CRO Spotlight

Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging discussion, Warren welcomes Sandy Robinson, Senior Vice President of Revenue Operations and Enablement at Patra, a tech-enabled insurance company. Together, they explore the intricate landscape of revenue technology (RevTech) and its profound impact on customer buying journeys.

Sandy shares her wealth of experience and insights gained from years in sales operations, shedding light on the challenges and opportunities presented by RevTech adoption. From navigating the complexities of integrating disparate tools to fostering organizational alignment around customer-centric strategies, Sandy offers practical advice for CROs, sales leaders, and marketers alike.

Discover how RevTech transcends mere toolsets, becoming a catalyst for enhanced customer experiences and streamlined revenue generation. Whether you're a seasoned CRO or a budding sales professional, this episode provides invaluable perspectives on leveraging technology to drive sustainable business growth.

Tune in to gain actionable strategies and expert guidance on harnessing the power of RevTech to unlock your organization's full revenue potential. Don't miss out on this enlightening conversation that promises to revolutionize your approach to revenue operations.

What is CRO Spotlight?

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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.