Phil runs WD Constructions in Melbourne. He started in 2018 with one week of work at a mate's house and a first child on the way. Six years on he has never spent a dollar on advertising. Every job has come through word of mouth.
He has also built a serious following on Instagram by showing what most operators keep off camera. The mistakes. The rectification. What sits behind the plasterboard.
Az asks him why he spoke up about prefab, and what the public is actually being sold when a home gets promised in a month. Phil walks through display home finishes and lands on one word. Disappointing.
The conversation turns to what the trade stopped teaching. Carpenters who have only hung doors and glued on skirting. Apprentices pushed through with modules missing. His trade school teacher's line that roofing is the difference between a carpenter and a handyman.
Phil finished his apprenticeship without ever seeing a purchase order. He argues quoting, invoicing and basic business skills belong in every trade qualification.
He also gives a straight read on Melbourne. Plenty of work about, a hard twelve to twenty four months ahead for anyone who rode the COVID wave, and renovation and extension work about to run hot as investors sell up and spend on their own home.
His answer to what makes a good builder is two words. Care factor. Treat it like your own, or don't take it on.
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Learn more about Phil and WD Constructions: https://wdconstructions.net/ | https://www.instagram.com/wdconstructions_/?hl=en