The team sits down with Mal Cooper and gets into the details on successful marketing for self-published authors using Facebook ads. Mal's course on Facebook ads is well-known by the indie author community and she dispenses a lot of great advice with us in this episode.
More about Malorie Cooper
Facebook Ads & Marketing: https://storytellerlab.net
Mal's Books: https://aeon14.com
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00:00 Introduction and Personal Theories
00:28 Meet the Hosts and Special Guest
01:27 Vegas Adventures and Client Stories
03:08 Author Interactions and Personality Types
06:38 Tips from the Trenches: Writing and Marketing
13:19 Mal Cooper's Writing Journey and Productivity
19:02 The Importance of Facebook Ads for Authors
29:22 Investing in Your Book Business
29:55 Understanding Readthrough and Audience Targeting
31:48 Reordering Your Series for Better Conversions
33:06 Box Sets vs. Individual Books in Ads
35:54 Maximizing Your Book's Potential
43:47 Common Reasons Facebook Ads Fail
52:51 Effective Targeting Strategies for Facebook Ads
59:40 Exploring Target Audiences for Authors
59:42 Leveraging TV Shows and Video Games
01:00:25 Ancillary Interests and Niche Targeting
01:00:53 Challenges with Demographic Targeting
01:01:57 Effective Ad Strategies for Authors
01:03:15 Understanding Facebook Ad Mechanics
01:10:03 Optimizing Ad Spend and Conversion
01:11:17 The Power of Reader Magnets
01:18:15 Future Trends in Advertising
01:22:13 Mal's Journey and Writing Philosophy
01:28:18 Conclusion and Final Thoughts