The ABCs of MSP Marketing: getting your foundation right

Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.

What is SuperPod — The no-filter MSP show?

SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.

Presented by SuperOps.ai.