Sales Reframed

Objections show up everywhere. In investor pitches, enterprise deals, retail partnerships, hiring conversations – any moment where commitment is on the line.

Objections often aren’t the moment a deal dies. They’re opportunities to reframe, negotiate, and collaboratively move toward real commitment. In many cases, they’re the moment the conversation actually gets interesting.


What is Sales Reframed?

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

Follow Eric (@ewrjanssen) on LinkedIn or on Instagram.

Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.