How do you get sales teams to consistently hit their targets? The answer lies in training.
In this episode of Market Mastery, Marc Gonyea, co-founder of memoryBlue, shares his expertise on the importance of commitment and a specialized training program for pursuing a successful career in sales. We'll take a closer look at memoryBlue's intensive six-week onboarding process, which includes call reviews and continuous coaching to hone sales performance.
Marc also sheds some light on the broader challenges of recruiting and managing SDRs and the importance of fostering an in-office culture to support learning, productivity, and camaraderie. Tune in to find out how you can enhance your own recruitment processes and ensure the continuous development of your sales team.
In this episode, you’ll learn:
- The importance of recording and reviewing sales calls to improve performance.
- How memoryBlue's rigorous training program ramps up new SDRs effectively.
- Why being in an office environment can significantly boost team productivity and morale.
Jump into the conversation:
- 05:40 Everything you need to know about the outsourced sales development model.
- 14:27 What sets memoryBlue apart from the other guys when it comes to training and developing their SDRs?
- 19:27 Embracing the benefits of an in-office culture.
What is Market Mastery?
What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you.
Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market.
From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive.
For more from The Bridge Group, visit www.bridgegroupinc.com.