WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.202 --> 00:00:18.827 How many times do you find yourself staring at a great photo on your laptop? 00:00:18.877 --> 00:00:22.852 Except there is a pesky unwanted detail, right in the middle of the photo. 00:00:23.110 --> 00:00:25.310 Maybe it's a telephone pole behind you. 00:00:25.435 --> 00:00:28.815 Maybe it's a box of Kleenex On a perfect shot of your desk. 00:00:29.320 --> 00:00:31.770 Well, cleaning up photos used to mean you had to fire up 00:00:31.795 --> 00:00:35.445 Photoshop, which is cha-ching expensive and also very hard to do. 00:00:35.854 --> 00:00:38.879 Thankfully you have several online options now on one of those that's 00:00:38.879 --> 00:00:40.854 really simple to use is called Cleanup. 00:00:41.529 --> 00:00:43.629 I'll put a link to their website in the show notes. 00:00:43.654 --> 00:00:47.562 Basically you go to the website, you upload your photo, You use a brush to 00:00:47.562 --> 00:00:51.762 delete the unwanted object in your picture and voila, it magically disappears. 00:00:52.087 --> 00:00:55.462 I'll include a link to a sample that I tried, so you can see how it works. 00:00:55.637 --> 00:00:58.512 If you want to specifically remove the background of a picture, you 00:00:58.512 --> 00:01:02.212 can try this free, hidden gym from Adobe, the makers of Photoshop. 00:01:02.237 --> 00:01:04.462 I'll put a link to that in the show notes as well. 00:01:04.770 --> 00:01:07.420 And another resource called Remove.bg. 00:01:07.670 --> 00:01:11.495 Those are three great options to get that photo looking exactly the way you want it. 00:01:11.912 --> 00:01:14.437 Win number two, something a client recently asked. 00:01:15.121 --> 00:01:17.746 Uh, client called for some help, generating more leads. 00:01:17.746 --> 00:01:20.596 Now business was going well, but they weren't satisfied and they knew 00:01:20.596 --> 00:01:22.171 things could grow exponentially. 00:01:22.696 --> 00:01:25.971 First we had to break down and separate the wants from the needs. 00:01:26.646 --> 00:01:28.021 My client started with this. 00:01:28.171 --> 00:01:29.096 I want more leads. 00:01:29.271 --> 00:01:32.196 I asked him, well, what would having more leads do for your business? 00:01:32.396 --> 00:01:36.146 I followed that with a series of, and what would that do for your business and 00:01:36.146 --> 00:01:37.621 what would that do for your business? 00:01:38.046 --> 00:01:39.046 Here's a quick bonus tip. 00:01:39.046 --> 00:01:42.346 Notice, I used a, what question versus why do you want more leads? 00:01:42.346 --> 00:01:43.746 Or why do you want this? 00:01:43.771 --> 00:01:47.246 Why questions can unnecessarily put someone on the defensive? 00:01:47.396 --> 00:01:50.946 So try a, what question in your coaching or consulting in these instances? 00:01:51.254 --> 00:01:52.054 Now, back to my client. 00:01:52.079 --> 00:01:56.254 As we dug deeper, I helped him see, well, I want more leads because I want more 00:01:56.254 --> 00:02:00.079 sales and I want more sales because I want more revenue and I want more revenue 00:02:00.079 --> 00:02:02.479 because ultimately I want more profit. 00:02:02.963 --> 00:02:05.488 Perhaps you share my client's gut instincts where, you know, 00:02:05.488 --> 00:02:07.838 you haven't tapped into the full potential of your business. 00:02:08.371 --> 00:02:11.371 If that's, you don't give into the temptation to just think 00:02:11.371 --> 00:02:15.046 you need more leads because like relationships, the faster you fall 00:02:15.046 --> 00:02:16.746 into that, the harder you land. 00:02:16.746 --> 00:02:19.646 Tune in next time and I'll share one of two great ways to scratch 00:02:19.646 --> 00:02:21.321 that itch when you want new leads. 00:02:21.646 --> 00:02:22.496 I'll give you a hint. 00:02:22.571 --> 00:02:24.671 It's called Revy R E V. 00:02:24.746 --> 00:02:25.071 I. 00:02:25.071 --> 00:02:28.096 Feel free to email me from the show notes and tell me what your challenges are 00:02:28.096 --> 00:02:29.646 when it comes to generating more leads. 00:02:30.063 --> 00:02:32.343 Win number three, something to think about. 00:02:32.759 --> 00:02:35.759 Here's a helpful question to gauge your own internal world. 00:02:36.293 --> 00:02:40.543 Is accumulating power the primary means I'm using to accomplish my business goals. 00:02:41.051 --> 00:02:44.351 Perhaps you're like me and you can sniff out a power grab pretty easily. 00:02:44.351 --> 00:02:47.451 And others, whether that's politics or showbiz, or maybe it's big 00:02:47.501 --> 00:02:49.276 corporate or it's a tech startup. 00:02:49.601 --> 00:02:52.701 But how about when you hold your personal brand business up to the mirror? 00:02:52.701 --> 00:02:53.151 Gulp. 00:02:53.684 --> 00:02:56.334 I don't know about you, but I'm in a constant dog fight with 00:02:56.359 --> 00:02:58.034 ignoring my own power grabs. 00:02:58.334 --> 00:03:01.609 It's easy to hide under the banner of, "Well I'm growing my personal brand 00:03:01.959 --> 00:03:03.159 and that's going to help others." 00:03:03.368 --> 00:03:05.493 But what if the primary way I'm getting there is by 00:03:05.493 --> 00:03:07.518 accumulating power over others. 00:03:07.518 --> 00:03:11.518 What strategies do you use to keep your own internal powerplays in check 00:03:11.893 --> 00:03:13.418 as you build and grow your business? 00:03:13.651 --> 00:03:15.401 Email me back with how you're doing this. 00:03:15.451 --> 00:03:17.076 I would love all the advice I could get. 00:03:17.493 --> 00:03:19.201 Win number four, something personal. 00:03:19.618 --> 00:03:20.368 Not long ago. 00:03:20.368 --> 00:03:21.893 I was a little under the weather. 00:03:21.918 --> 00:03:25.443 I don't know if it was the crud or maybe a tinge of the flu or COVID, 00:03:25.443 --> 00:03:28.193 or just a bad cold, but to add to it. 00:03:28.693 --> 00:03:32.393 It happened to land on a day when my older two kids were heading back to college. 00:03:32.776 --> 00:03:36.851 If you hang around me or my podcast for very long, you'll learn that my 00:03:36.851 --> 00:03:40.476 wife and I, we always get the blues when our kids head back because we 00:03:40.476 --> 00:03:42.126 really enjoy our kids and we love them. 00:03:42.326 --> 00:03:46.226 And so one thing I rely on when days like that come, I rely on my routine. 00:03:46.501 --> 00:03:50.693 And one of the most helpful parts of my current routine is that I finished 00:03:50.693 --> 00:03:52.468 my morning where I'm working on me. 00:03:52.468 --> 00:03:53.751 I finished that time with a poem. 00:03:53.801 --> 00:03:57.751 I'll share more about maybe what poem or resources later, if that's helpful. 00:03:57.876 --> 00:04:01.126 But for now I wanted to share the primary takeaway about finishing 00:04:01.126 --> 00:04:02.926 my morning time by reading a poem. 00:04:02.926 --> 00:04:05.801 The poet model is a way of experiencing and expressing both the 00:04:05.826 --> 00:04:08.076 sunshiny days and the stormy nights. 00:04:08.301 --> 00:04:09.801 And man, do I need to learn that? 00:04:10.059 --> 00:04:14.534 Not just to analyze the situation, not to just dissect it, not to avoid it or 00:04:14.534 --> 00:04:16.734 to rationalize it, but to experience it. 00:04:16.734 --> 00:04:19.884 And to all the poets out there, thanks for modeling a much different way 00:04:19.884 --> 00:04:23.459 through life than the one I'm usually surrounded by in our current culture. 00:04:23.459 --> 00:04:26.099 Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:26.435 --> 00:04:26.987 Good news. 00:04:27.011 --> 00:04:28.907 You don't have to scroll through the show notes to find 00:04:28.907 --> 00:04:29.987 the links to any of the apps. 00:04:30.011 --> 00:04:30.899 apps or other wins. 00:04:30.899 --> 00:04:31.931 mentioned in this episode. 00:04:32.387 --> 00:04:34.643 Instead, just hop on my email list and you can get these 00:04:34.643 --> 00:04:36.395 four wins right in your inbox. 00:04:36.755 --> 00:04:39.563 Just go to Robbyf.com/friday. 00:04:39.691 --> 00:04:43.099 That's R O B B Y F.com/friday. 00:04:43.099 --> 00:04:45.691 I'd also love your help getting this into the hands of more people. 00:04:45.787 --> 00:04:48.583 So go and leave a review on apple podcast and then share. 00:04:48.607 --> 00:04:50.047 Share this episode with somebody you love. 00:04:50.379 --> 00:04:51.075 Feel free to DM. 00:04:51.099 --> 00:04:54.051 On me on instagram and share which when was your favorite from this episode. 00:04:54.267 --> 00:04:56.643 Have a great weekend and go and build a life-giving brand.