The EO Visionary Voices Podcast

In this conversation, Brent Peterson interviews Nafal Nogroho, who shares his extensive experience in sales and cold emailing. Nafal discusses the importance of having a solid infrastructure, building targeted lists, and crafting effective messages to engage prospects. He emphasizes the need for proper domain management to avoid being flagged as spam and offers practical advice for entrepreneurs looking to start their cold emailing journey. The conversation also touches on the use of AI in prospecting and the significance of building relationships through thoughtful communication.

takeaways
  • Cold emailing is a strategic approach, not just spam.
  • Building a targeted list is crucial for success.
  • Domain management is essential to avoid spam filters.
  • Crafting personalized messages increases engagement.
  • Using AI can enhance list building and prospecting.
  • Soft CTAs are more effective than hard asks.
  • Investing in the right tools simplifies the process.
  • Understanding your audience's pain points is key.
  • Thought-provoking questions can initiate conversations.
  • Building relationships is the ultimate goal of cold emailing.

Sound Bites

  • "Cold email is not just spam."
  • "Don't send from your main domain."
  • "Use AI to analyze your prospects."
Chapters

00:00
Introduction to Nafal Nogroho and His Journey
05:28
Understanding Cold Email Infrastructure
13:35
Crafting Effective Cold Emails
17:47
Strategies for Successful Cold Outreach

What is The EO Visionary Voices Podcast?

I'm Brent Peterson from the Minnesota chapter of Entrepreneurs' Organization, and I believe every entrepreneur's journey is a marathon worth sharing. EO Visionary Voices brings you raw, honest conversations with founders who understand that building a business isn't about the sprint—it's about strategic endurance.

Each episode, I sit down with EO members, startup founders, and seasoned Entrepreneurs who've learned that success comes from preparation, persistence, and the willingness to adjust mid-race. We dig into the pivots that changed everything, the mistakes that taught the most, and how these leaders use frameworks like EOS to turn complexity into clarity.

You'll hear stories about balancing growth with purpose, leveraging peer learning, and building companies that can go the distance. Because entrepreneurship isn't just about crossing the finish line—it's about how you run the race.

Whether you're starting mile one or approaching mile twenty-six, these conversations will give you the insights and inspiration to keep moving forward. After all, we're all in this ultramarathon together.

Welcome to EO Visionary Voices—where entrepreneurs share the strategies that matter most.