Hard to Market

This episode, I’m joined by Dr. Mike Palanski from MPower2Lead to discuss why he prefers a coaching work structure to a traditional consulting framework, ways we can reduce time spent on business development and marketing, and the value of having your own coach.

Show Notes

Dr. Mike Palanski is a Professor at the Rochester Institute of Technology and is also the Founder and CEO of MPower2Lead.

Dr. Palanski is a practicing leadership coach and has been teaching leadership, as well as doing original, peer-reviewed scientific research about leadership, and coaching executives for over 15 years. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

  • Why Mike started the Me First Academy.
  • Different reasons people want to change their work life. 
  • Why a coaching work structure requires less marketing than a traditional consulting framework. 
  • How to reduce the amount of time spent on business development and marketing.
  • The value of having your own coach.
  • The benefits of writing your own book. 

Resources:

Connecting with Dr. Mike Palanski:

Connecting with the host:

Connect with our host, Brian Mattocks:

What is Hard to Market?

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.