The Black Line Between Sales & Marketing

Experience, intuition and data have to come together. You don't get a good hypothesis from data. Data can tell you what happened, and intuition tells you what data could happen so that you can create a test. In this episode of The Blackline Podcast, Mike and Doug discuss their thoughts around Gartner's research - Future of Sales 2025: Why B2B Sales Needs a Digital-First Strategy.

Show Notes

Experience, intuition and data have to come together. You don't get a good hypothesis from data. Data can tell you what happened, and intuition tells you what data could happen so that you can create a test. In this episode of The Blackline Podcast, Mike and Doug discuss their thoughts around Gartner's research - Future of Sales 2025: Why B2B Sales Needs a Digital-First Strategy. 

If you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/the-future-of-sales-gartner-report and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

What is The Black Line Between Sales & Marketing?

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.