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In this episode of RevOps 500, Sajeel Qureshi interviews Zoe Zankowski, a strategic alliances manager at PandaDoc. They discuss the evolving role of RevOps, debunk common myths, and explore the importance of cross-functional collaboration in driving business success. Zoe shares her insights on managing partner relationships, the challenges of customer success, and the future of partnerships in the B2B SaaS landscape.
RevOps is not just about sales and marketing; it impacts the entire organization.
Breaking down silos is essential for effective RevOps.
Cross-functional collaboration is key to successful partnerships.
Understanding both your ideal customer profile and your partner's is crucial.
Customer success is a shared responsibility between partners and the company.
Building a RevOps strategy requires buy-in from all teams.
Partnerships can enhance customer experience and retention.
Mistakes in partnerships require accountability and open communication.
The future of RevOps will increasingly focus on partnerships as a growth strategy.
Success in RevOps is about enabling both internal teams and external partners.
Chapters
00:00 Introduction to Zoe Zankowski
01:38 Debunking the Myth: RevOps is More Than Go-to-Market and Customer-Facing Teams
03:14 Breaking Down Silos: The Role of Collaboration in RevOps
05:02 Managing Partnerships in a RevOps Model
07:59 Resolving Relationship Breakdowns in RevOps: Communication, Accountability, and Empathy
20:30 The Importance of Partnerships in Marketing
25:51 The Challenges and Autonomy of Working in a Startup
26:07 What Keeps Zoe Up at Night in RevOps
31:13The Rise of Partnerships in B2B SaaS
35:33 The Future of Partnerships: A Partner-Led Growth Model
38:58 The Role of RevOps in Enabling Successful Partnerships
41:27 Building a Successful RevOps Framework: Top-Down Buy-In and a Culture of Partnership
Zoe Zankowski's LinkedIn
PandaDoc Website
Sajeel's LinkedIn
Computan Website
RevOps is not just about sales and marketing; it impacts the entire organization.
Breaking down silos is essential for effective RevOps.
Cross-functional collaboration is key to successful partnerships.
Understanding both your ideal customer profile and your partner's is crucial.
Customer success is a shared responsibility between partners and the company.
Building a RevOps strategy requires buy-in from all teams.
Partnerships can enhance customer experience and retention.
Mistakes in partnerships require accountability and open communication.
The future of RevOps will increasingly focus on partnerships as a growth strategy.
Success in RevOps is about enabling both internal teams and external partners.
Chapters
00:00 Introduction to Zoe Zankowski
01:38 Debunking the Myth: RevOps is More Than Go-to-Market and Customer-Facing Teams
03:14 Breaking Down Silos: The Role of Collaboration in RevOps
05:02 Managing Partnerships in a RevOps Model
07:59 Resolving Relationship Breakdowns in RevOps: Communication, Accountability, and Empathy
20:30 The Importance of Partnerships in Marketing
25:51 The Challenges and Autonomy of Working in a Startup
26:07 What Keeps Zoe Up at Night in RevOps
31:13The Rise of Partnerships in B2B SaaS
35:33 The Future of Partnerships: A Partner-Led Growth Model
38:58 The Role of RevOps in Enabling Successful Partnerships
41:27 Building a Successful RevOps Framework: Top-Down Buy-In and a Culture of Partnership
Zoe Zankowski's LinkedIn
PandaDoc Website
Sajeel's LinkedIn
Computan Website
Creators and Guests
What is RevOps 500?
Welcome to RevOps 500 where we invite the world’s top marketers to answer the tough questions facing growing companies. Join us as we dive deep into the world of RevOps. We’ll be learning strategies and expertise from first-hand experiences.