If you can distill retail down to a single principle, it’s “supply versus demand.” And pricing is a key way to influence this demand and, most of all, consumer perception of your brand.
But now more than ever, there are so many factors that are disrupting retailers’ pricing strategies, including new competitors, new channels and new economic issues, such as inflation. How can brands and retailers effectively balance them all and still make the best decisions for their business — and their customers?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.