"Start with Business Challenges, Not Solutions," Says Justin Rister, Microsoft

Justin Rister, Senior Cloud and AI Specialist at Microsoft, explains why leaders should start with business pain points, not technology. He shares how Fabric unifies the analytics stack for teams of all skillsets, why Databricks and Fabric are a better-together story, and how an AI layer on unified data empowers business users to ask questions and get answers without waiting on IT. 

• What does it mean to be a strategic partner instead of a product pusher?  
• How do you remove bottlenecks by letting business users access insights directly? 
• Why should leaders think big, start small, and scale fast? 

What is Proof of Impact?

Real stories. Measurable business outcomes.

Conversations with business and technology leaders about the transformations, decisions, and partnerships that deliver meaningful results. Through real-world experiences and lessons learned, the podcast explores how enterprises turn ambition and technology into business impact.