Subscribe
Share
Share
Embed
Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps.
00:00 - Intro
01:40 - Concept Behind Dr. AI and App Feature Overview
05:37 - Designing the User Experience
08:42 - Inspiration and Primitives in App Design
11:10 - User Experience and Simplicity
16:05 - Gamification and User Engagement
17:26 - Shareability and Marketing Potential
20:07 - History Feature and User Retention
21:14 - Symptoms Quiz Design
23:58 - Incorporating Sources and References
24:39 - Chatbot Functionality
25:33 - Marketing Strategy and Influencer Outreach
28:34 - Prompting for AI Responses
33:15 - Go-to-Market Strategy Discussion
37:14 - Identifying Target Influencers
41:04 - Pricing Structure and Revenue Models
1) The Core App Features:
• Skin scan for diagnosis
• Symptoms quiz
• Medical chatbot
• History tracking
Key insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.
2) UX Design Strategy:
- Start with basic wireframes
• Copy "primitives" from successful apps
• Design for influencer marketing
• Put app name on key screens
• Make results instantly digestible
Pro tip: Design screens thinking about how influencers will showcase them in content.
3) Growth Strategy:
Target audience = concerned parents
Best channels:
• Mom influencers
• Family content creators
• Parenting communities
Look for creators with 250k+ views/video
Budget: $4-5k per 1M views
4)Monetization Structure:
Weekly pricing model works best:
• $4-7/week
• No free trial initially
• A/B test different prices
• Optimize for repeat users
Strategy: People will delete/resubscribe when needed
5) Technical Implementation:
- Use ChatGPT API with custom prompts
• Bypass medical disclaimers creatively
• Build clear diagnosis displays
• Include danger levels (1-5)
• Add sources for credibility
6) Marketing Angles:
- Target anxious parents
• Focus on peace of mind
• Show quick diagnosis stories
• Emphasize "should I see a doctor?" use case
• Leverage influencer storytelling
7) Key Success Factors:
• Heavy disclaimers
• Accurate diagnostics
• Simple UX
• Clear value prop
• Strong retention hooks
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ZACH ON SOCIAL
X/Twitter: https://x.com/zach_yadegari
00:00 - Intro
01:40 - Concept Behind Dr. AI and App Feature Overview
05:37 - Designing the User Experience
08:42 - Inspiration and Primitives in App Design
11:10 - User Experience and Simplicity
16:05 - Gamification and User Engagement
17:26 - Shareability and Marketing Potential
20:07 - History Feature and User Retention
21:14 - Symptoms Quiz Design
23:58 - Incorporating Sources and References
24:39 - Chatbot Functionality
25:33 - Marketing Strategy and Influencer Outreach
28:34 - Prompting for AI Responses
33:15 - Go-to-Market Strategy Discussion
37:14 - Identifying Target Influencers
41:04 - Pricing Structure and Revenue Models
1) The Core App Features:
• Skin scan for diagnosis
• Symptoms quiz
• Medical chatbot
• History tracking
Key insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.
2) UX Design Strategy:
- Start with basic wireframes
• Copy "primitives" from successful apps
• Design for influencer marketing
• Put app name on key screens
• Make results instantly digestible
Pro tip: Design screens thinking about how influencers will showcase them in content.
3) Growth Strategy:
Target audience = concerned parents
Best channels:
• Mom influencers
• Family content creators
• Parenting communities
Look for creators with 250k+ views/video
Budget: $4-5k per 1M views
4)Monetization Structure:
Weekly pricing model works best:
• $4-7/week
• No free trial initially
• A/B test different prices
• Optimize for repeat users
Strategy: People will delete/resubscribe when needed
5) Technical Implementation:
- Use ChatGPT API with custom prompts
• Bypass medical disclaimers creatively
• Build clear diagnosis displays
• Include danger levels (1-5)
• Add sources for credibility
6) Marketing Angles:
- Target anxious parents
• Focus on peace of mind
• Show quick diagnosis stories
• Emphasize "should I see a doctor?" use case
• Leverage influencer storytelling
7) Key Success Factors:
• Heavy disclaimers
• Accurate diagnostics
• Simple UX
• Clear value prop
• Strong retention hooks
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ZACH ON SOCIAL
X/Twitter: https://x.com/zach_yadegari
Creators & Guests
What is The Startup Ideas Podcast?
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas