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Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & David Heiser - Co-founders of Grassroots Demos. Grassroots Demos help brands boost sales and reach more customers by sampling their items in-stores. Shoppers get to taste items in a safe environment and give feedback, and brands get super valuable insights and support sell-through. Listen in as David and Bridget share about: - The critical components to a successful demo - How to hire and train the right brand ambassadors - Tips for navigating demo logistics like sample sourcing and supply chain - What demo performance data to track - The pros and cons of managing your own brand ambassador team versus using a vendor - How to hire a demo company vendor - Best practices for retailer communication about demos - How to incentivize brand ambassador performance - How merchandising fits into the picture - And more! And stay tuned at the end of the episode (56:12) for a mini interview with Delisa from Startup CPG Shelfie Award winner Funky Mello - my new favorite marshmallow creme with a wonderful story.
Show Notes
Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & David Heiser - Co-founders of Grassroots Demos. Grassroots Demos help brands boost sales and reach more customers by sampling their items in-stores. Shoppers get to taste items in a safe environment and give feedback, and brands get super valuable insights and support sell-through.
Listen in as David and Bridget share about:
- The critical components to a successful demo
- How to hire and train the right brand ambassadors
- Tips for navigating demo logistics like sample sourcing and supply chain
- What demo performance data to track
- The pros and cons of managing your own brand ambassador team versus using a vendor
- How to hire a demo company vendor
- Best practices for retailer communication about demos
- How to incentivize brand ambassador performance
- How merchandising fits into the picture
- And more!
And stay tuned at the end of the episode (56:12) for a mini interview with Delisa from Startup CPG Shelfie Award winner Funky Mello - my new favorite marshmallow creme with a wonderful story.
Episode Links:
Listen in as David and Bridget share about:
- The critical components to a successful demo
- How to hire and train the right brand ambassadors
- Tips for navigating demo logistics like sample sourcing and supply chain
- What demo performance data to track
- The pros and cons of managing your own brand ambassador team versus using a vendor
- How to hire a demo company vendor
- Best practices for retailer communication about demos
- How to incentivize brand ambassador performance
- How merchandising fits into the picture
- And more!
And stay tuned at the end of the episode (56:12) for a mini interview with Delisa from Startup CPG Shelfie Award winner Funky Mello - my new favorite marshmallow creme with a wonderful story.
Episode Links:
- Grassroots Demos website & IG @grassrootsdemos & LinkedIn
- Bridget’s LinkedIn
- David’s LinkedIn
- Co-Branded Demo Opportunity mentioned - information here & form here.
- Funky Mello Links:
- Funky Mello website & IG @funky_mello
- Delisa’s LinkedIn
Show Links:
- Join the Startup CPG Slack community (9K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
Creators and Guests
What is The Startup CPG Podcast?
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.