Swim Against The Tide

This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. 

Together with his wife, he built Cookaway - an innovative food experience platform that brings authentic world cuisines into people's homes.

The conversation explores how the couple developed a brand rooted in culinary authenticity, cultural storytelling, and the joy of shared human experiences, while navigating real-world challenges such as market confusion, scaling, and global expansion.

Sahil's story is one of purpose and fulfilment, arriving at a place where personal passion and professional success go hand in hand.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.