In my first NYC podcast on the go from the hip, Gansevoort Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to a career spent representing the biggest brands around like Pepsi and BMW. His career path shows the value of a unique personal brand through distinguishing yourself with a blur and blend positioning. Enjoy his story about how design plays an important part in his personal brand marketing. Enjoy his take on building your own personal narrative as well as the narrative of his clients. As we chat inspired by neighboring iconic fashion bands, Chelsea Market, and the new Starbucks "Reserva", join us for a fun road trip about the power of narrative for brands today. I check out Scott daily on @scott_kerr on Twitter and Scott Kerr on LInkedIN and I suggest you do the same if you are interested in what's breaking news for brands!
In my first NYC podcast on the go from the hip, Gansevoort Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to a career spent representing the biggest brands around like Pepsi and BMW. His career path shows the value of a unique personal brand through distinguishing yourself with a blur and blend positioning. Enjoy his story about how design plays an important part in his personal brand marketing. Enjoy his take on building your own personal narrative as well as the narrative of his clients. As we chat inspired by neighboring iconic fashion bands, Chelsea Market, and the new Starbucks "Reserva", join us for a fun road trip about the power of narrative for brands today. I check out Scott daily on @scott_kerr on Twitter and Scott Kerr on LInkedIN and I suggest you do the same if you are interested in what's breaking news for brands!
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.