Kasra Dash: If you are a surveying company wanting a consistent flow of leads, this conversation is for you. I explain that both myself and James Dooley have worked with surveying companies nationwide throughout the UK. We know which marketing strategies work and which ones surveyors should avoid.

James Dooley: Step one is building and improving your Google Business Profile. I always advise surveyors to reach out to previous clients to collect as many five star reviews as possible because strong reviews increase inbound leads. I also recommend uploading photos, posting regularly and building citations to strengthen local rankings.

Kasra Dash: Step two is creating dedicated SEO optimised service pages for each surveying service you offer. These pages help your website rank and also increase the likelihood of your Google Business Profile appearing for target keywords which results in more phone calls.

James Dooley: Another option is PPC lead generation on Google or Bing. PPC targets high intent bottom of funnel keywords that generate enquiries. Surveyors must work with a skilled PPC agency because click fraud and poor negative keyword filtering waste budget quickly.

Kasra Dash: You can also use Meta ads on Facebook and Instagram. Lead forms produce quick enquiries without taking users off the platform, although the quality can be lower unless you add qualifying questions. Conversion ads direct users to your website to complete the contact form which produces stronger intent.

James Dooley: Organic social media also works well for surveyors. Consistent posting on Facebook, Twitter, YouTube, Pinterest and Instagram increases brand visibility. Platforms like Reddit and Quora are strong because people constantly ask questions you can answer.

Kasra Dash: Organic social media is a volume game. Surveyors should stick to a consistent weekly or daily upload schedule. Algorithms on YouTube and Twitter reward consistent posting.

James Dooley: What are your thoughts on using AI agents such as N8N to automate social posting and repurposing content?

Kasra Dash: AI agents can help with video clipping and automated publishing across platforms. Surveyors should also focus on AI search. More people are using AI engines like ChatGPT, Gemini, Claude and Grok. If your brand is absent from these results, you will lose potential leads.

James Dooley: Surveyors can also generate leads by joining tradespeople platforms like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People. These platforms work well if KPIs like cost per lead, cost per acquisition and ROI are tracked properly. We have comparison videos on Checkatrade vs FatRank, Bark vs FatRank, Rated People vs FatRank and Builder Builder vs FatRank.

Kasra Dash: When choosing a lead generation company, surveyors must perform due diligence. Always check that the lead generation company has experience producing leads in your surveying niche. Surveyors should confirm whether leads are exclusive or shared because shared leads create a race to the bottom.

James Dooley: Our commission based model at FatRank is built to remove risk. Surveyors only pay a finder’s fee on converted jobs. There is nothing to pay per lead and nothing upfront. Payment only occurs after the surveying job is completed and paid for.

Kasra Dash: Inbound leads convert far higher than outbound. Inbound leads convert at around 16.1 percent while outbound leads convert around 1.4 percent.

James Dooley: Outbound requires huge volume and staff resources. Many surveyors forget about the hidden costs of outbound such as email systems and sales team time.

Kasra Dash: Real time leads also convert 63 percent higher if surveyors respond instantly. Responding within one minute dramatically increases enquiry conversion rates.

James Dooley: FatRank checks whether a surveying company can handle real time leads before partnering. Many businesses fail because they cannot respond fast enough, especially when staff are away.

Kasra Dash: We can generate leads for all types of surveying including topographical surveys, underground surveys and CCTV drain surveys. Surveyors should fill in the form at FatRank.com so we can see if they are the right fit and begin generating more surveying leads.