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Hello friends and welcome back to the Live
Lightly podcast.

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Today I'm joined by our guest, Kent
Atherton.

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He is the founder and CEO of Go Pure Pod.

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Welcome Kent.

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Hi, Jessica.

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Thrilled to be with you today.

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Thank you for being here I'm really
excited to jump in and just hear all about

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the story behind Go Pure Pod.

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But first, tell us just a little bit about
yourself and your background.

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Yeah, sure.

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I'd be happy to.

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So we launched Go Pure Pod in 2017.

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I discovered the technology in Ireland and
was invited to Dublin Trinity College in

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Dublin, which is where all the initial
research on our technology was performed.

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The Moyn Institute there led by a renowned
microbiologist called Dr.

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Ronald Russell.

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And...

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We had the opportunity to acquire this and
commercialize it, which we did.

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We branded it, go pure pod and packaged it
and introduce it to the world here in the

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U .S.

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So, but it's quite a departure from what I
did most of my career, which was in the

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television advertising, sports marketing,
event production, the fun business.

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But I'm thrilled to be doing something
different and helping improve people's

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lives in the world.

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it's actually really rewarding.

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Yeah, really fulfilling work and
definitely a departure from what you were

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doing for your whole career, what brought
you to that connection in Ireland, with

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scientists who had this technology?

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was a kind of a light bulb moment with the
guy that, um, you know, I can't take

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credit for inventing it.

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Um, what we do take credit for is actually
commercializing it and introducing it to

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the world.

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But there was a light bulb moment for a
guy who had, um, you know, been drinking

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single use plastic water bottles and,
throwing them over his shoulder into the

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backseat of his car.

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And then one day, uh, he was up to
cleaning out his car and there were just

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dozens and dozens of dozens of plastic
water bottles.

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And he had this aha moment.

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I mean, probably out of some disgust and
remorse, but also there's gotta be a

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better way.

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so that, uh, was inspiring to me.

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We, um, we tested the product here before
my first trip to Dublin.

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And, you know, I raised four children, uh,
in Connecticut on well water.

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Mmm.

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we actually had a Britta, like, you know,
a lot of families, um, they were the first

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mover.

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Um, you know, my kids are all millennials,
so, you know, they're all grown up with

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their own families now, but, uh, at the
time that was our filter of choice.

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And, uh, I was guilty, uh, like many
people that don't, aren't aware you really

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do have to change those filters every 40
gallons.

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Otherwise, once the media becomes
saturated,

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with contaminants, then they have no place
to go but back out into the water.

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So you're actually worse off.

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So we tested it against the tap, against
the bretta.

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The Go Pure water was the clear winner
from a taste perspective.

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And that really inspired me to launch
this.

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Wow, and what about from a contaminant
perspective?

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Is it as good as or possibly better?

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Uh, it's actually much more powerful than
activated charcoal, activated charcoal.

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Uh, you know, it's been around for 50
years.

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Um, you know, there really hasn't been a
lot of innovation in the space and

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activated charcoal filters.

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Essentially they work once, right?

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You pour the, you pour the water through.

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It comes out better than when it went in,
but then you're done.

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Uh, our technology is continuous
purification.

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So you leave the Pod in the water.

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Uh huh.

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has an advanced ceramic core.

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The water's constantly passing through
that core.

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So the water's continuously being purified
and it preserves the freshness of the

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water, freshness.

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And it also keeps the containers clean.

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Why?

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Because it eliminates the bacteria.

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And the bacteria is what causes that sort
of stankiness.

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And yeah.

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Mm -hmm.

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Yes.

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That's one thing that I love about it.

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There's so many things I love about it.

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can you tell us how long that tiny little
tab takes to purify that size bottle of

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water?

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Yeah, I mean, it's activation helps speed
it up.

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So typically when I'm filling a bottle,
I'll turn it over a few times.

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And I mean, literally within the first
minute for a bottle this size, you're

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ready to go.

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All tap water is different.

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Some's worse than others.

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So we like to say, on average, two minutes
and then you're good to go.

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So yeah, no waiting for the trickle to go
through a point of use filter before you

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can use it.

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I think that most of us have used a carbon
filter, a gravity filter at home where the

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water flows through it and you come out
the other end with clean water, but I

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didn't know that they did need to be
replaced so often.

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Would you be able to use this little pod
to purify water for your entire family?

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Yeah, well, we actually, we have multiple
pods.

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We, you know, I think everybody needs more
than one.

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We keep one in a pitcher in our fridge,
which is our sort of go -to kitchen water

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source used for cooking.

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We keep one in the water reservoir of our
coffee maker.

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Coffee's 97 % water, so it's only going to
be tastes as good as the quality of the

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water you're using.

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The other reason is that those water
reservoirs are hard to clean.

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People forget to clean them.

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So.

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Right?

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Mm -hmm.

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affect the taste of your coffee, not to
mention the health of...

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Yes.

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Yeah.

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think that's a great way to use it.

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We do pour over, so wouldn't have use for
it there.

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But I definitely keep one in a container
for all our coffee water.

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So we're just using that water for coffee
and tea.

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And I also keep one just in my kitchen so
that when I fill up a big pot to boil

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something like pasta or rice, I just throw
it in and swish it around a little bit.

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I stir it with a spoon.

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and give it a few minutes and then I know
I'm cooking in clean water.

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Yeah, so that's how I use mine in home as
well.

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But I just wanted everybody to know like,
you know, it's so tiny, but you can use it

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for everything that you do at home as well
as on the go.

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So I'll tell you a couple things to
visualize, which I think are important for

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your listeners.

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Because the advanced ceramic core is
actually highly porous.

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It's one of the patents we have, because
ceramic by nature is dense.

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So up until we perfected this technology,
it was hard for water to pass through

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ceramic freely.

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Mm -hmm.

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it's one of the patents we have.

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So it's actually millions and millions of
microscopic pores.

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If you looked under a microscope, that's
what you would see.

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So it gives you this incredible surface
volume of purification.

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If you could roll that core out, it's
actually the surface volume of about six

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football fields.

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So it's very, very powerful.

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And that's why it lasts so long.

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The other thing is...

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like 240 gallons or something crazy, 264
That is truly amazing.

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That's a lot.

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So yeah, compared to this carbon filter,
it's a big difference.

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So it's long lasting.

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The other big difference against the
carbon filters is, one of the things our

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customers, we have a lot of customers that
buy GoPure because they haven't found

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anything that takes out fluoride.

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And that's...

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that intrigued me for sure.

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Yeah.

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Mm -hmm.

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Fluoride is one of those sort of highly
debated topics.

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You could find all kinds of pros and cons
on the internet, but we know fluoride as

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kids for keeping our tooth enamel, keeping
preventing cavities.

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But I don't think the dentist ever
expected us to be drinking fluoride.

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And we're one of the few countries that
actually adds, it's a toxic chemical

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fluoride.

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And we're one of the few countries that
adds.

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fluoride or drinking water supplies.

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Yes, and you can't get a home carbon
filter that filters out fluoride.

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You have to buy separate filters for that,
and those can be very expensive in

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addition to encased in hard plastic
oftentimes.

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So then your water is sitting in that.

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So that's what kind of turned me off from
a.

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just environmental standpoint also then at
the end, when you have to throw that large

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piece of hard plastic in the trash, it
just doesn't seem, it's like maybe not.

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as bad as all the plastic water bottles
you would have been drinking out of, but

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probably pretty comparable.

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So I love that about the pod as well.

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also what is it encased in?

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Is that also ceramic?

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No, so the casing is made from dental
grade polypropylene.

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So that's the same material that they use
to make surgical instruments.

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It's also the same material that all the
other water filters are made from.

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It is recyclable, category five.

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It does not leach.

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It's BPA free.

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It's the best material we could find.

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I'm still striving to...

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in case our ceramic with something that's
biodegradable or organic.

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The problem is, at least today, the
organic plastics that are on the market,

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they only have a shelf life of 30 days.

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And of course, our pod lasts six months or
more.

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So it's not a solution for us.

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But I am confident that that will arrive
someday soon

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when you say dental grade, does that mean
something that you would wear in your

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mouth, like a retainer or something or a
mouth guard?

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Just so that people can understand what
that means, how they can relate it to what

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they're already maybe using that touches
their mouth and understand kind of that

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whole picture.

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So you have all of the tests.

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Third party I'm assuming that show exactly
what contaminants it removes and also if

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you could speak a little bit to that and a
little bit about the other contaminants

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that it does remove because I was very
impressed with PFOA and Microplastics, but

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I know that there are a lot more such as
heavy metals.

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So if you could speak to that as well.

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Sure, yeah, so the most robust testing we
did, well, the two main tests, and there

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was a series of tests that were performed
at the Moyn Institute at Trinity College

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under the supervision of Dr.

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Russell.

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Then they took it to a third -party
laboratory in Germany.

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They're some of the best labs in the world
for this type of work.

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And this was the Gottingen Institute.

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And they performed a series of tests.

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And the best, you know,

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I will say this to your listeners that a
lot of people, you know, they want to test

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their water at home.

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It's actually really unreliable.

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And why is that?

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It's because you can't really get a
measurable, really a measurable result

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without shocking the water with a bunch of
contaminants.

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Like that's what they did at the
laboratory in Germany.

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They poured a ton of contaminants into the
water and then they were able to use our

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technology to run these

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run the water through and then the results
they extrapolated so that we have that,

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you know, that's available in the public
domain, anybody that wants to, the results

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you see on our website actually are from
the Gottingen study.

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The ceramic itself, as I said, is highly
porous, but it also, it filters down to,

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I'm gonna get a little technical, but it's
important.

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it is important.

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.22 microns, which is, you know, that's
considered bacteriologically sterile in a

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laboratory setting.

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Most microplastics are 1 .0 or more.

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Most of the heavy metals and the other
hard contaminants and the PFOAs are over 0

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.5.

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So the PFOAs are actually, you know, when
we did these tests,

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They weren't really on the radar screen,
but I went back to Dr.

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Russell to talk to him about that.

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And he said that because of how we filter
down to such a microscopic level, they're

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getting trapped and being eliminated by
the core.

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So we're confident in its ability to
perform that way.

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I will also say that, and I'm not a
microbiologist, but everything in science

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is related to something else, right?

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There's no exact.

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answer.

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And the reason for that is because
everything there's a there's a reaction

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counter reaction.

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So even when it comes to tap water,
there's lots of toxins in the water,

237
00:15:40,570 --> 00:15:45,610
depending on the levels of those toxins
and how they collide, they create

238
00:15:45,610 --> 00:15:47,370
byproducts.

239
00:15:47,370 --> 00:15:52,450
So when the municipal water systems in our
country, for the most part, they're but

240
00:15:52,450 --> 00:15:54,390
they're putting chlorine in the water.

241
00:15:54,390 --> 00:15:57,902
Um, as the water comes out of the, you
know,

242
00:15:57,902 --> 00:16:04,682
municipal treatment plants through the
pipes to your home, that chlorine is

243
00:16:04,682 --> 00:16:07,042
colliding with other chemicals in the
pipes.

244
00:16:07,042 --> 00:16:12,662
It could be lead, could be other things
that are coming into the water table from

245
00:16:12,662 --> 00:16:19,282
industry, could run off, a lot of things
coming out of the rock, arsenic comes

246
00:16:19,282 --> 00:16:21,042
naturally from rock.

247
00:16:21,262 --> 00:16:25,282
And when chlorine collides with those
other contaminants, it creates these

248
00:16:25,282 --> 00:16:27,142
byproducts.

249
00:16:27,438 --> 00:16:33,418
toxins, which are all carcinogens and
there now you see th our tap water

250
00:16:33,418 --> 00:16:35,138
supplies in

251
00:16:38,943 --> 00:16:41,703
Yeah, definitely.

252
00:16:41,703 --> 00:16:51,283
so filtering tap water is crucial, first
off, but I would also have to add, and

253
00:16:51,283 --> 00:16:55,823
maybe you can talk to this as well, that a
lot of the bottled water that you're

254
00:16:55,823 --> 00:17:02,003
finding out on the market that's not from
a spring is just sent through some sort of

255
00:17:02,003 --> 00:17:06,883
filter before it's then bottled in
plastic, and that plastic is letting off.

256
00:17:06,983 --> 00:17:08,855
Now, science is...

257
00:17:08,991 --> 00:17:13,477
doing a lot of tests and studies, and I
just spoke with the head of the End

258
00:17:13,477 --> 00:17:18,451
Plastic Initiative for Earth Day
Organization, and he was speaking about

259
00:17:18,451 --> 00:17:25,851
250 ,000 microplastics in one bottle water
that you're ingesting.

260
00:17:26,311 --> 00:17:32,411
So if you could speak a little bit to all
of that, how the brands that are just

261
00:17:32,411 --> 00:17:42,814
filtering it and then putting it into a
plastic water bottle.

262
00:17:43,426 --> 00:17:48,766
I mean, it's so I would say that, you
know, we started to understand this

263
00:17:48,766 --> 00:17:49,366
marketplace.

264
00:17:49,366 --> 00:17:52,106
And when I say marketplace, I'm really
talking about the U .S.

265
00:17:52,106 --> 00:17:53,486
and every country is different.

266
00:17:53,486 --> 00:17:59,966
But in our country, you can almost divide
it, our population in three.

267
00:17:59,966 --> 00:18:05,286
So a third of the population is still
doing nothing to filter their tap water.

268
00:18:05,286 --> 00:18:07,430
They're just either in denial.

269
00:18:07,598 --> 00:18:14,117
They're just, they're good with what they
have.

270
00:18:14,418 --> 00:18:18,198
And believe it, believe me, when I tell
you this, we go to, we used to go to a lot

271
00:18:18,198 --> 00:18:21,678
of consumer facing events before COVID.

272
00:18:21,678 --> 00:18:25,378
And I used to ask that question of people,
you know, we were, you know, we had our

273
00:18:25,378 --> 00:18:30,458
hydration stair, we were giving out free
water and introducing the Go Pure Pod.

274
00:18:30,458 --> 00:18:34,178
And I'd always ask people, do you know
what's in your drinking water at home?

275
00:18:34,178 --> 00:18:34,790
And.

276
00:18:35,886 --> 00:18:40,666
More often than not, people say, no, I
don't know, and I don't want to know.

277
00:18:40,666 --> 00:18:43,666
So that's about a third of the country.

278
00:18:43,846 --> 00:18:48,986
There's another third of the country
that's actually doing something active at

279
00:18:48,986 --> 00:18:54,526
home, whether that's a Brita point of use
type filter, whether it's a sink filter,

280
00:18:54,526 --> 00:18:59,206
or if they've gone to the extreme and done
a whole home filter system.

281
00:18:59,206 --> 00:19:00,816
That's about a third of the country.

282
00:19:00,816 --> 00:19:03,910
And then the final third of the country
is...

283
00:19:03,918 --> 00:19:08,558
buying massive quantities of single use
plastic water bottles because they don't

284
00:19:08,558 --> 00:19:09,618
trust their tap water.

285
00:19:09,618 --> 00:19:19,958
They don't like the taste of their tap
water.

286
00:19:19,958 --> 00:19:22,318
What they don't know is exactly to your
point.

287
00:19:22,318 --> 00:19:26,978
They think they're buying purified,
healthy drinking water and they've been

288
00:19:26,978 --> 00:19:32,958
fooled because it's really, yeah, there's,
there's a, it goes through a little bit of

289
00:19:32,958 --> 00:19:34,136
filtration.

290
00:19:34,222 --> 00:19:39,542
But it is now full of microplastics and
the shelf life on those bottles, depending

291
00:19:39,542 --> 00:19:41,142
on how they're stored, is not long.

292
00:19:41,142 --> 00:19:44,304
So it can become unhealthy.

293
00:19:45,055 --> 00:19:46,615
And they're spending a lot of money on it.

294
00:19:46,615 --> 00:19:47,915
Can you speak to that point?

295
00:19:47,915 --> 00:19:50,805
Like how much money?

296
00:19:50,805 --> 00:19:55,534
you say, I believe it's 2000 water bottles
for one pod.

297
00:19:55,534 --> 00:20:05,674
Yeah, for a bottle this size, 17, 18
ounce, yeah, it's equivalent to about 2000

298
00:20:05,674 --> 00:20:10,504
single use plastic water bottles that we
could keep out of the environment.

299
00:20:10,504 --> 00:20:14,354
That's actually, and I'm glad you asked
that, Jess, because we started this

300
00:20:14,354 --> 00:20:17,914
mission and it really is a two -pronged
mission.

301
00:20:18,054 --> 00:20:23,982
The first goal was to make it easy for
everybody to access.

302
00:20:23,982 --> 00:20:28,902
healthy, clean, good tasting drinking
water no matter where they went.

303
00:20:28,902 --> 00:20:34,402
Because it's so small and so light and so
portable and so easy to use.

304
00:20:34,402 --> 00:20:36,842
And you can use it in so many different
ways.

305
00:20:36,842 --> 00:20:38,872
So that was our initial objective.

306
00:20:38,872 --> 00:20:44,222
We quickly realized by solving that
problem, we can help solve another massive

307
00:20:44,222 --> 00:20:44,692
problem.

308
00:20:44,692 --> 00:20:46,222
It's plastic pollution.

309
00:20:46,222 --> 00:20:49,642
So it's something that we care deeply
about.

310
00:20:49,642 --> 00:20:52,302
And it's a big part of our mission.

311
00:20:52,383 --> 00:20:54,523
I love that so much.

312
00:20:54,603 --> 00:20:58,763
And also, let's just talk a little bit
about the cost effectiveness of it,

313
00:20:58,763 --> 00:21:03,623
because 2 ,000 water bottles that size,
have you done the math?

314
00:21:04,303 --> 00:21:07,183
Do you know how much that would save
someone?

315
00:21:07,663 --> 00:21:11,246
Yeah, depending on, mm -hmm, totally.

316
00:21:11,246 --> 00:21:16,476
you went to an airport and hopefully you
didn't buy a plastic one.

317
00:21:16,476 --> 00:21:21,146
I know you didn't, but I mean, it's, I
think five or six, five or $6.

318
00:21:21,146 --> 00:21:21,436
Yeah.

319
00:21:21,436 --> 00:21:23,726
To buy a, you know, at the airport.

320
00:21:23,726 --> 00:21:26,246
So it adds up.

321
00:21:26,246 --> 00:22:00,811
I mean, it, it is a real significant
savings for a lot of people.

322
00:22:00,811 --> 00:22:06,071
yeah, so even if you're purchasing it in
bulk and receiving some sort of discount

323
00:22:06,071 --> 00:22:10,593
that way, I would imagine you're still
saving tons of money.

324
00:22:11,890 --> 00:22:14,540
the big thing is just the waste.

325
00:22:14,540 --> 00:22:19,109
I mean, think of the time, the time it
takes you to go to the store, fill the

326
00:22:19,109 --> 00:22:23,230
cart, fill your truck, your car, get it
home, and now you've got all this waste.

327
00:22:23,510 --> 00:22:23,939
So.

328
00:22:23,939 --> 00:22:26,219
agree with that 100%.

329
00:22:26,219 --> 00:22:33,619
But realistically, we also have to know
that we're saving financial resources as

330
00:22:33,619 --> 00:22:37,499
well, because, these things are an
investment upfront.

331
00:22:37,499 --> 00:22:46,779
And I feel like that is sometimes a
hesitation for people, And so I just want

332
00:22:46,779 --> 00:22:50,431
to close the gap of understanding that
it's...

333
00:22:50,431 --> 00:22:54,062
actually way more affordable than they may
think.

334
00:22:54,062 --> 00:22:59,962
If you do the math, it works out to go
pure pod it's pennies a day is what you're

335
00:22:59,962 --> 00:24:07,699
spending to get just amazing tasting water
that you know is good for you.

336
00:24:07,699 --> 00:24:12,459
yeah, so it can add up to be a really huge
expense if you're actually using bottled

337
00:24:12,459 --> 00:24:15,739
water for everything in your whole
household.

338
00:24:15,739 --> 00:24:23,499
And when you're traveling, it's so
convenient to not have to run out and go

339
00:24:23,499 --> 00:24:29,119
buy bottles of water every other day to be
able to have enough.

340
00:24:29,119 --> 00:24:34,319
But can we also speak a little bit to
foreign travel in countries that may have

341
00:24:34,319 --> 00:24:38,499
water which would make you sick if you
drank it?

342
00:24:38,499 --> 00:24:42,719
Should we use those in those situations?

343
00:24:42,739 --> 00:24:43,805
Okay.

344
00:24:45,250 --> 00:24:48,900
we market go pure pod for everyday use.

345
00:24:48,900 --> 00:24:53,330
I will tell you that our, our biggest
customer base are people that are buying

346
00:24:53,330 --> 00:24:56,390
it for traveling, especially out of the
country.

347
00:24:56,390 --> 00:25:01,430
We want to remind them when they get home,
you can actually still use the pod, but to

348
00:25:01,430 --> 00:25:06,798
your question, yes.

349
00:25:06,798 --> 00:25:11,178
Potable water and tap water are
interchangeable terms in this country.

350
00:25:11,178 --> 00:25:13,478
Everything coming out of the tap is
potable.

351
00:25:13,478 --> 00:25:15,658
That's not true in other countries.

352
00:25:16,298 --> 00:25:20,738
So in Mexico, for example, if you're
traveling to Mexico and you're staying in

353
00:25:20,738 --> 00:25:27,988
a nice hotel, it's highly likely you're
getting potable water out of the tap,

354
00:25:27,988 --> 00:25:30,278
because they'll have their own built -in
filtration.

355
00:25:30,278 --> 00:25:34,498
If they don't, they're going to provide
you a bottle water.

356
00:25:34,894 --> 00:25:39,734
Now the bottle water industry overseas is
also not regulated like it is here.

357
00:25:39,734 --> 00:25:43,274
So, you know, we try to remind people to
be aware of that.

358
00:25:43,274 --> 00:25:49,314
If you're getting, if your potable water
source is from a bottle, the best thing to

359
00:25:49,314 --> 00:25:53,654
do is pour that bottle into your reusable
water bottle with a Go Pure POD.

360
00:25:53,654 --> 00:25:55,674
And then your worries are over.

361
00:25:55,674 --> 00:26:01,634
And I, we get anecdotal evidence of this a
lot from people that, I mean, one just

362
00:26:01,634 --> 00:26:03,790
came in not that long ago.

363
00:26:03,790 --> 00:26:09,810
a woman that went on a yoga retreat was
like 30 women to Costa Rica.

364
00:26:09,810 --> 00:26:11,100
They were there for a week.

365
00:26:11,100 --> 00:26:15,590
She took her reusable water bottle with
her Go Pure Pod and she was the only one

366
00:26:15,590 --> 00:26:17,130
that didn't get sick.

367
00:26:17,350 --> 00:26:24,430
So, I mean, we hear stories like that a
lot, but we also want to remind everybody

368
00:26:24,430 --> 00:26:27,970
that, you know, because everybody always
wants to go to sort of worst case scenario

369
00:26:27,970 --> 00:26:30,638
and we want to remind them this.

370
00:26:30,638 --> 00:26:35,718
Gopur Pod is not intended to be the first
line of defense for toxic water.

371
00:26:35,718 --> 00:26:40,368
So if you go into India, God knows what's
coming out of the tap there.

372
00:26:40,368 --> 00:26:43,278
You wouldn't want to rely on the Gopur Pod
entirely.

373
00:26:43,278 --> 00:26:46,898
So that's why we say, find a potable water
source.

374
00:26:46,898 --> 00:26:51,738
And it may be out of a bottle, but again,
the bottle they're handing you may not be

375
00:26:51,738 --> 00:26:52,148
safe.

376
00:26:52,148 --> 00:28:16,703
So you want to have that Gopur Pod with
you.

377
00:28:16,703 --> 00:28:22,443
Yeah, so that's really great advice for
our listeners and they can take it with

378
00:28:22,443 --> 00:28:23,223
them on their travels.

379
00:28:23,223 --> 00:28:28,603
And I have a funny little story about my
go pure pods that we use in our stainless

380
00:28:28,603 --> 00:28:29,643
steel water bottles.

381
00:28:29,643 --> 00:28:35,043
I took my son to Knott's Berry Farms this
past summer and we brought our water

382
00:28:35,043 --> 00:28:38,683
bottles and just kept them in the locker
because I didn't want to pay whatever they

383
00:28:38,683 --> 00:28:41,951
were charging for bottled water at lunch.

384
00:28:41,951 --> 00:28:48,991
And so we took them out at this time they
were already empty.

385
00:28:48,991 --> 00:28:54,091
And we went and refilled them at the
little drinking fountain and the water was

386
00:28:54,091 --> 00:28:55,831
straight up white.

387
00:28:56,691 --> 00:29:00,691
So I look at my water bottle and the
water's just white.

388
00:29:00,691 --> 00:29:06,847
And I was like, I'm not quite sure that
this is gonna do the trick.

389
00:29:06,847 --> 00:29:11,467
But I would put the lid on and I turned it
a few times and waited probably five

390
00:29:11,467 --> 00:29:12,547
minutes.

391
00:29:12,547 --> 00:29:17,497
Because I know two or three is good, but
we waited solid five minutes.

392
00:29:17,497 --> 00:29:24,787
And I opened the lid and looked in the
bottle and everything was clear.

393
00:29:24,787 --> 00:29:29,147
I drink first, of course, testing it out.

394
00:29:29,147 --> 00:29:54,762
And it was good.

395
00:29:54,762 --> 00:30:00,442
I will tell you that, um, just, you know,
focus group of one.

396
00:30:00,442 --> 00:30:05,402
I, I never used to drink much water cause
I didn't like the taste.

397
00:30:05,402 --> 00:30:12,772
And now I drink a ton of water, um,
because I do like the taste and it's my,

398
00:30:12,772 --> 00:30:14,522
it's actually my beverage of choice.

399
00:30:14,522 --> 00:30:18,402
And, uh, you know, we have a dehydration
problem in this country too.

400
00:30:18,402 --> 00:30:22,854
I think, you know, 60 or 70 % of, uh,

401
00:30:22,958 --> 00:30:24,818
Hydration is done out of the home.

402
00:30:24,818 --> 00:30:30,438
You know, you go to go to school you go to
work you go to the gym you go shopping

403
00:30:30,438 --> 00:30:35,318
People aren't drinking enough water and
dehydration is a problem.

404
00:30:35,318 --> 00:30:38,718
It's not good for your health It stresses
your tissues your organs, you know can

405
00:30:38,718 --> 00:30:45,458
make you sick And especially with the
elderly and you know, obviously as a mom

406
00:30:45,458 --> 00:30:50,278
you got to work you got to always Worry
about where your kids might be refilling

407
00:30:50,278 --> 00:30:51,398
those bottles, right?

408
00:30:51,398 --> 00:32:33,503
So I

409
00:32:33,503 --> 00:32:39,083
Yeah, so that was what brought me to go
pure pod initially was finding some sort

410
00:32:39,083 --> 00:32:43,023
of a resource that I could send to school
with my son and send to sporting events

411
00:32:43,023 --> 00:32:47,803
and he could just refill at whatever
refill station or drinking fountain and I

412
00:32:47,803 --> 00:32:49,903
would know that he's got clean water.

413
00:32:49,903 --> 00:32:54,643
And the main reason that I did that
instead of sending him with extra plastic

414
00:32:54,643 --> 00:33:00,443
bottles in his backpack was because at the
time I was reducing my own household

415
00:33:00,443 --> 00:33:03,261
plastic waste and.

416
00:33:03,295 --> 00:33:07,315
That was just like number one thing,
bottled water.

417
00:33:07,315 --> 00:33:12,295
But it was really hard because yeah, you
can leave your house with a bottle of

418
00:33:12,295 --> 00:33:19,615
water, but at his age, at that time, he
had a smaller bottle and I was worried

419
00:33:19,615 --> 00:33:29,423
about when it's empty, what is he gonna
do?

420
00:33:29,423 --> 00:33:35,183
And so the Go Pure pod was my solution and
it has been for a while now.

421
00:33:35,183 --> 00:33:39,663
I've been regularly getting them on auto
order for a couple years, but I know I've

422
00:33:39,663 --> 00:33:42,143
been using them for more than that.

423
00:33:42,143 --> 00:33:48,543
And let's just speak a little bit to my
one question, which I have all these like

424
00:33:48,543 --> 00:33:52,221
this little bag of my used pods.

425
00:33:52,287 --> 00:33:54,237
and glass bottles.

426
00:33:54,237 --> 00:34:01,447
They come in a great little glass bottle
with a cork top and I have a bag full of

427
00:34:01,447 --> 00:34:03,237
those and I don't know what to do with
them.

428
00:34:03,237 --> 00:34:05,067
What do we do?

429
00:34:05,647 --> 00:34:07,965
Okay, great.

430
00:34:08,522 --> 00:34:15,322
Yeah, so the ceramic core is made from
diatomaceous earth and elemental silver.

431
00:34:15,322 --> 00:34:18,482
They are important reasons why those work
together so well.

432
00:34:18,482 --> 00:34:21,962
But diatomaceous earth, we call nature's
filters.

433
00:34:21,962 --> 00:34:25,502
It's literally how our planet filters
itself.

434
00:34:26,862 --> 00:34:30,502
And so it literally is a biodegradable.

435
00:34:30,502 --> 00:34:32,604
You can, you know,

436
00:34:34,478 --> 00:34:38,218
post it, it's essentially, it's like
returns to sand.

437
00:34:38,218 --> 00:34:45,418
Um, so yeah, that's, uh, but I, I do want
to, I do want to say congratulations to

438
00:34:45,418 --> 00:34:50,258
you, Jessica, because, uh, it's very
inspiring to hear your story.

439
00:34:50,258 --> 00:34:56,198
Um, I, I can, I can understand because
it's happened here in our household.

440
00:34:56,198 --> 00:35:00,678
Cause once you start with one thing, and
this is what I want to encourage everybody

441
00:35:00,678 --> 00:35:01,934
to think about.

442
00:35:01,934 --> 00:35:05,414
Because we all need to make a difference
and everybody can.

443
00:35:05,414 --> 00:35:10,514
So we started with just eliminating, if
you just start eliminating the single use

444
00:35:10,514 --> 00:35:14,434
plastic water bottle, it feels good.

445
00:35:14,734 --> 00:35:18,414
And you're also drinking better water,
you're also drinking healthier water.

446
00:35:18,494 --> 00:35:23,714
But in my case, I started refusing plastic
of any kind.

447
00:35:23,714 --> 00:35:27,114
I literally have walked out of grocery
stores holding groceries rather than take

448
00:35:27,114 --> 00:35:28,191
a plastic bag.

449
00:35:28,191 --> 00:35:31,886
you

450
00:35:31,886 --> 00:35:36,126
If I had forgotten to bring my own bag in,
I'll just carry a bundle in my arms.

451
00:35:36,126 --> 00:35:40,606
But, you know, plastic straws, plastic
cups, plastic, I mean, plastic of any

452
00:35:40,606 --> 00:35:40,856
kind.

453
00:35:40,856 --> 00:35:42,846
I will try to avoid eggs.

454
00:35:42,846 --> 00:35:45,926
I won't buy eggs unless they're in a
cardboard container.

455
00:35:47,026 --> 00:35:49,586
It just things, things like that add up.

456
00:35:49,586 --> 00:35:51,726
And I'm just one person.

457
00:35:51,726 --> 00:35:55,086
So over the course of the year, that's a
lot of plastic.

458
00:35:55,086 --> 00:36:00,038
And if you think about the exponential
impact,

459
00:36:00,302 --> 00:36:03,583
we can all have if everybody started to do
this.

460
00:36:03,583 --> 00:36:10,383
Right, well the problem didn't get to the
point that it is without the fact that

461
00:36:10,383 --> 00:36:11,763
everybody is using it.

462
00:36:11,763 --> 00:36:16,963
It's unintentional, but that's kind of
what happened, right?

463
00:36:16,963 --> 00:36:20,283
Like all of a sudden everything is just in
plastic.

464
00:36:20,283 --> 00:36:25,215
And so the problem grew because we're all.

465
00:36:25,215 --> 00:36:29,935
basically unintentionally and unwillingly,
I think at this point, if you know about

466
00:36:29,935 --> 00:36:34,735
plastic, we're not really loving the fact
that everything you get is in plastic.

467
00:36:34,735 --> 00:36:40,735
So yeah, I feel like we can definitely
reverse it with awareness and just sharing

468
00:36:40,735 --> 00:36:47,615
that awareness with people that you know
and friends, family, and just doing the

469
00:36:47,615 --> 00:36:50,399
things that you can do to be the change
really.

470
00:36:50,670 --> 00:36:56,830
There's a movie that I want to mention
because it was made some years ago.

471
00:36:56,830 --> 00:36:57,620
It was a documentary.

472
00:36:57,620 --> 00:37:05,230
It was called Tapped, T -A -P -P -E -D,
which I always recommend because it's a

473
00:37:05,230 --> 00:37:11,010
real eye opener into the single use
plastic water bottle business and how

474
00:37:11,010 --> 00:37:15,750
they're made and the impact from the
petroleum industry because that's how

475
00:37:15,750 --> 00:37:20,650
plastics made and the impact that has on
our population.

476
00:37:21,134 --> 00:37:24,574
You know, it was probably made 10 years
ago, but it still has shelf life.

477
00:37:24,574 --> 00:37:26,604
It's a powerful documentary.

478
00:37:26,604 --> 00:37:29,034
I think you'd probably get it on YouTube
or Apple.

479
00:37:29,034 --> 00:37:32,639
But it's worth a look if you haven't seen
it.

480
00:37:32,639 --> 00:37:35,119
Yeah, I absolutely love things like that.

481
00:37:35,119 --> 00:37:38,299
And again, that's just one of those
resources you can share with people

482
00:37:38,299 --> 00:37:45,419
because I think that we've kind of been
very cleverly left in the dark as far as

483
00:37:45,419 --> 00:37:48,197
plastic and all of the downsides.

484
00:37:48,750 --> 00:37:49,663
Yes.

485
00:37:49,663 --> 00:37:50,783
Yeah.

486
00:37:50,823 --> 00:37:51,653
All right.

487
00:37:51,653 --> 00:37:57,823
Well, I feel like we've covered so many
things and everybody should now know

488
00:37:57,823 --> 00:38:04,623
exactly what they can do to avoid using
single use plastic bottles and also have

489
00:38:04,623 --> 00:38:08,083
very healthy clean water in their home and
on the go.

490
00:38:08,283 --> 00:38:11,823
So thank you for your time and I
appreciate all of the information that

491
00:38:11,823 --> 00:38:14,943
you've shared with us today.

492
00:38:14,943 --> 00:38:18,943
Tell us a little bit about how our
listeners can connect with you and stay

493
00:38:18,943 --> 00:38:23,639
connected and get information about how to
purchase Go Pure Pod.

494
00:38:24,078 --> 00:38:24,768
Yeah, sure.

495
00:38:24,768 --> 00:38:29,318
So this is actually a great time to
purchase because we're having our annual

496
00:38:29,318 --> 00:38:33,018
Earth Day sale, which is one of our
biggest sales of the year.

497
00:38:33,018 --> 00:38:36,018
So everything is 25 % off.

498
00:38:41,438 --> 00:38:47,238
If you send an email to contact at
GoPurePod .com, I'll see it.

499
00:38:47,238 --> 00:38:48,958
It will get to me.

500
00:38:48,958 --> 00:38:53,678
So if you have any questions beyond what
we talked about here today, I'd be happy

501
00:38:53,678 --> 00:38:54,158
to...

502
00:38:54,158 --> 00:38:55,338
to get back to you.

503
00:38:55,338 --> 00:39:03,298
And we have a very active community, very
inspired community, and we share all the

504
00:39:03,298 --> 00:39:04,598
same mission.

505
00:39:04,598 --> 00:39:08,898
It feels like a family, so we would
welcome you to join our family.

506
00:39:09,023 --> 00:39:13,803
All right, and I am just gonna say that
when Kent says he's going to reply to the

507
00:39:13,803 --> 00:39:18,303
email, years ago when I first found it, I
know I was that person sending the

508
00:39:18,303 --> 00:39:19,523
questions.

509
00:39:19,743 --> 00:39:23,963
And I think that you had sent me, you had
answered pretty quickly and you had sent

510
00:39:23,963 --> 00:39:27,393
me the piece of research from Germany, I
believe.

511
00:39:27,393 --> 00:39:29,863
You had shared that document with me.

512
00:39:29,863 --> 00:39:33,919
So he's definitely not just saying that.

513
00:39:33,919 --> 00:39:41,979
And you also have an Instagram as well if
people want to stay up to date with any

514
00:39:41,979 --> 00:39:46,226
product information or also sale alerts.

515
00:39:46,226 --> 00:39:50,266
the Instagram handle is the Go Pure pod.

516
00:39:50,566 --> 00:39:56,506
We actually, if you follow us, you might
be our 20 ,000, we're about to go to 20

517
00:39:56,506 --> 00:39:57,786
,000 followers.

518
00:39:57,786 --> 00:40:00,686
I don't think it's happening any day now.

519
00:40:00,686 --> 00:40:05,540
So we'll put out some news on that, but
we're excited.

520
00:40:16,619 --> 00:40:18,079
Yeah, that's wonderful.

521
00:40:18,079 --> 00:40:23,659
I really love that people are engaging and
wanting to make the changes in their own

522
00:40:23,659 --> 00:40:24,519
homes.

523
00:40:25,742 --> 00:40:28,222
Yeah, we are as well.

524
00:40:28,222 --> 00:40:31,162
again, I really applaud your efforts,
Jessica.

525
00:40:31,162 --> 00:40:33,942
You're doing it in abundance.

526
00:40:34,815 --> 00:40:36,095
Well, thank you so much.

527
00:40:36,095 --> 00:40:39,945
And now you and your wife can enjoy that
guide at home.

528
00:40:39,945 --> 00:40:45,295
And maybe there's a few little nuggets in
there that can help you make a few little

529
00:40:45,295 --> 00:40:46,815
changes you weren't aware of.

530
00:40:46,815 --> 00:40:48,135
Who knows?

531
00:40:48,935 --> 00:40:49,575
Yeah.

532
00:40:49,575 --> 00:40:50,135
All right.

533
00:40:50,135 --> 00:40:52,365
Well, thank you so much for being with us
today.

534
00:40:52,365 --> 00:40:53,295
I appreciate it.

535
00:40:53,295 --> 00:40:54,655
And it was great to meet you.

536
00:40:54,655 --> 00:40:55,570
Thank you, Kent.

537
00:40:55,570 --> 00:40:56,450
you as well.

538
00:40:56,450 --> 00:40:58,210
Happy Earth Day, everybody.

539
00:40:58,730 --> 00:40:59,910
Yeah.