ManagementCast by IMD

In Episode 20 of ManagementCast, Cyril Bouquet discusses the future of his mega-dive approach and the

Show Notes

Whether in the boardroom or the classroom, business strategies will continue to emerge and evolve. As long as there are commercial opportunities to chase, there will be an incentive to improve.

Some ideas, though, aren't limited to commercial applications; and IMD Professor Cyril Bouquet says his mega dive approach is one of them. In the words of  the award-winning researcher, improvements in technology will only lead to greater returns on training:

"Creating the future requires diversity of thought, and the capacity to combine views to create something new and interesting to tackle complex problems in their lives," says Bouquet, "you can not only use technology, and use AI to recognize problems, but also to find solutions."

Over three interviews, IMD Professor Cyril Bouquet has explained how his mega-dive approach can generate conversations between disparate teams. In Episode 20 of ManagementCast, he discusses how the mega-dive approach itself will change, and the importance of investing in the future.

Cyril Bouquet is a researcher, consultant, and teacher at the IMD campus in Lausanne. He supports organizations on significant transition journeys as they seek to create change and deliver progress for society, and most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.


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Guest: Professor Cyril Bouquet
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower 

What is ManagementCast by IMD?

How will AI change management? What is customer-centricity? When should you climb down from the top of the business mountain?

In ManagementCast, IMD Podcast Producer JohnJo Devlin, finds the answers to these questions, and more, through interviews with the brightest minds in the business universe.

For 75 years IMD professors have transformed the worlds leading brands. In each episode, the faculty pass on the attitudes, ideas, and strategies that underpin successful companies; as well as some predictions about the future of management.