Choice Hacking: The Marketing Psychology Podcast

Have you ever made a plan to go to the gym first thing in the morning? You had the best intentions the night before, but when the alarm clock went off at 5 am, you found a flimsy excuse to avoid your workout?

It’s not just an early morning gym habit that people have a hard time following through on. It might be saving for retirement or avoiding sugar.

Why is it so hard to do things that we know are good for us in the long run but are uncomfortable in the moment? It’s down to a behavioral science principle known as hyperbolic discounting.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener