Wear Who You Are

Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering:
  • Is it worth it?
  • Is it only for celebrities or fashion people?
  • Will someone really get my style—or just try to make me over?
In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you.

She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process.
Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed.

Resources: 
Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season
Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30
Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & more

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What is Wear Who You Are?

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.

In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests like designers, clients, and other professionals in and out of the fashion industry.

Whether you love fashion, fear fashion, or fall somewhere in between, it doesn't matter. This isn't about fashion; it's about exploring who you are and how to own your unique style identity. This podcast will help you cut through the noise and examine your personal style holistically so you can "wear who you are" every day.