Make Marketing Suck Less for Expertise-Driven Solo Businesses

Do you have to be on social media to market your business?  If you're becoming more and more disenchanted with social media, know this, you're not alone.  The number one question I'm asked these days, is there an alternative to marketing on social media?  My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before.  Whether it's creating Reels or the constant cycle of content creation, it seems never ending and the return investment is questionable.  It's gotten to the point it's making so many people wonder if social media is worth it.  And this is why I wanted to have Meg Casebolt on the show today to discuss this topic. She's noticed this trend too, and her podcast, the Social Slowdown discusses some alternatives. In this episode you'll hear: The op alternatives to social media marketing The impact of societal pressure and FOMO on social media usage How to balance automation and personalized outreach in marketing strategies The shift towards evergreen content creation and relationship building in marketing efforts  

Show Notes

Do you have to be on social media to market your business? 

If you're becoming more and more disenchanted with social media, know this, you're not alone. 

The number one question I'm asked these days, is there an alternative to marketing on social media? 

My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before. 

Whether it's creating Reels or the constant cycle of content creation, it seems never ending and the return investment is questionable.  It's gotten to the point it's making so many people wonder if social media is worth it. 

And this is why I wanted to have Meg Casebolt on the show today to discuss this topic. She's noticed this trend too, and her podcast, the Social Slowdown discusses some alternatives.

In this episode you'll hear:

  • The op alternatives to social media marketing

  • The impact of societal pressure and FOMO on social media usage

  • How to balance automation and personalized outreach in marketing strategies

  • The shift towards evergreen content creation and relationship building in marketing efforts

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)