Work Less, Earn More

You’ve got your messaging down, now it’s time to get into the nitty-gritty.


Part three of The Easiest Business Plan Ever breaks down your marketing strategy.


This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.


This is where you’ll really start generating that to-do list of action items to get your business up and running.


Listen to the full episode to hear:


  • How overly wide demographics water down your message and hurt your sales
  • Questions to help you find the key psychographics your customers will have in common
  • Ways to estimate the size of your target market
  • How to build brand visibility
  • The two parts of your conversion strategy


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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!