good comment. 1190 00:37:00,130 --> 00:37:02,260 She said Starbucks doesn't sell coffee. 1191 00:37:02,260 --> 00:37:04,840 They share connection and community. 1192 00:37:04,870 --> 00:37:06,070 Yes. That third place. 1193 00:37:06,070 --> 00:37:09,310 Elayne Fluker: Example that look how even in Mexico. 1194 00:37:09,340 --> 00:37:10,960 Carol Cox: Right. Oh there you go. 1195 00:37:11,500 --> 00:37:12,520 They are everywhere. 1196 00:37:12,520 --> 00:37:14,470 You cannot avoid them no matter where you 1197 00:37:14,470 --> 00:37:15,040 go. 1198 00:37:15,370 --> 00:37:17,970 Elayne Fluker: I know I walk into the store, they're like, 1199 00:37:18,000 --> 00:37:20,310 Hola, Elena. Like, Hola, chai, please. 1200 00:37:20,340 --> 00:37:22,380 You know. So yeah, that's. 1201 00:37:22,380 --> 00:37:24,120 Carol Cox: Yeah, that's a great one. Well, and Starbucks 1202 00:37:24,120 --> 00:37:25,770 has been having some problems lately, so I 1203 00:37:25,770 --> 00:37:27,390 think they need to get back to what they're 1204 00:37:27,390 --> 00:37:28,890 really, really selling because I think they 1205 00:37:28,890 --> 00:37:32,220 got distracted by the 200,000 different 1206 00:37:32,220 --> 00:37:34,230 variations people can order for their 1207 00:37:34,230 --> 00:37:35,250 coffees. Yeah. 1208 00:37:35,250 --> 00:37:36,000 Seriously? 1209 00:37:36,360 --> 00:37:37,770 Elayne Fluker: Oh, I didn't know that. 1210 00:37:37,800 --> 00:37:39,060 See, now, that's a that's a branding 1211 00:37:39,060 --> 00:37:40,920 problem. Trying to do too much. 1212 00:37:40,950 --> 00:37:42,150 That's a whole other conversation we could 1213 00:37:42,150 --> 00:37:43,800 have, right. But I think what the questions 1214 00:37:43,800 --> 00:37:45,390 we've been talking about have hopefully been 1215 00:37:45,390 --> 00:37:47,610 helping you think of how to get focused. 1216 00:37:47,610 --> 00:37:49,470 So concise right focused. 1217 00:37:49,470 --> 00:37:51,240 Because especially nowadays, a lot of us can 1218 00:37:51,240 --> 00:37:53,400 only handle information in small bites. 1219 00:37:53,430 --> 00:37:54,750 Carol Cox: Mhm. Mhm. Okay. 1220 00:37:54,780 --> 00:37:57,060 So I want to hear from you in the chat. 1221 00:37:57,090 --> 00:37:59,940 What are you really really selling. 1222 00:37:59,970 --> 00:38:01,890 Let us know in the chat what that is. 1223 00:38:01,920 --> 00:38:03,750 And so Elayne said she sells this idea of 1224 00:38:03,750 --> 00:38:05,490 transformation like helping the women that 1225 00:38:05,490 --> 00:38:08,280 she coaches to get what they want right. 1226 00:38:08,310 --> 00:38:09,870 In a way that's going to best serve them and 1227 00:38:09,870 --> 00:38:12,240 those around them. And so if I think about 1228 00:38:12,270 --> 00:38:13,830 what the work we do at speaking your brand, 1229 00:38:13,860 --> 00:38:15,150 so like we have this, you know, our 1230 00:38:15,150 --> 00:38:16,660 framework with the poster board, with the 1231 00:38:16,660 --> 00:38:19,330 post-it notes, where we map out our clients 1232 00:38:19,330 --> 00:38:20,560 talks from beginning to end. 1233 00:38:20,560 --> 00:38:22,660 And it's so fun. And they light up when they 1234 00:38:22,660 --> 00:38:25,120 see all of their ideas come in this, you 1235 00:38:25,120 --> 00:38:26,830 know, this beautiful structure that they 1236 00:38:26,830 --> 00:38:28,870 then can present. And so, yes, we give them 1237 00:38:28,870 --> 00:38:31,420 those tangible deliverables, but we know 1238 00:38:31,420 --> 00:38:33,760 what we're really, really selling is that we 1239 00:38:33,760 --> 00:38:36,730 validate their ideas and we give them belief 1240 00:38:36,730 --> 00:38:40,030 and confidence in themselves that to put 1241 00:38:40,030 --> 00:38:42,430 themselves out there in a bigger way. 1242 00:38:42,460 --> 00:38:44,680 Elayne Fluker: Yes, confidence was the first thing that came 1243 00:38:44,680 --> 00:38:46,690 into my mind. So if you weren't in the room, 1244 00:38:46,690 --> 00:38:48,070 for example, as we talked about, right. 1245 00:38:48,100 --> 00:38:49,960 I would if I were talking about now I know 1246 00:38:49,960 --> 00:38:51,790 more, but confidence was the first thing I 1247 00:38:51,790 --> 00:38:53,290 would say if someone said, what is Carol 1248 00:38:53,290 --> 00:38:54,730 really selling? Right? Which no one would 1249 00:38:54,730 --> 00:38:56,710 phrase it that way, but confidence and 1250 00:38:56,710 --> 00:38:58,570 helping, you know, women get up and be able 1251 00:38:58,570 --> 00:39:00,220 to deliver their message and know that their 1252 00:39:00,220 --> 00:39:01,960 message matters. And being able to connect 1253 00:39:01,960 --> 00:39:03,610 with their audience, those would be the kind 1254 00:39:03,640 --> 00:39:06,040 of things I would say and have said when 1255 00:39:06,040 --> 00:39:07,540 you're not, you know, not around. 1256 00:39:07,540 --> 00:39:09,100 But I think that's that's an excellent 1257 00:39:09,100 --> 00:39:09,940 example. 1258 00:39:10,030 --> 00:39:11,920 Carol Cox: All right. Here's some examples from women in 1259 00:39:11,920 --> 00:39:14,710 the chat. So April, Peter says that her 1260 00:39:14,720 --> 00:39:17,150 company, Landing on Purpose, sells clarity 1261 00:39:17,150 --> 00:39:19,580 and confidence in decision making. 1262 00:39:19,730 --> 00:39:20,900 Elayne Fluker: Excellent. Yes. 1263 00:39:20,930 --> 00:39:22,610 Which we are all looking for today in a time 1264 00:39:22,610 --> 00:39:23,960 of such uncertainty. 1265 00:39:23,990 --> 00:39:25,070 Carol Cox: Yes. All right. 1266 00:39:25,070 --> 00:39:28,610 And so Janae Murphy says that she is really, 1267 00:39:28,610 --> 00:39:31,100 really selling the ability to make her 1268 00:39:31,100 --> 00:39:34,040 clients conceptual future a reality through 1269 00:39:34,040 --> 00:39:36,590 comprehensive financial planning. 1270 00:39:36,620 --> 00:39:38,060 Elayne Fluker: That's a good. One. 1271 00:39:38,090 --> 00:39:40,220 Carol Cox: Yes. Making the future a reality. 1272 00:39:40,250 --> 00:39:41,630 Yeah. Because she's like, we have this, like 1273 00:39:41,660 --> 00:39:44,030 vision in our future or but it kind of like 1274 00:39:44,060 --> 00:39:45,980 we can see it, but it's also kind of vague 1275 00:39:45,980 --> 00:39:47,330 how we're going to get there. 1276 00:39:47,330 --> 00:39:49,910 But Danny helps people get it done. 1277 00:39:49,940 --> 00:39:51,050 Love it. All right. 1278 00:39:51,080 --> 00:39:52,580 Anyone else want to share? Let us know in 1279 00:39:52,580 --> 00:39:54,770 the chat. And so Elayne, let's go to our 1280 00:39:54,770 --> 00:39:56,540 seventh and final question. 1281 00:39:56,540 --> 00:39:58,730 When you're thinking about rebranding or 1282 00:39:58,730 --> 00:40:00,530 clarifying your brand story, what does that 1283 00:40:00,530 --> 00:40:01,940 seventh question. 1284 00:40:01,970 --> 00:40:04,070 Elayne Fluker: Yes, that seventh question would be what 1285 00:40:04,100 --> 00:40:06,170 action do you want people to take when they 1286 00:40:06,200 --> 00:40:08,570 hear about you or your brand? 1287 00:40:08,600 --> 00:40:09,620 Right. So what's that? 1288 00:40:09,650 --> 00:40:11,360 What's that action? Where do you want them 1289 00:40:11,360 --> 00:40:13,610 to go? Maybe you're leading them somewhere, 1290 00:40:13,630 --> 00:40:15,010 right? What action do you want them to take? 1291 00:40:15,040 --> 00:40:16,750 Maybe they're clicking on something and 1292 00:40:16,750 --> 00:40:17,830 they're going to your website. 1293 00:40:17,860 --> 00:40:20,170 Maybe it's a buy kind of action you want 1294 00:40:20,170 --> 00:40:21,700 them to take. Or if you're again, if it's 1295 00:40:21,700 --> 00:40:23,140 not a product or service that you're quote 1296 00:40:23,140 --> 00:40:24,370 unquote selling, if you're within an 1297 00:40:24,370 --> 00:40:26,470 organization, what action are we taking 1298 00:40:26,470 --> 00:40:27,700 after this meeting? Right. It's sort of 1299 00:40:27,730 --> 00:40:29,380 having those action steps after me. 1300 00:40:29,410 --> 00:40:30,550 What are we doing? 1301 00:40:30,580 --> 00:40:32,260 Are we just walking away from this and not 1302 00:40:32,260 --> 00:40:33,490 having any kind of direction? 1303 00:40:33,520 --> 00:40:35,200 No, I would not advise that. 1304 00:40:35,230 --> 00:40:36,370 Right. But what's the action? 1305 00:40:36,370 --> 00:40:37,810 What's the plan? In fact, one of the ways 1306 00:40:37,810 --> 00:40:39,370 the best ways to do that is to start the 1307 00:40:39,370 --> 00:40:41,020 meeting with setting the intention, not just 1308 00:40:41,020 --> 00:40:43,270 an agenda. What is the intention of the 1309 00:40:43,270 --> 00:40:45,070 meeting? Right. Overall, our intention in 1310 00:40:45,070 --> 00:40:47,200 this meeting is to find out whatever is to 1311 00:40:47,230 --> 00:40:49,030 discuss this project or is to come to a 1312 00:40:49,030 --> 00:40:50,740 solution on. So people kind of know. 1313 00:40:50,770 --> 00:40:52,330 Then you have the agenda, which is what the 1314 00:40:52,330 --> 00:40:54,190 points are. Then at the end, what are we 1315 00:40:54,220 --> 00:40:55,420 doing once we walk away? 1316 00:40:55,420 --> 00:40:58,150 What is the action? So in my case, my action 1317 00:40:58,150 --> 00:41:00,190 when I talk to you might be to go to the 1318 00:41:00,190 --> 00:41:01,990 website or to schedule, more importantly, to 1319 00:41:02,020 --> 00:41:04,150 schedule a discovery call so we can talk and 1320 00:41:04,150 --> 00:41:06,460 see if we can work together or whatever the 1321 00:41:06,460 --> 00:41:07,900 other action looks like. If it's someone 1322 00:41:07,900 --> 00:41:10,270 that I'm meeting who's a new person when I 1323 00:41:10,270 --> 00:41:12,370 actually coach people, the action is I send 1324 00:41:12,410 --> 00:41:14,240 follow up notes after every meeting. 1325 00:41:14,240 --> 00:41:16,100 Carol. And these are the commitments you 1326 00:41:16,130 --> 00:41:17,630 made before we speak next time. 1327 00:41:17,630 --> 00:41:19,010 So it's not like homework. 1328 00:41:19,070 --> 00:41:20,600 It's just like, hey, these are the things we 1329 00:41:20,600 --> 00:41:22,730 said we're going to try because I'm outcome 1330 00:41:22,760 --> 00:41:24,140 focused, right? I want you to have a good 1331 00:41:24,140 --> 00:41:26,120 outcome and be able to say, we tried this, 1332 00:41:26,150 --> 00:41:28,040 it worked. Or we tried this and it didn't 1333 00:41:28,040 --> 00:41:30,470 work. So having some sort of action or plan 1334 00:41:30,470 --> 00:41:32,060 of action, this is what I want people to 1335 00:41:32,090 --> 00:41:34,610 know, that some of the actions I know that 1336 00:41:34,610 --> 00:41:36,110 they're going to take based on their 1337 00:41:36,110 --> 00:41:37,940 interaction with my brand, whether they're 1338 00:41:37,940 --> 00:41:40,760 already a client or a client, a possible 1339 00:41:40,760 --> 00:41:41,540 client. 1340 00:41:41,870 --> 00:41:43,670 Carol Cox: Mhm. Okay. That's I love that. 1341 00:41:43,670 --> 00:41:46,280 And I think for, for me here speaking your 1342 00:41:46,280 --> 00:41:48,770 brand is to listen to the podcast, because 1343 00:41:48,770 --> 00:41:51,140 so many of our best clients have come from 1344 00:41:51,140 --> 00:41:52,700 podcast listeners because of course they get 1345 00:41:52,700 --> 00:41:54,320 to know us really well. 1346 00:41:54,350 --> 00:41:56,990 Our approach, our values, our methodology, 1347 00:41:56,990 --> 00:41:58,940 the women we work with, why we do the work 1348 00:41:58,940 --> 00:42:01,130 we do. And so I always try to point people 1349 00:42:01,130 --> 00:42:03,050 to the podcast to. 1350 00:42:03,050 --> 00:42:05,540 Elayne Fluker: Get media research shows that podcast 1351 00:42:05,570 --> 00:42:07,790 audiences usually are the most active, like 1352 00:42:07,820 --> 00:42:09,410 they're the people who take action, who will 1353 00:42:09,440 --> 00:42:11,180 buy the book, who will make, you know, click 1354 00:42:11,210 --> 00:42:12,550 the link. Who will take the action. 1355 00:42:12,550 --> 00:42:13,930 So that's that's understandable. 1356 00:42:13,930 --> 00:42:14,650 That's great. 1357 00:42:14,680 --> 00:42:17,230 Carol Cox: Yeah. All right. We have Monica sharing about 1358 00:42:17,230 --> 00:42:18,790 what she really, really sells. 1359 00:42:18,790 --> 00:42:21,460 She says she sells her clients boldness in 1360 00:42:21,460 --> 00:42:22,900 telling their story. 1361 00:42:22,930 --> 00:42:24,730 Yeah I love that word bold boldness I love. 1362 00:42:24,730 --> 00:42:26,140 Elayne Fluker: That love that Monica. 1363 00:42:26,140 --> 00:42:26,740 Right. 1364 00:42:26,860 --> 00:42:28,390 Carol Cox: Yeah. Yeah, that was Monica. 1365 00:42:28,390 --> 00:42:29,830 And then Janet says that she loves the 1366 00:42:29,830 --> 00:42:31,600 podcast. Well, thank you so much for being a 1367 00:42:31,600 --> 00:42:33,730 listener. I appreciate that. 1368 00:42:33,730 --> 00:42:35,440 I always love hearing from listeners. 1369 00:42:35,470 --> 00:42:37,510 All right. So those were our seven essential 1370 00:42:37,510 --> 00:42:39,400 questions. I'm going to read them again real 1371 00:42:39,400 --> 00:42:42,010 quick as a recap for everyone. 1372 00:42:42,010 --> 00:42:44,200 So question number one who are you? 1373 00:42:44,230 --> 00:42:45,970 Boy that was a hard one okay. 1374 00:42:46,810 --> 00:42:47,800 Elayne Fluker: Like 30 minutes on it. 1375 00:42:47,830 --> 00:42:48,850 Carol Cox: Yeah. Seriously. 1376 00:42:48,850 --> 00:42:50,800 Number two what do you want to communicate 1377 00:42:50,800 --> 00:42:52,210 about who you are. So what makes you 1378 00:42:52,240 --> 00:42:53,320 different and unique? 1379 00:42:53,320 --> 00:42:55,540 Number three what are you up to? 1380 00:42:55,570 --> 00:42:57,310 What's new or exciting with you and your 1381 00:42:57,310 --> 00:43:00,160 brand? Number four what do you want to 1382 00:43:00,160 --> 00:43:01,990 communicate about what you're up to? 1383 00:43:02,020 --> 00:43:04,210 In other words, why should people care? 1384 00:43:04,240 --> 00:43:06,700 Number five what message do you want to put 1385 00:43:06,700 --> 00:43:07,750 out into the world? 1386 00:43:07,750 --> 00:43:09,580 What do you want people to say about you 1387 00:43:09,620 --> 00:43:11,630 even when you're not around. 1388 00:43:11,660 --> 00:43:12,860 Question number six. 1389 00:43:12,860 --> 00:43:15,320 What are you really, really selling? 1390 00:43:15,350 --> 00:43:17,570 And number seven, what action do you want 1391 00:43:17,600 --> 00:43:20,000 people to take when they hear about you or 1392 00:43:20,000 --> 00:43:22,220 your brand? Elayne, I love these questions. 1393 00:43:22,220 --> 00:43:23,720 These have been so helpful. 1394 00:43:23,750 --> 00:43:26,450 Like they are they're very comprehensive, 1395 00:43:26,480 --> 00:43:28,460 but yet they're also very doable. 1396 00:43:28,580 --> 00:43:29,390 Elayne Fluker: Yes. 1397 00:43:29,420 --> 00:43:31,520 Carol Cox: Yeah. So all right. 1398 00:43:31,610 --> 00:43:33,740 So then thinking about let's well, let's 1399 00:43:33,740 --> 00:43:35,720 give our audience some action steps. 1400 00:43:35,720 --> 00:43:37,490 What do you recommend that they do next 1401 00:43:37,490 --> 00:43:39,650 based on what they've listened to us here 1402 00:43:39,650 --> 00:43:40,400 today. 1403 00:43:40,700 --> 00:43:42,590 Elayne Fluker: I recommend that you go through these 1404 00:43:42,590 --> 00:43:44,000 questions, especially if you're someone 1405 00:43:44,000 --> 00:43:46,400 who's rethinking your brand or wanting to or 1406 00:43:46,400 --> 00:43:48,050 maybe just tweaking, you know, again, your 1407 00:43:48,050 --> 00:43:49,520 personal brand, right? We're not necessarily 1408 00:43:49,520 --> 00:43:51,440 talking about a product. What what are the 1409 00:43:51,470 --> 00:43:52,910 what are the steps that you would go 1410 00:43:52,910 --> 00:43:54,170 through? What are the answers? I should say 1411 00:43:54,170 --> 00:43:55,640 that you would give to these questions if 1412 00:43:55,670 --> 00:43:57,080 you were thinking through. Even if I will 1413 00:43:57,080 --> 00:43:58,100 say this, here's the challenge. 1414 00:43:58,100 --> 00:44:00,050 Even if you're not rebranding, right. 1415 00:44:00,080 --> 00:44:02,060 Even if you're not rebranding, are you clear 1416 00:44:02,060 --> 00:44:03,650 with the brand that you have on these 1417 00:44:03,650 --> 00:44:05,210 different steps, especially the who are you? 1418 00:44:05,240 --> 00:44:07,040 Question. So I would say just go through 1419 00:44:07,040 --> 00:44:08,780 them, jot them down, think about them 1420 00:44:08,800 --> 00:44:10,810 practice them out loud, and then try them 1421 00:44:10,810 --> 00:44:14,080 out. Whether it's boardroom events, wherever 1422 00:44:14,080 --> 00:44:15,610 you are, kind of have conversations with 1423 00:44:15,610 --> 00:44:17,290 people and test out the ways that you talk 1424 00:44:17,320 --> 00:44:19,360 about who you are and your brand. 1425 00:44:19,390 --> 00:44:21,400 So that's that would be the action step. 1426 00:44:21,430 --> 00:44:22,960 Go through the questions and then test it 1427 00:44:22,960 --> 00:44:24,310 out. Give it a test run. 1428 00:44:24,370 --> 00:44:26,770 Carol Cox: Yes, definitely practice it out loud I agree. 1429 00:44:26,770 --> 00:44:29,470 And you know grab a friend, find someone 1430 00:44:29,470 --> 00:44:31,450 even whether it's in person or over zoom, 1431 00:44:31,450 --> 00:44:33,250 and just practice out loud because it really 1432 00:44:33,250 --> 00:44:35,560 does. Like it takes shape as literally as 1433 00:44:35,560 --> 00:44:37,060 the words are coming out of your mouth. 1434 00:44:37,090 --> 00:44:38,890 Elayne Fluker: That's right. Absolutely. 1435 00:44:38,920 --> 00:44:41,410 Carol Cox: Well, make sure to connect with Elayne on 1436 00:44:41,410 --> 00:44:43,810 LinkedIn if you're listening on the podcast, 1437 00:44:43,840 --> 00:44:45,700 the audio of this on the Speaking Your Brand 1438 00:44:45,700 --> 00:44:48,790 podcast, links to Elayne's website and her 1439 00:44:48,790 --> 00:44:50,560 LinkedIn profile are in the show notes, so 1440 00:44:50,560 --> 00:44:52,330 be sure to connect with her there. 1441 00:44:52,360 --> 00:44:54,880 Elayne, thank you so much for coming back on 1442 00:44:54,910 --> 00:44:56,260 the podcast. 1443 00:44:56,290 --> 00:44:57,970 It's been such a pleasure to have you. 1444 00:44:58,000 --> 00:44:59,980 Elayne Fluker: Thank you. Always a pleasure. 1445 00:45:00,220 --> 00:45:02,710 Carol Cox: And until next time, thanks for listening.