1 00:00:01,120 --> 00:00:04,640 Oh, buddy. It's Saturday morning, 10am at Corbett street in 2 00:00:04,640 --> 00:00:08,160 downtown Tarentum. We're at the Poduty Live Podcast Theater. I have an 3 00:00:08,160 --> 00:00:11,960 incredible guest, one I will admit makes me spiral every time I 4 00:00:11,960 --> 00:00:15,440 see him on a webinar. I learned so many things. 5 00:00:15,600 --> 00:00:19,400 I learned so much about Knowledge Graph that I spend three days trying to 6 00:00:19,400 --> 00:00:23,120 figure out what he's talking about. It is so impressive to hear and share some 7 00:00:23,120 --> 00:00:26,880 of the knowledge that we're going to get today. Ladies and gentlemen, welcome Jason Barnard. 8 00:00:27,890 --> 00:00:31,010 Thank you so much. I'm delighted to be here. And 9 00:00:31,410 --> 00:00:35,170 that what you just said really resonates with me because I was talking to 10 00:00:35,170 --> 00:00:38,410 a friend the other day and I was saying I thought that I explained all 11 00:00:38,410 --> 00:00:41,330 this incredibly simply. And she said, oh, no, 12 00:00:42,690 --> 00:00:46,450 you explain it. You think it's simple, but everyone else is sitting 13 00:00:46,450 --> 00:00:49,410 there going, oh, right, okay, I've got to catch up. And you just confirmed it. 14 00:00:49,410 --> 00:00:53,130 Three days digging into that rabbit hole. I'm sorry. I love it. 15 00:00:53,130 --> 00:00:56,810 I mean, because you're showing me what's possible. I've been a marketing director for 16 00:00:56,810 --> 00:01:00,560 20 years and, you know, I'm. I know just enough to be dangerous. 17 00:01:00,560 --> 00:01:04,080 It's why I don't play with hand grenades. Right? I just, I know enough. 18 00:01:04,320 --> 00:01:07,720 And when you teach me things and I learn new things from you, I want 19 00:01:07,720 --> 00:01:10,240 to go like, what's he talking about? How do you do that? What's that mean? 20 00:01:10,400 --> 00:01:14,040 And I just, I just go down this wormhole trying to figure out. And the 21 00:01:14,040 --> 00:01:17,520 knowledge is incredible. And it's, it really opens your eyes to what a knowledge graph 22 00:01:17,520 --> 00:01:21,320 is. And I got some great quotes coming up. Okay, really quickly. 23 00:01:21,320 --> 00:01:25,040 A knowledge graph is a machine readable encyclopedia that engines 24 00:01:25,040 --> 00:01:28,440 like Google and Microsoft, Bing and ChatGPT and 25 00:01:28,440 --> 00:01:31,580 perplexity use to fact check. And if you imagine 26 00:01:31,580 --> 00:01:35,340 Wikipedia is basically a knowledge graph, but it's very small. It's only 27 00:01:35,340 --> 00:01:38,900 6 million articles. And Google's knowledge graph is 28 00:01:38,900 --> 00:01:42,060 54 billion. And that's over 10,000 times bigger. 29 00:01:42,380 --> 00:01:46,140 And that's a really important thing to remember, that Wikipedia is a 30 00:01:46,140 --> 00:01:49,740 tiny, tiny, tiny, tiny encyclopedia. Knowledge graph. Google 31 00:01:49,740 --> 00:01:52,780 10,000 times bigger. And even Kalicube, my company, 32 00:01:53,500 --> 00:01:57,090 25 billion data points, 73 million articles. 33 00:01:57,650 --> 00:02:00,050 We're more than 10 times bigger than Wikipedia. 34 00:02:01,570 --> 00:02:05,210 So make of that what you will. But I think the point 35 00:02:05,210 --> 00:02:09,010 is a knowledge graph is just a really big 36 00:02:09,570 --> 00:02:13,130 machine readable encyclopedia for fact checking. Yeah, 37 00:02:13,130 --> 00:02:16,970 yeah. This is what I'm talking about now. You opened up my mind to 38 00:02:16,970 --> 00:02:20,810 see more ways and it's just so great. So if you 39 00:02:20,810 --> 00:02:24,630 ever get a chance, obviously, look up Kalicube, visit the website. But 40 00:02:24,630 --> 00:02:27,630 more importantly, if you ever get a chance to sit in on a webinar where 41 00:02:27,630 --> 00:02:31,270 Jason speaking, sit in on that webinar and just see what's possible 42 00:02:31,350 --> 00:02:35,190 with what can be done. Thank 43 00:02:35,190 --> 00:02:38,870 you. I did one yesterday and they made me cut out 10 44 00:02:38,870 --> 00:02:42,710 slides. They said, there's just too much. People are going to get overwhelmed. And in 45 00:02:42,710 --> 00:02:46,550 the end, they were completely right. I took them out, put them at 46 00:02:46,550 --> 00:02:49,190 the end and said, if you want to read more, 10 slides at the end, 47 00:02:49,190 --> 00:02:52,930 download the slide deck, you're off to the races. And 48 00:02:52,930 --> 00:02:56,730 for me, I was just going. I didn't see the problem until somebody pointed it 49 00:02:56,730 --> 00:03:00,410 out to me. And I'm ashamed to say that idea that 50 00:03:00,410 --> 00:03:02,770 I'm making it simple is completely false. 51 00:03:04,130 --> 00:03:07,850 Well, this show is. This will be very simple. We keep it really simple here. 52 00:03:07,850 --> 00:03:11,690 We got six stories about live podcasting coming up. I usually prep 53 00:03:11,690 --> 00:03:14,770 my guests and tell them I'm going to ask them one question before the theme 54 00:03:14,770 --> 00:03:18,570 song. I didn't prep Jason, but let's see if he knows. Jason, do you 55 00:03:18,570 --> 00:03:22,290 know what time it is? Well, for me, it's 4 56 00:03:22,290 --> 00:03:25,290 o' clock in the afternoon in France. That's. That's perfect. 57 00:03:49,830 --> 00:03:52,230 News podcast about Podcast. 58 00:04:05,830 --> 00:04:08,870 About podcasting from the stage. 59 00:04:13,670 --> 00:04:17,010 We're on this side of the theme song with Jason Barnard of Kalicube and 60 00:04:17,320 --> 00:04:21,080 Jason. We had a great conversation before the show. We got 61 00:04:21,080 --> 00:04:24,840 a little bit, I call it witty banter before the theme song. 62 00:04:25,240 --> 00:04:29,000 And one of the things we were talking about with the knowledge graph, this 63 00:04:29,000 --> 00:04:32,720 was really interesting. You sent this to me about. I'm thinking about this for a 64 00:04:32,720 --> 00:04:36,360 podcasting use case and you said brands with live content 65 00:04:36,600 --> 00:04:40,400 see faster knowledge graph updates. Why is 66 00:04:40,400 --> 00:04:43,440 that something? But before that, I'd like to say I'd love to be sitting in 67 00:04:43,440 --> 00:04:47,120 that chair and I think you should get some kind of special effect that moves 68 00:04:47,120 --> 00:04:49,800 me there during the show. We'll fix it at post. 69 00:04:51,320 --> 00:04:55,000 Yeah, the live or consistent content is 70 00:04:55,000 --> 00:04:58,760 super important. The thing about the knowledge graph is, 71 00:04:59,080 --> 00:05:02,880 or Google in general, it's like a child. It's waiting for things, it's 72 00:05:02,880 --> 00:05:06,440 looking for things. And when it expects you to 73 00:05:06,440 --> 00:05:10,280 update, when it expects something new from you every week, it will come looking 74 00:05:10,280 --> 00:05:14,100 for it because it expects it. And I do that with 75 00:05:14,100 --> 00:05:17,700 my podcast every Tuesday. It's always on a Tuesday. And the 76 00:05:17,700 --> 00:05:21,540 knowledge graph, Google's knowledge graph, but also the search engine and indeed Gemini, 77 00:05:21,540 --> 00:05:25,380 the LLM comes looking for that content on 78 00:05:25,380 --> 00:05:29,140 the dot on The Tuesday, because it knows it's going to be that. So what 79 00:05:29,140 --> 00:05:32,980 you then get is a consistency of the 80 00:05:32,980 --> 00:05:36,540 engines. Google ChatGPT, Bing perplexity. 81 00:05:36,620 --> 00:05:40,380 Coming and collecting your information because they know there will be new information every, 82 00:05:40,460 --> 00:05:44,230 in my case, Tuesday. And then the 83 00:05:44,230 --> 00:05:48,030 consistency beats authenticity. I think what I mean by 84 00:05:48,030 --> 00:05:51,310 that is, as you say, anyone can be authentic. So be 85 00:05:51,310 --> 00:05:55,070 authentic. I wouldn't ever put anything negative about that. 86 00:05:55,550 --> 00:05:58,910 But whatever authenticity you have, keep it 87 00:05:58,910 --> 00:06:02,750 consistent because inconsistency confuses. Once again, 88 00:06:02,750 --> 00:06:06,350 Google ChatGPT Bing perplexity. They're all like children. 89 00:06:06,750 --> 00:06:10,410 They don't like inconsistency. And also when you say 90 00:06:10,410 --> 00:06:14,170 they're like children too, they're thirsty for knowledge. And the more knowledge you can 91 00:06:14,170 --> 00:06:17,930 provide them and feed them, the more they're going to learn about you. Yeah, and 92 00:06:17,930 --> 00:06:21,330 I've evolved that Google as a child thing. I've been saying that for seven or 93 00:06:21,330 --> 00:06:25,010 eight years now. Google's a child, it's thirsty for knowledge, it wants to 94 00:06:25,010 --> 00:06:28,370 learn. And it's a lovely analogy, but I just realized a few 95 00:06:28,610 --> 00:06:31,090 months ago that's not business. 96 00:06:32,370 --> 00:06:36,190 It's actually your untrained salesforce currently selling for the 97 00:06:36,190 --> 00:06:39,670 competition and you need to train it so it's selling for you. 98 00:06:40,230 --> 00:06:43,430 So basically what's happening is AI Google ChatGPT 99 00:06:44,710 --> 00:06:48,510 are talking to your audience 247 and they're currently 100 00:06:48,510 --> 00:06:52,150 selling for the competition. Just sit down and say, well, 101 00:06:52,390 --> 00:06:56,230 how am I going to train these AI sales force 102 00:06:56,790 --> 00:07:00,350 engines to work for me and to sell for me and not for the 103 00:07:00,350 --> 00:07:03,720 competition. One of the things I was looking through your history, you mentioned 104 00:07:03,720 --> 00:07:07,080 musician earlier before the show, you know, punk 105 00:07:07,080 --> 00:07:10,800 folk music, Right. And I grew up in the 80s and 90s. I 106 00:07:10,800 --> 00:07:14,360 grew up skateboarding, I grew up immersed in punk rock. And I 107 00:07:14,360 --> 00:07:18,120 noticed that as I've gotten older, the same people who are in the same types 108 00:07:18,120 --> 00:07:21,280 of cultural things that I was in are the people who are 109 00:07:21,760 --> 00:07:25,600 able to really expand their mind around different concepts. And do you 110 00:07:25,600 --> 00:07:28,920 think any of that, like independent, know, music production, the 111 00:07:29,160 --> 00:07:32,920 DIY mentality of, you know, producing your own music and punk 112 00:07:32,920 --> 00:07:36,720 folk, do you think any of that plays into really how you're able to 113 00:07:36,720 --> 00:07:39,720 see the Internet and view the world in this different way? 114 00:07:41,160 --> 00:07:44,840 Well, that's a philosophical question. Did I go into 115 00:07:44,840 --> 00:07:48,360 music because I see the world differently, or do I see the world 116 00:07:48,360 --> 00:07:49,800 differently because I went into music? 117 00:07:52,520 --> 00:07:56,320 And I would argue the former. I see the world differently and I 118 00:07:56,320 --> 00:08:00,090 think I've come to accept it. I actually did 119 00:08:00,170 --> 00:08:04,010 one of those super tests that you do of your personality 120 00:08:04,010 --> 00:08:07,730 and who you are. And the idea is to help me understand how to work 121 00:08:07,730 --> 00:08:11,450 better and am I actually very good at my job as a CEO? 122 00:08:11,450 --> 00:08:15,210 And the answer is not really, unfortunately. And 123 00:08:15,370 --> 00:08:19,210 it comes up with the different aspects. I can't remember quite what they were. 124 00:08:19,210 --> 00:08:22,780 And I thought, oh, I'm going to score about equal on all of them. And 125 00:08:22,780 --> 00:08:26,460 I actually scored the top mark on two of them and the bottom 126 00:08:26,460 --> 00:08:30,060 mark on all the other four. And I was thinking, but I can do all 127 00:08:30,060 --> 00:08:33,460 the other four, like strategist and implementer. 128 00:08:33,540 --> 00:08:37,060 And I can't remember what they all bringing people together, 129 00:08:38,259 --> 00:08:42,020 but I scored highest on innovative thought 130 00:08:43,300 --> 00:08:46,420 and polishing things. 131 00:08:47,060 --> 00:08:50,910 So making things perfect. And it's really contradictory because on 132 00:08:50,910 --> 00:08:54,190 one side I'm going off and saying I have this completely new idea, and on 133 00:08:54,190 --> 00:08:58,030 the other side I'm being a perfectionist about implementing it, which doesn't 134 00:08:58,030 --> 00:09:01,670 make sense. And for information, I don't know whether, oh, yeah, that was it. 135 00:09:02,150 --> 00:09:05,670 So I think that's who I am. And I've pretended to be 136 00:09:05,670 --> 00:09:09,310 somebody else in order to keep the company going. I've learned 137 00:09:09,310 --> 00:09:12,710 to do all these things like building things and 138 00:09:13,830 --> 00:09:17,440 thinking of strategies and worrying about money, but I'm not actually 139 00:09:17,440 --> 00:09:21,080 naturally very good at them. Well, I mean, being innovative 140 00:09:21,080 --> 00:09:24,280 and putting the polish on it from start to finish, 141 00:09:25,000 --> 00:09:28,680 that's as much of a DIY mindset as I can think about of 142 00:09:29,720 --> 00:09:33,320 from start to finish. I had the ideation to 143 00:09:33,480 --> 00:09:37,200 the creation that's kind of. I can 144 00:09:37,200 --> 00:09:40,040 come up with a lot of ideas, but I don't put the polish on them. 145 00:09:40,600 --> 00:09:44,270 So I understand how that aspect works. So it's just 146 00:09:44,270 --> 00:09:47,910 interesting to hear that perspective of how you approach business 147 00:09:48,310 --> 00:09:51,670 and how you scored on that. Yeah, no, no, I understand. But 148 00:09:51,910 --> 00:09:55,750 what was what I found really interesting about the analysis was that I come up 149 00:09:55,750 --> 00:09:59,430 with lots of ideas and they're a bit. 150 00:09:59,510 --> 00:10:02,430 Well, they're out of the box and they're going to change things in the industry. 151 00:10:02,430 --> 00:10:05,950 And that's what I've been doing. I'm really bad at 152 00:10:05,950 --> 00:10:09,670 strategizing and my team hate me because I keep changing the strategy because, oh, 153 00:10:09,670 --> 00:10:13,150 there's a new idea and off we go. And so that's really bad. So I 154 00:10:13,150 --> 00:10:16,670 now know I'm bad at that and I've got to stop. I'm not very good 155 00:10:16,670 --> 00:10:19,950 at building the thing, or I'm not. I don't enjoy building the thing, but I 156 00:10:19,950 --> 00:10:23,710 enjoy polishing it. So what I actually need to do, have the idea, give it 157 00:10:23,710 --> 00:10:27,350 to a team. They build it, they give it back to me and I finish 158 00:10:27,350 --> 00:10:31,029 it off. That's the plan as of the day before 159 00:10:31,029 --> 00:10:34,750 yesterday. Yeah, that's something that I've learned to rely 160 00:10:34,750 --> 00:10:38,590 on too is, you know, you have certain strengths and other people have the 161 00:10:38,590 --> 00:10:42,380 strengths that can fill in the gaps where, if, if I can come 162 00:10:42,380 --> 00:10:46,140 up with ideas but not always execute on them, I can find somebody that 163 00:10:46,140 --> 00:10:49,780 can do that part of it. And being kind of self aware 164 00:10:49,780 --> 00:10:53,580 enough, I'm going through a phase at my age of radical self 165 00:10:53,580 --> 00:10:57,260 clarity, trying to be incredibly honest with myself and it's 166 00:10:57,260 --> 00:11:00,940 really going well. It's been upsetting for me and for other people around 167 00:11:00,940 --> 00:11:04,180 me. But I think the, the result is 168 00:11:04,420 --> 00:11:08,040 very positive. I feel good about it. I haven't got any friends 169 00:11:08,040 --> 00:11:09,840 left, of course, but that's a different problem. 170 00:11:11,760 --> 00:11:15,400 Well, Jason Bedard Kalicube. All the links will be in the show 171 00:11:15,400 --> 00:11:19,120 notes. If that webinar you did yesterday was public, 172 00:11:19,600 --> 00:11:22,759 I will put a link to that as well if it's available for other people 173 00:11:22,759 --> 00:11:25,440 to view. Just to see some of the things we were talking about. 174 00:11:26,720 --> 00:11:30,520 So are you ready to get into our first story? Yeah, I am. 175 00:11:30,520 --> 00:11:33,560 I'm sorry, I was getting a bit carried away with myself. No, I love it. 176 00:11:33,560 --> 00:11:35,950 I love it. Thank you so much for sharing all that. I, I always get 177 00:11:35,950 --> 00:11:39,350 curious because every time I've brought up punk rock and 178 00:11:39,350 --> 00:11:42,830 skateboarding and that mentality, there's always this through line of 179 00:11:42,910 --> 00:11:46,550 creativity and viewing the world differently. And I 180 00:11:46,550 --> 00:11:50,390 always was just curious if that applied to you as well. Yeah, well, 181 00:11:50,390 --> 00:11:54,030 I think I went into punk folk music because I was adventurous 182 00:11:54,270 --> 00:11:58,030 and I thought I can a go and play in the street. 183 00:11:58,030 --> 00:12:01,030 And then once we decided we wanted to become rock stars and stop playing in 184 00:12:01,030 --> 00:12:04,640 the street. It's the idea I can create my own record company. 185 00:12:04,640 --> 00:12:08,040 Even though that's not something most people do at the time. It costs a fortune 186 00:12:08,040 --> 00:12:11,200 to go into a studio and that belief and that 187 00:12:11,440 --> 00:12:15,040 vision is what made it work. We were professional punk folk 188 00:12:15,040 --> 00:12:17,680 musicians for 10 years. Wow. Cool. 189 00:12:19,440 --> 00:12:21,920 Right, sorry, back with the show. Sorry, I've gone off track again. 190 00:12:23,360 --> 00:12:26,240 Oh, I love it. I love it. Thank you so much. Let's get into the 191 00:12:26,240 --> 00:12:30,080 first story. We're going live with a Puzzle Day International Puzzle Day 192 00:12:30,080 --> 00:12:33,620 was on, I think Thursday of this week. And this is an 193 00:12:33,620 --> 00:12:37,420 idea of a podcast who does puzzles and games and quizzes 194 00:12:37,820 --> 00:12:41,300 and they tied in their podcast with an event that was 195 00:12:41,300 --> 00:12:45,100 happening. So this is one strategy you can use for your podcast. Hello. 196 00:12:45,100 --> 00:12:48,620 Puzzlers celebrated US National Puzzle Day with a one off 197 00:12:48,620 --> 00:12:52,300 livestream interactive episode, bringing their fast, funny, 198 00:12:52,300 --> 00:12:55,940 brain teasing format to YouTube for a shared real time 199 00:12:55,940 --> 00:12:59,630 experience. Hosted by New York Times best selling author A.J. 200 00:12:59,630 --> 00:13:03,430 jacobs and Chief Puzzle Officer Greg Pliska, 201 00:13:03,430 --> 00:13:07,110 the show is designed specifically for a live audience with custom 202 00:13:07,110 --> 00:13:10,950 puzzles, comedy and participation baked into the format. 203 00:13:11,190 --> 00:13:14,630 Featuring guests from comedy escape rooms and puzzle culture, 204 00:13:14,790 --> 00:13:18,550 this event highlights how niche podcasts can create appointment 205 00:13:18,550 --> 00:13:22,350 based moments, deepen fan loyalty and extend their 206 00:13:22,350 --> 00:13:26,110 brand beyond the feedback without abandoning their core 207 00:13:26,110 --> 00:13:29,870 audience. And this is kind of something we were talking about earlier about 208 00:13:30,030 --> 00:13:33,750 being authentic, being consistent and being there in 209 00:13:33,750 --> 00:13:37,390 the moment. If people are talking about Puzzle Day and 210 00:13:37,390 --> 00:13:41,230 you're creating content about Puzzle Day, there's a way that you're probably going 211 00:13:41,230 --> 00:13:44,670 to get attached to and piggyback on some of that news cycle. 212 00:13:44,990 --> 00:13:48,630 Yeah, brilliant. I would add to that. The child wants 213 00:13:48,630 --> 00:13:52,110 consistency, but throw a bit of a surprise in there from time to time 214 00:13:52,860 --> 00:13:55,980 and you're going to make the child even happier. That's what they're doing is they're 215 00:13:55,980 --> 00:13:58,860 doing a special event that the child thinks, oh wow, this is exciting. 216 00:13:59,500 --> 00:14:02,700 So I would add that. Sorry, 217 00:14:03,180 --> 00:14:06,860 yeah, be spontaneous. And there's probably, no matter what your podcast 218 00:14:06,860 --> 00:14:10,580 is about, there are probably national days or ways to 219 00:14:10,580 --> 00:14:14,340 celebrate things in your industry and this podcast was able 220 00:14:14,340 --> 00:14:18,100 to capitalize that. Piggyback on it. And they did get a ton of press coverage 221 00:14:18,100 --> 00:14:21,820 out of this. They were on POD news, they were on Sounds Profitable. All these 222 00:14:21,820 --> 00:14:25,500 other news stories covered it. While I was waiting to do this Saturday Morning with 223 00:14:25,500 --> 00:14:29,340 Jason, I heard it on three other shows. So that's a great way to get 224 00:14:29,340 --> 00:14:33,100 additional media attention, additional backlinks to your podcast, to 225 00:14:33,100 --> 00:14:36,780 your show, to the livestream channel on YouTube and just 226 00:14:36,780 --> 00:14:40,500 tying into current events. Got hello 227 00:14:40,500 --> 00:14:44,260 puzzlers, all that extra coverage. Super. Yeah, I don't 228 00:14:44,260 --> 00:14:48,020 know if has the. We call it in France the Fete de la 229 00:14:48,020 --> 00:14:51,530 Musique, which is 21st June, longest day of the year. And 230 00:14:51,610 --> 00:14:55,410 any street musician or anyone, any musician is allowed to play in the 231 00:14:55,410 --> 00:14:58,730 street anywhere as loud as they like from 232 00:14:58,730 --> 00:15:02,450 10am till 11pm well, we know. Where we'll 233 00:15:02,450 --> 00:15:06,010 find you on February 21, no? Yeah, it's 234 00:15:06,010 --> 00:15:09,770 June 21, longest day of the year. And in France, it's something that started in 235 00:15:09,770 --> 00:15:13,610 the 1980s, late 1990s. It's now across Europe and I 236 00:15:13,610 --> 00:15:17,370 would love it if it went everywhere because it's really lovely. In the 237 00:15:17,370 --> 00:15:21,060 village I live in, you've literally got 50 groups 238 00:15:21,060 --> 00:15:24,900 playing in the street and trying to organize each other not to play 239 00:15:24,900 --> 00:15:28,540 over each other. It's super. That'd be amazing. I would definitely take a 240 00:15:28,540 --> 00:15:32,380 vacation day for that. Yep, let's keep it going. 241 00:15:32,380 --> 00:15:35,820 We'll go into the soap industry. Not 242 00:15:35,820 --> 00:15:39,620 soap, detergent, soap, as in TV 243 00:15:39,620 --> 00:15:43,340 shows, soap operas. Natalie Cassidy, best known for 244 00:15:43,340 --> 00:15:46,950 her decades long role as sonja Fowler on EastEnders, 245 00:15:47,260 --> 00:15:50,980 is taking her hit podcast Live with Nat on the Road with a 246 00:15:50,980 --> 00:15:54,540 live show at Colchester Art Center. With more than 247 00:15:54,540 --> 00:15:58,220 4.5 million listens and consistent top 40 rankings 248 00:15:58,220 --> 00:16:01,740 on Spotify, Cassidy's move into live podcasting 249 00:16:01,740 --> 00:16:05,340 highlights a growing trend. Establish public figures using 250 00:16:05,340 --> 00:16:08,700 live shows to deepen fan connection, turn 251 00:16:08,860 --> 00:16:12,460 conversations into experiences, and extend their personal 252 00:16:12,540 --> 00:16:15,500 brand beyond the screen and into the room. 253 00:16:16,650 --> 00:16:20,410 This is one of those. Here's somebody established as a celebrity who 254 00:16:20,410 --> 00:16:24,090 has national recognition. Maybe. I'm not sure if they're still on 255 00:16:24,090 --> 00:16:27,770 that soap opera or not, but they're extending their 256 00:16:27,770 --> 00:16:31,410 relevancy into the public by connecting directly with their 257 00:16:31,410 --> 00:16:35,130 fans through a podcast, through live shows. And 258 00:16:35,130 --> 00:16:38,450 this is a way to get out into the world and meet some fans face 259 00:16:38,450 --> 00:16:42,170 to face. Yeah. And you've got, strangely enough, a live 260 00:16:42,170 --> 00:16:45,450 studio that you're currently sitting in that people can use. 261 00:16:45,930 --> 00:16:49,770 So there's a nice crossover for you. And the other thing that I 262 00:16:49,770 --> 00:16:53,450 find really interesting there is at Kalicube, we spend 263 00:16:53,450 --> 00:16:56,850 our lives getting people to take those offline opportunities or those 264 00:16:56,850 --> 00:17:00,490 offline moments and put them online so that the algorithms can see 265 00:17:00,490 --> 00:17:03,890 them. And we're doing that for a client. Right now it's saying, you spoke at 266 00:17:03,890 --> 00:17:07,490 a conference, let's get that conference online. Talk about who you saw, who you met, 267 00:17:07,490 --> 00:17:10,650 what you did. Because otherwise Google ChatGPT 268 00:17:11,610 --> 00:17:15,020 can't see it. And it's a great way to build up credibility and 269 00:17:15,020 --> 00:17:18,820 authority. That's a great tip and something you probably don't even think about. 270 00:17:19,060 --> 00:17:22,500 Most people are worried about catching their flight, getting to the event, 271 00:17:23,220 --> 00:17:26,780 trying to perform their speech on stage in front of the 272 00:17:26,780 --> 00:17:30,500 audience, and then when they're done, they're done. They probably walk off. They 273 00:17:30,500 --> 00:17:34,260 maybe have some meetings afterwards and then they go back to their lives. But 274 00:17:34,260 --> 00:17:38,020 who knew what happened on that stage? It's if a tree falls 275 00:17:38,020 --> 00:17:40,460 in the woods and no one's there to hear it, did it actually make a 276 00:17:40,460 --> 00:17:44,210 sound? That concept applies to things you're doing in 277 00:17:44,210 --> 00:17:48,010 real life. If you don't log them online, there's 278 00:17:48,010 --> 00:17:50,090 no way Google's ever going to know that you did them. 279 00:17:52,570 --> 00:17:56,250 Let's keep it moving. We'll go to story number three. 280 00:17:56,730 --> 00:18:00,330 Bigger isn't better if you lose the noise. That matters. Now, 281 00:18:00,410 --> 00:18:04,010 I picked this one I think I'm still building on that punk rock 282 00:18:04,010 --> 00:18:07,800 mentality and that DIY mentality. I love the story. Podcasting 283 00:18:07,800 --> 00:18:11,360 is clearly entering its next era. Bigger platforms, 284 00:18:11,360 --> 00:18:14,880 video dominance, touring shows, even Netflix testing 285 00:18:14,880 --> 00:18:18,640 podcasts as part of its content strategy. But with that growth 286 00:18:18,800 --> 00:18:22,640 comes real risk, losing the trust, intimacy and authenticity 287 00:18:22,879 --> 00:18:26,520 that made podcasts work in the first place. As podcasts 288 00:18:26,520 --> 00:18:30,120 scale, creators and brands are being warned not to confuse 289 00:18:30,120 --> 00:18:33,550 reach with resonance and not to polish away the real 290 00:18:33,550 --> 00:18:37,350 conversation audiences actually show up for. The question now 291 00:18:37,350 --> 00:18:41,030 isn't whether podcasts can get bigger, but whether they can grow 292 00:18:41,430 --> 00:18:45,150 without losing their voice. And this is one of the things you 293 00:18:45,150 --> 00:18:48,230 always hear about people who are early to find a band, 294 00:18:48,710 --> 00:18:52,390 find new music. It was always special until they got too 295 00:18:52,390 --> 00:18:55,830 big. Then once it got too big, it kind of lost that intimacy, 296 00:18:56,230 --> 00:19:00,040 that special connection. And, and this article was kind of about that 297 00:19:00,040 --> 00:19:03,720 theory. If, if podcasting gets too large, does it just become 298 00:19:03,720 --> 00:19:07,120 television? Does it just become, you know, stadium events? 299 00:19:07,520 --> 00:19:11,360 Does it lose that connection with the audience? And it's a valid question 300 00:19:11,920 --> 00:19:14,159 to pose to podcasters and to the audience, 301 00:19:15,520 --> 00:19:18,720 but. Then don't we just move into a sphere where 302 00:19:18,720 --> 00:19:21,440 podcast, some podcasts are going to become like TV 303 00:19:22,640 --> 00:19:26,440 and other podcasts are going to stay for the medium sized audience 304 00:19:26,440 --> 00:19:30,040 and we're still going to have the niche podcast. Then the only problem, or the 305 00:19:30,040 --> 00:19:33,760 only question that I would be asking is the visibility and 306 00:19:33,760 --> 00:19:37,200 the, the, the capacity or the opportunities for a small 307 00:19:37,200 --> 00:19:40,999 podcast to get that audience is going to become more difficult. And we end 308 00:19:40,999 --> 00:19:44,400 up with that situation we had in the web when I started in 98, where 309 00:19:44,400 --> 00:19:47,280 you could, a small website could become huge 310 00:19:48,240 --> 00:19:52,000 because the opportunity was that were there and the openings were there. 311 00:19:52,320 --> 00:19:55,960 And then over the year, over the 2000s, the 312 00:19:55,960 --> 00:19:59,800 bigger companies started to manage to suppress if you 313 00:19:59,800 --> 00:20:03,440 like, or take the place of, or reduce the opportunities of the smaller 314 00:20:03,440 --> 00:20:07,120 websites. I think AI is a great opportunity again 315 00:20:07,120 --> 00:20:10,640 for the small players to get a place, get a foothold. If you get in 316 00:20:10,640 --> 00:20:14,360 early, you can get your place. And if you get your place early on, 317 00:20:14,360 --> 00:20:18,080 I believe that you will keep that place if you're smart. 318 00:20:19,590 --> 00:20:23,110 Yeah. It's not just utilizing AI in your day to day life. Like this theater 319 00:20:23,110 --> 00:20:26,790 is a one man show with the editing, the show notes, but 320 00:20:26,790 --> 00:20:30,150 also what you're talking about too. Jason is training the AI 321 00:20:30,550 --> 00:20:34,070 to recognize you as some of the answers it provides. 322 00:20:34,390 --> 00:20:37,990 So now you're kind of going full circle with doing the live events, 323 00:20:38,150 --> 00:20:41,750 but now AI is aware of you enough to say, okay, here's some live 324 00:20:41,750 --> 00:20:45,370 Events. Here's a live event theater in Tarentum in Pennsylvania. They do 325 00:20:45,370 --> 00:20:49,090 live podcasts. So a lot of times I ask friends in different 326 00:20:49,090 --> 00:20:52,810 parts of the world to ask questions about what is a podcast theater, just to 327 00:20:52,810 --> 00:20:56,450 make sure I'm still popping up and getting sighted. That's a very important 328 00:20:56,450 --> 00:21:00,050 thing that Jason's talking about. And your industry, your niche, 329 00:21:00,050 --> 00:21:03,850 your podcast needs to be part of those answers. You need to start thinking about, 330 00:21:04,890 --> 00:21:08,490 how do I get into that and how do I get served as the answer? 331 00:21:08,970 --> 00:21:12,660 Please, sir, you said answers. I 332 00:21:12,660 --> 00:21:16,300 would say conversation. You need to be part of the conversation 333 00:21:16,300 --> 00:21:19,700 between the user and the machine. So we're all talking to ChatGPT 334 00:21:20,020 --> 00:21:23,820 and Gemini and maybe even Google AI mode, if you're in one of the 335 00:21:23,820 --> 00:21:27,140 countries that have got it and we're having a conversation and we're 336 00:21:27,380 --> 00:21:30,740 asking these machines, for example, what can I do this 337 00:21:30,740 --> 00:21:34,380 weekend? And the machine, ChatGPT knows you and it 338 00:21:34,380 --> 00:21:37,980 knows what you like. So what it says to you is not the same as 339 00:21:37,980 --> 00:21:41,100 it's going to say to somebody else. And if it knows you love podcasts, if 340 00:21:41,100 --> 00:21:44,710 it knows that it's you like hanging out with podcasters, it will say, 341 00:21:44,710 --> 00:21:48,110 oh, there's a live podcast event in your town, go and see it. 342 00:21:48,830 --> 00:21:52,590 So being part of that conversation is hugely important because 343 00:21:52,590 --> 00:21:56,350 AI has the ability that Google never had to 344 00:21:56,350 --> 00:22:00,190 bring the right people to your door. One of the 345 00:22:00,190 --> 00:22:03,150 things we were talking about, about AI, and this is going to be. This is 346 00:22:03,150 --> 00:22:06,990 going to be a little bit of a tangent, but AI is going to 347 00:22:06,990 --> 00:22:10,830 start to incorporate ads within. Within their answers. 348 00:22:11,070 --> 00:22:14,750 And some of the early estimates, the cost per 349 00:22:14,750 --> 00:22:17,470 thousand could be like 60 to $80. 350 00:22:18,350 --> 00:22:22,070 And whereas you look at maybe Facebook or Google, you can get 351 00:22:22,070 --> 00:22:25,869 display ads. Your cost per thousand, five to twenty dollars in that range. 352 00:22:26,590 --> 00:22:30,110 What I found interesting is people complaining about getting 353 00:22:30,190 --> 00:22:33,230 served an answer a thousand times for $60. 354 00:22:34,270 --> 00:22:37,950 The relationship between the user and who's asking 355 00:22:37,950 --> 00:22:41,550 the questions in ChatGPT, they already have an interest 356 00:22:41,550 --> 00:22:45,350 in that answer from ChatGPT. They believe the answer they get 357 00:22:45,350 --> 00:22:49,030 is going to be a pretty relevant answer to themselves. They trust 358 00:22:49,030 --> 00:22:52,749 ChatGPT and to. To get a thousand impressions for 359 00:22:52,749 --> 00:22:56,510 $60, where the machine is telling the user this is one of 360 00:22:56,510 --> 00:23:00,230 the best choices. I think the $60cpm might 361 00:23:00,230 --> 00:23:03,950 be a steal at this point. Yeah, that's a really, a really, really good 362 00:23:03,950 --> 00:23:07,670 point that most people miss. And it's interesting to hear you say that. The 363 00:23:07,670 --> 00:23:11,290 IDE. These machines, we choose ChatGPT or 364 00:23:11,290 --> 00:23:15,050 Gemini or Claude because we trust them and they're our 365 00:23:15,050 --> 00:23:18,410 recommender, they're a recommendation engine. And 366 00:23:19,050 --> 00:23:21,930 the price of the ad within that context is 367 00:23:22,490 --> 00:23:26,290 definitely worth more than it is on search. Because on search you've got a 368 00:23:26,290 --> 00:23:30,130 choice of 10. In a conversation with an AI, it's going to give you 369 00:23:30,130 --> 00:23:33,850 a choice of one, maybe two, but really only one. 370 00:23:34,100 --> 00:23:37,780 And we call that the perfect click. Yeah. So I'm looking. I forgot to put 371 00:23:37,780 --> 00:23:41,140 up the slide for the last story, but on this page there's display ads. Right. 372 00:23:41,700 --> 00:23:45,380 They're just natively existing alongside this content. 373 00:23:47,060 --> 00:23:50,620 You're not as interested in those. But if I were to ask ChatGPT, you know, 374 00:23:50,620 --> 00:23:54,100 what should I do this weekend? Like Jason was saying, and it and one of 375 00:23:54,100 --> 00:23:57,740 the events, I sponsor one of the events and it cost me $60 to reach 376 00:23:57,740 --> 00:24:00,700 a thousand people in the Pittsburgh area, then 377 00:24:01,260 --> 00:24:04,820 what better way to spend $60 than to tell 1,000 378 00:24:04,820 --> 00:24:06,780 people I'm part of the events for today? 379 00:24:08,620 --> 00:24:12,100 Yep. So I was. I'm pretty excited about that. That's a little bit of a 380 00:24:12,100 --> 00:24:15,820 tangent. Let's keep it moving. We're moving right along. We're going 381 00:24:15,899 --> 00:24:19,700 to an Exchange podcast. This is 382 00:24:19,700 --> 00:24:23,380 at an ETF summit investing in podcasts on the main 383 00:24:23,380 --> 00:24:27,140 stage. The Exchange conference is elevating podcasting 384 00:24:27,140 --> 00:24:30,500 from side content to centerpiece by launching a 385 00:24:30,500 --> 00:24:34,180 dedicated podcast stage featuring some of the most respected voices 386 00:24:34,180 --> 00:24:37,900 in the EFT and financial advisory world. Instead 387 00:24:37,900 --> 00:24:41,580 of podcast reporting after the conference, Exchange is putting 388 00:24:41,580 --> 00:24:44,980 these shows front and center, live in the room, giving 389 00:24:44,980 --> 00:24:48,580 advisors direct access to real time insight, debate 390 00:24:48,580 --> 00:24:51,940 and expert thinking. It's a powerful signal that 391 00:24:51,940 --> 00:24:55,300 podcasts are no longer fringe media, but trusted 392 00:24:55,300 --> 00:24:58,980 authority platforms shaping how entire industries learn, 393 00:24:59,450 --> 00:25:03,210 connect and move forward. This is, here's 394 00:25:03,210 --> 00:25:06,770 an example of you have a podcast about doing 395 00:25:06,770 --> 00:25:10,450 trading ETFs and you somebody. 396 00:25:10,450 --> 00:25:14,130 There's somebody at my door that keep knocking. It keeps distracting. Here's a 397 00:25:14,130 --> 00:25:17,850 conference that's starting to realize that these podcasters have such a connection 398 00:25:17,850 --> 00:25:21,530 to the audience that they are going to put them on the main stage 399 00:25:21,530 --> 00:25:24,730 as part of the entertainment to entertain the audience. 400 00:25:26,040 --> 00:25:29,480 You can't, you can't build that kind of trust and authenticity. 401 00:25:30,120 --> 00:25:33,920 Rather than being part of the event where the event organizers and inviting you up 402 00:25:33,920 --> 00:25:37,560 on the main stage, they're going to showcase you 403 00:25:37,560 --> 00:25:41,160 to an audience, an audience full of people who love what you're 404 00:25:41,160 --> 00:25:44,680 talking about. Well, I was kind of almost ahead of the curve there 405 00:25:44,680 --> 00:25:48,160 because I started my podcast in 406 00:25:48,160 --> 00:25:51,790 2019 and what I did was 407 00:25:51,790 --> 00:25:55,630 contact conferences, digital marketing conferences around the world and 408 00:25:55,630 --> 00:25:58,670 said to them, can I have A press pass. I've got a podcast, 409 00:25:59,550 --> 00:26:02,150 and I got press passes for all of them. I had to pay my own 410 00:26:02,150 --> 00:26:05,870 travel and my own hotel, but I went to all these conferences and then just 411 00:26:05,870 --> 00:26:09,550 hung around. And when I heard a conversation between 412 00:26:09,550 --> 00:26:13,270 two people that I thought was interesting, I would ask one of the 413 00:26:13,270 --> 00:26:15,670 people, do you want to do a podcast episode? And we would just do it 414 00:26:15,670 --> 00:26:19,440 in the corridor. And that was how I 415 00:26:19,440 --> 00:26:22,560 started. I did five or six for each one. And I traveled around the world 416 00:26:22,560 --> 00:26:26,160 twice on that idea. And I 417 00:26:26,160 --> 00:26:28,680 learned so much about digital marketing. 418 00:26:29,640 --> 00:26:33,360 That's probably when I upskilled the most, is just by grabbing people when 419 00:26:33,360 --> 00:26:37,200 they were having an interesting conversation, saying, let's have that conversation on a 420 00:26:37,200 --> 00:26:40,360 podcast episode. And I asked them the questions that I found interesting, 421 00:26:40,760 --> 00:26:44,500 ended up with a great podcast episode, ended up with a lot of 422 00:26:44,500 --> 00:26:47,860 new knowledge for me, and got to travel the world. What could be nicer, 423 00:26:49,380 --> 00:26:53,060 tapping into what you were doing, getting a press pass, and 424 00:26:53,220 --> 00:26:56,780 really connecting with some of the experts in the industry. We hear that 425 00:26:56,780 --> 00:27:00,620 strategy all the time with podcasters. They get a media kit, they get a press 426 00:27:00,620 --> 00:27:04,140 pass, and they're able to attend these conferences, these amazing 427 00:27:04,140 --> 00:27:07,940 conferences with some of the thought leaders for free. They're 428 00:27:07,940 --> 00:27:11,670 able to get content from the event and share that as 429 00:27:11,670 --> 00:27:15,390 their podcast. And then they're also end up. They may 430 00:27:15,390 --> 00:27:18,870 not realize this, but they're also promoting that event for six months after 431 00:27:19,830 --> 00:27:22,550 really building that momentum towards next year's event. 432 00:27:23,750 --> 00:27:26,150 And by the way, if you want to go and answer the door, I'll keep 433 00:27:26,150 --> 00:27:29,510 everybody occupied and entertained while you go and see who it is. 434 00:27:30,550 --> 00:27:34,270 They're not leaving. They're still here. So hold on one second. Let's do 435 00:27:34,270 --> 00:27:37,920 a quick. A quick note about Kalicube. 436 00:27:38,080 --> 00:27:41,800 Yeah. Well, I'm going to keep everybody occupied with Kalicube 437 00:27:41,800 --> 00:27:45,160 and what we do and what I love. I mean, I think for me, the 438 00:27:45,160 --> 00:27:48,880 most important thing about Kalicube is I found a universal truth, which 439 00:27:48,880 --> 00:27:52,680 is how to educate the algorithms, how to train them, how 440 00:27:52,680 --> 00:27:56,480 to change the way they perceive you so that they will 441 00:27:56,480 --> 00:28:00,320 help you with your own promotion. So they become a great amplifier. They're the 442 00:28:00,560 --> 00:28:03,930 biggest influences in the world. And 443 00:28:04,330 --> 00:28:07,850 my belief is, because it's universal and because I think it's very important, we give 444 00:28:07,850 --> 00:28:11,650 it all away for free. So if you visit kalicube.comguide, you can 445 00:28:11,650 --> 00:28:14,370 download all of this stuff for free. And the reason I come on podcasts like 446 00:28:14,370 --> 00:28:18,050 this is because I want to share it and I want everybody to be able 447 00:28:18,050 --> 00:28:21,850 to take control for Me, it's an existential question. 448 00:28:22,970 --> 00:28:26,770 Do you control the brand narrative of yourself, your company, your podcast 449 00:28:26,770 --> 00:28:29,930 or your product in Google? ChatGPT, 450 00:28:30,090 --> 00:28:33,740 perplexity, copilot, all of these engines. 451 00:28:33,820 --> 00:28:37,540 And if you do, then a, you can feel very 452 00:28:37,540 --> 00:28:41,180 comfortable that as AI takes over more and more and it's getting quite scary, 453 00:28:41,260 --> 00:28:44,980 you don't have to be as scared because you know that they understand who 454 00:28:44,980 --> 00:28:48,660 you are, what you do, who you serve, and they will represent you the way 455 00:28:48,660 --> 00:28:52,300 that you want. And that is, for 456 00:28:52,300 --> 00:28:56,060 me, something that helps me to sleep at night. So I 457 00:28:56,060 --> 00:28:59,840 hope it was somebody interesting at the door. And I was just telling everybody 458 00:28:59,840 --> 00:29:03,640 that they can get the free content to control what Google and AI say 459 00:29:03,640 --> 00:29:07,480 about them by going to the website kalicube.com we're not selling anything 460 00:29:07,480 --> 00:29:11,320 here. It's all free. Yeah, I did see. You can do a report 461 00:29:11,480 --> 00:29:15,320 as yourself or as your company and get great insights. 462 00:29:15,640 --> 00:29:19,480 How's Google seeing you? It was really good. I was going through last night 463 00:29:19,640 --> 00:29:23,480 and I definitely want to get a report on myself. I 464 00:29:23,480 --> 00:29:27,220 don't have a knowledge graph from Google, but I, I do. Jeffrey Villa is pretty 465 00:29:27,220 --> 00:29:30,620 rare as far as the search, so I'm good at. I dominate the search 466 00:29:30,620 --> 00:29:33,780 engine, but I don't get like the right rail. I really want to see myself 467 00:29:33,780 --> 00:29:37,460 on the right rail. Yeah, it looks cool, doesn't it? But the 468 00:29:37,460 --> 00:29:41,260 other thing is you have those now in ChatGPT sometimes. 469 00:29:41,820 --> 00:29:45,660 So as you're using ChatGPT, you have something that looks like that Knowledge Panel. 470 00:29:45,660 --> 00:29:48,940 And the Knowledge Panel, for anybody who doesn't know, is just a factual 471 00:29:48,940 --> 00:29:52,510 representation of a person or a company with a description, some 472 00:29:52,510 --> 00:29:56,350 photos and information. For example, in my case, who I was married to, who 473 00:29:56,350 --> 00:30:00,110 my mother is, which schools I went to, what college degree I 474 00:30:00,110 --> 00:30:03,750 have. And it's a really rich representative representation 475 00:30:03,750 --> 00:30:07,510 of fact about you. Once again, as you were saying, people trust these 476 00:30:07,510 --> 00:30:11,110 machines. They use them because they trust them. And if ChatGPT 477 00:30:11,270 --> 00:30:14,950 says, I went to Liverpool John Moore's University, then I did. 478 00:30:15,670 --> 00:30:19,470 And if it gets it wrong, people are going to believe the wrong thing about 479 00:30:19,470 --> 00:30:21,190 me. And that's dangerous. 480 00:30:22,870 --> 00:30:26,590 Yeah, feeding that knowledge, like you said, it's a child who's 481 00:30:26,590 --> 00:30:30,270 hungry. And the more that you can provide it, like this event with the 482 00:30:30,270 --> 00:30:34,110 ETF Summit, if you were up on stage, that's something you need to 483 00:30:34,110 --> 00:30:37,750 put online and start to feed that knowledge 484 00:30:37,750 --> 00:30:41,310 graph, feed Google so that they know where you were, what you're doing, who you 485 00:30:41,310 --> 00:30:45,150 are, who's linking to you. Why are you an expert in the field. Then 486 00:30:45,150 --> 00:30:48,880 you start to get served up. As these answers, you become the results. You become 487 00:30:48,880 --> 00:30:52,480 the authority in your industry. Oh, I can make a point here. 488 00:30:52,640 --> 00:30:54,720 You're explaining this much better than I do. 489 00:30:56,240 --> 00:31:00,000 I don't think so. Oh, you are. But you're making it 490 00:31:00,000 --> 00:31:03,680 understandable. You've just taken what I said. Now everyone's going, now I get 491 00:31:03,680 --> 00:31:07,440 it. Well, if you want to keep it, we'll keep it on my level. 492 00:31:07,600 --> 00:31:10,640 And let's take it to pizza. I like pizza a lot. 493 00:31:12,160 --> 00:31:16,010 There's a good segue. Why pizza podcast? Why win Google 494 00:31:16,010 --> 00:31:19,490 and heart? So this is a good one. The Jersey Eats podcast, part of the 495 00:31:19,490 --> 00:31:22,890 USA TODAY Network, proves that live podcasting 496 00:31:22,970 --> 00:31:26,810 doesn't have to go big to go deep. In a recent episode, Host 497 00:31:26,970 --> 00:31:30,290 zeroed in on one simple topic. Where to find the best 498 00:31:30,290 --> 00:31:34,050 pizza in North Jersey. Blending reporting opinion 499 00:31:34,050 --> 00:31:37,130 and local passion into a tight, trust driven 500 00:31:37,130 --> 00:31:40,970 conversation. From classic Jersey slices to Detroit style 501 00:31:40,970 --> 00:31:44,160 and New Haven inspired pies, the show highlights how 502 00:31:44,160 --> 00:31:47,920 hyperlocal expertise and authentic voices can build 503 00:31:47,920 --> 00:31:51,440 loyal audiences strong credibility and long term 504 00:31:51,440 --> 00:31:55,240 relevance across podcast platforms and YouTube. If 505 00:31:55,240 --> 00:31:58,200 this isn't your playbook, Jason, 506 00:31:58,919 --> 00:32:02,640 I don't know what is. This is exactly what you've been talking about the 507 00:32:02,640 --> 00:32:06,440 whole time. Here is a this is a USA Today. It's a 508 00:32:06,440 --> 00:32:09,560 big paper conglomerate in the United States. 509 00:32:10,300 --> 00:32:13,500 Their local affiliate is covering a story 510 00:32:13,980 --> 00:32:16,860 about the best pizza slices in the world. 511 00:32:17,660 --> 00:32:21,060 Now if you don't think that that adds weight to those 512 00:32:21,060 --> 00:32:24,900 establishments, that this major newspaper establishment 513 00:32:24,900 --> 00:32:27,740 is giving credibility to these Jersey pizza slices, 514 00:32:29,260 --> 00:32:32,900 you're crazy. Right? This is the gold standard of getting 515 00:32:32,900 --> 00:32:36,220 recognized and getting acknowledged for the quality of your product. 516 00:32:36,960 --> 00:32:39,760 Yeah. And it's a brilliant point. And number one is 517 00:32:40,720 --> 00:32:44,480 hyperlocal is really important. I think often people try to aim too 518 00:32:44,480 --> 00:32:47,920 big that I want to. I want to be present across the US when in 519 00:32:47,920 --> 00:32:51,680 fact they just need to be present in North Jersey because people aren't going to 520 00:32:51,680 --> 00:32:54,640 go all the way across America to go to that particular pizza bar. 521 00:32:55,680 --> 00:32:59,280 And the other is missed opportunities. I've been working on 522 00:33:00,320 --> 00:33:02,240 some on my platform today 523 00:33:04,160 --> 00:33:07,560 it's a software platform that's basically got my brain in it. I'm putting my brain 524 00:33:07,560 --> 00:33:11,140 into software. And one of the 525 00:33:11,140 --> 00:33:14,300 points was, or one of the points I'm trying to 526 00:33:14,860 --> 00:33:17,860 make the most of is all of the things we've done in our lives that 527 00:33:17,860 --> 00:33:20,700 bring credibility and authority, but we forget about. 528 00:33:22,060 --> 00:33:24,820 And I made a list of all the things I've done that I thought brought 529 00:33:24,820 --> 00:33:28,500 credibility and I listed maybe 20 and then I Set my 530 00:33:28,500 --> 00:33:32,100 little program working, and it found another 20. Like, I 531 00:33:32,100 --> 00:33:35,420 worked with Wix. Wix was a client. Ahrefs have been a client. 532 00:33:35,420 --> 00:33:38,460 Semrush have been a client. Yoast have been a client. 533 00:33:39,520 --> 00:33:43,320 And I'd kind of forgotten all of them, and I wasn't making the 534 00:33:43,320 --> 00:33:46,120 most of them. And all I now have to do is talk about it like 535 00:33:46,120 --> 00:33:49,840 I just did and bring these pieces of information 536 00:33:49,920 --> 00:33:53,680 that I know about that aren't very obvious online, that I have proof for 537 00:33:53,680 --> 00:33:57,400 online and say, I worked with wix, they 538 00:33:57,400 --> 00:34:01,120 were a client of mine. Here's the proof, and I link out 539 00:34:01,120 --> 00:34:04,280 to where it says WIX was a client of Jason Barnard and Caricube. 540 00:34:05,870 --> 00:34:09,470 Yeah. Oh, sorry. I'm bringing that back to the story. It's whoever's been, 541 00:34:09,470 --> 00:34:13,150 whichever Peter Pal has been mentioned in that podcast, if you're watching this, 542 00:34:13,470 --> 00:34:15,870 make a meal of it. And the joke was intended. 543 00:34:17,390 --> 00:34:21,030 Yeah. If you're in this list, you need to put that content onto your pages, 544 00:34:21,030 --> 00:34:24,030 onto your social media. You need to also 545 00:34:24,590 --> 00:34:28,350 piggy. Like, our first story was piggybacking off of the National Puzzle 546 00:34:28,350 --> 00:34:32,179 Day. If you're the one of the 40 pizza shops, you better piggyback off the 547 00:34:32,179 --> 00:34:35,659 back of the story that mentioned you as one of the best slices in 548 00:34:35,659 --> 00:34:39,419 Jersey. And just by the way, from a European perspective, 549 00:34:40,139 --> 00:34:43,779 you just said 40 pizza shops in a small area of the 550 00:34:43,779 --> 00:34:47,499 US as though it's completely normal in Europe. 40 pizza shops 551 00:34:47,499 --> 00:34:50,459 in a small area is a completely weird idea. 552 00:34:51,739 --> 00:34:54,699 Well, you're going to 553 00:34:55,259 --> 00:34:58,699 me, there's 40 pizza shops in my town that I'm in. 554 00:34:59,080 --> 00:35:02,720 There's. There's 40,000 pizza shops probably across 555 00:35:02,720 --> 00:35:06,560 America. All right, okay. So you actually meant 556 00:35:06,560 --> 00:35:10,120 just the best. 40. I was thinking 40 is a huge number. 557 00:35:11,160 --> 00:35:15,000 Yeah. That's just isolating the best ones. There's, there's, There's 558 00:35:15,240 --> 00:35:18,880 a hundred times more than that. So can I understand from 559 00:35:18,880 --> 00:35:22,720 this that Americans like pizza? Oh, yeah. Have you seen Americans? 560 00:35:22,720 --> 00:35:25,080 We. We're carb heavy. Is it? 561 00:35:26,560 --> 00:35:30,360 Well, I'd be like, I know in Europe and England, like the 562 00:35:30,360 --> 00:35:33,920 Indian cuisine, the curry food, that is like your 563 00:35:33,920 --> 00:35:37,640 pizza shops. Yes. That would be the equivalent. If you said to 564 00:35:37,640 --> 00:35:41,399 me, 40 Indian restaurants, I would assume 565 00:35:41,399 --> 00:35:44,560 you meant the 40 best, because there are probably 40,000. 566 00:35:45,920 --> 00:35:49,560 And they better have it on their knowledge graph that they're one of the 567 00:35:49,560 --> 00:35:53,250 40 best. Well, this has been so much fun, and we're already 568 00:35:53,250 --> 00:35:56,570 at our last story, and I'm going to tie it back in with 569 00:35:56,570 --> 00:36:00,130 podcast movement here for the first time ever Podcast movement. 570 00:36:00,130 --> 00:36:03,770 Evolutions is officially embedded inside south by Southwest, 571 00:36:04,090 --> 00:36:07,730 signaling a major shift in how podcasting is viewed within 572 00:36:07,730 --> 00:36:10,650 the broader media ecosystem. Evolutions 573 00:36:10,890 --> 00:36:14,410 2026 will 574 00:36:14,570 --> 00:36:18,410 take over downtown Austin venue with live programming, recording 575 00:36:18,410 --> 00:36:21,960 studios, panels and performances, blurring the line 576 00:36:21,960 --> 00:36:25,520 between podcast conference, live media experience and 577 00:36:25,600 --> 00:36:29,400 cultural event. With support from platforms like YouTube and 578 00:36:29,400 --> 00:36:32,800 a lineup that includes creators, advertisers and media leaders, 579 00:36:33,120 --> 00:36:36,720 this move positions podcasting not as an adjacent format, 580 00:36:36,720 --> 00:36:40,320 but as a core player in entertainment, business 581 00:36:40,480 --> 00:36:43,960 and culture. This is the heart of 582 00:36:43,960 --> 00:36:47,270 podcasting. This is an event that's about podcasting 583 00:36:47,270 --> 00:36:51,110 featuring podcasters put on by podcasters, podcast of 584 00:36:51,350 --> 00:36:54,830 companies, sponsors who are supporting the audio 585 00:36:54,830 --> 00:36:58,150 mediums. And just as a random side note, 586 00:36:58,630 --> 00:37:02,230 I made a connection this past week with a gentleman named Paul 587 00:37:02,230 --> 00:37:05,430 Cranwell. He's out in. He's in Europe, 588 00:37:05,830 --> 00:37:09,150 England, I believe. And he introduced me to Brian 589 00:37:09,150 --> 00:37:12,310 Barletta. And today is Brian Barletta's birthday. He's the 590 00:37:12,740 --> 00:37:16,580 Sounds Profitable founder of Sounds Profitable and putting together 591 00:37:16,580 --> 00:37:20,340 podcast movement of south by Southwest. So happy birthday to Brian. And he gave 592 00:37:20,340 --> 00:37:23,300 me a full statement. We were talking about this 593 00:37:23,780 --> 00:37:26,340 independent media mentality. How do younger, 594 00:37:27,780 --> 00:37:31,620 smaller shows really benefit from a podcast media? And he gave me a full statement. 595 00:37:31,860 --> 00:37:35,540 I do have. I have a clip of it up here. His goal with the 596 00:37:35,540 --> 00:37:38,660 changes of bringing both Evolutions and South by Southwest together 597 00:37:39,490 --> 00:37:42,930 and their primary event in New York City is to evolve the industry. And when 598 00:37:42,930 --> 00:37:46,730 you read the statement that I'm gonna put in the show, notes, the event is 599 00:37:46,730 --> 00:37:49,170 free. The content after the event is free. 600 00:37:50,770 --> 00:37:54,610 This is an event that's bringing podcasters together to 601 00:37:54,929 --> 00:37:58,650 elevate the entire industry. So if you want to position yourself as 602 00:37:58,650 --> 00:38:02,330 a leader, as moving entire industry, an event like 603 00:38:02,330 --> 00:38:05,940 this, partnering with south by Southwest, which is one of the biggest, biggest 604 00:38:06,260 --> 00:38:09,300 events that happen in America early in the year, 605 00:38:09,780 --> 00:38:13,460 there's no better way to piggyback again. Here's that piggyback word again, 606 00:38:13,780 --> 00:38:17,540 on top of something. Than to place podcasting in the heart 607 00:38:17,540 --> 00:38:21,260 of south by Southwest. I agree wholeheartedly. I mean, 608 00:38:21,260 --> 00:38:25,060 getting out there and making yourself a thought leader by associating yourself 609 00:38:25,060 --> 00:38:28,780 with a huge organization is great. Question is always, how do you 610 00:38:28,780 --> 00:38:32,460 get that to happen? And I would argue it's by getting out 611 00:38:32,460 --> 00:38:36,220 there, pitching up and being there and being seen or actually the physical 612 00:38:36,220 --> 00:38:39,710 contact with people. And that's what happened for me with my 613 00:38:39,710 --> 00:38:43,390 podcast tour of the world is I met so many people and the difference 614 00:38:43,390 --> 00:38:47,190 between meeting them in person at an event and talking to them face to face 615 00:38:47,270 --> 00:38:49,990 and being online is Absolutely huge. 616 00:38:51,430 --> 00:38:54,310 And can I make another point which has got nothing to do with that. 617 00:38:56,150 --> 00:38:59,350 It's about my name. Because you said the word 618 00:38:59,350 --> 00:39:02,990 adjacent, and the word Jason jumps out of that. So every time 619 00:39:02,990 --> 00:39:06,440 anyone says the word adjacent, I go, ooh. But there's more. 620 00:39:07,160 --> 00:39:11,000 If you think about the calendar in English, July, August, 621 00:39:11,000 --> 00:39:13,320 September, October, November spells JASON. 622 00:39:15,240 --> 00:39:19,040 And in technical SEO, you add schema 623 00:39:19,040 --> 00:39:22,600 markup to websites, and the format is called JSON. 624 00:39:23,400 --> 00:39:25,800 So every time we talk about the technical aspect of 625 00:39:26,600 --> 00:39:30,360 SEO with that particular thing, everyone keeps saying JASON. I keep 626 00:39:30,360 --> 00:39:33,990 going, what? Yep, yep, yep. And the same thing with the Jason. 627 00:39:33,990 --> 00:39:36,910 So there you go. I was just thinking of that. It's completely random. Nothing to 628 00:39:36,910 --> 00:39:40,670 do with the last story, but I thought it was kind of funny. Well, imagine 629 00:39:40,670 --> 00:39:44,270 if you could start to control the conversation around July, August, 630 00:39:44,270 --> 00:39:47,789 September, October, November, and your name always popped up when people were 631 00:39:47,789 --> 00:39:51,590 searching for the months. I would 632 00:39:51,590 --> 00:39:54,630 become world famous for something completely pointless. 633 00:39:55,910 --> 00:39:59,510 Well, Jason, I appreciate your time so much today. This was 634 00:39:59,800 --> 00:40:03,520 exceeded all my expectations. I've had so much fun, I've learned so 635 00:40:03,520 --> 00:40:07,280 much, and I can't wait to even see the webinar you were talking about earlier 636 00:40:07,280 --> 00:40:11,120 in the show one last time. I know you got 637 00:40:11,120 --> 00:40:14,720 to give a little talk while I was getting the door. Talking about 638 00:40:14,720 --> 00:40:18,560 Kalicube. Anything else you want to leave the viewers with? Anything you 639 00:40:18,560 --> 00:40:22,040 want to really inspire people to get out there and do today? 640 00:40:23,560 --> 00:40:27,300 Yeah, I'd like to sing a song. A quick 641 00:40:27,300 --> 00:40:30,660 goodbye to and the show. Thank you, 642 00:40:30,660 --> 00:40:32,420 Pudduty. And the news. 643 00:40:35,060 --> 00:40:37,660 Well, that's better than my theme song. I don't even know if I want to 644 00:40:37,660 --> 00:40:40,900 play my theme song out of here. Oh, no. I was grooving to your theme 645 00:40:40,900 --> 00:40:44,620 song. Well, I forgot to tell you. I asked, hey, what time 646 00:40:44,620 --> 00:40:47,580 is it? And I don't tell people what to say. They can say whatever they 647 00:40:47,580 --> 00:40:50,740 want. So when you. When you told me the time, that's the best answer. I 648 00:40:50,740 --> 00:40:54,280 love when people tell me the time. It was the most 649 00:40:54,280 --> 00:40:57,880 obvious answer. It's such a surprising question. I thought you were 650 00:40:57,960 --> 00:41:00,920 saying, oh, it must be a different time over there in the front. Or I 651 00:41:00,920 --> 00:41:04,720 could have said, it's time for a cup of tea. It's time for a 652 00:41:04,720 --> 00:41:08,360 cup of tea. Thank you, Jason. Check out Kalicube. 653 00:41:08,360 --> 00:41:11,320 We're going back to that theme song. 654 00:41:12,440 --> 00:41:13,640 What time is it? 655 00:41:17,150 --> 00:41:20,790 What? What time is 656 00:41:20,790 --> 00:41:21,070 it? 657 00:41:34,910 --> 00:41:37,790 The only live news podcast about 658 00:41:38,110 --> 00:41:40,190 podcasting from the st. 659 00:41:42,350 --> 00:41:43,990 I'll do it. The news. 660 00:41:49,910 --> 00:41:52,790 The only live news podcast about 661 00:41:53,030 --> 00:41:55,430 podcasting from the stage.