WEBVTT NOTE This file was generated by Descript 00:00:00.030 --> 00:00:10.799 Joy Poliquin: We were trying to kind of see how can we develop content that's more evergreen, that folks can access from wherever they are when they're looking at, um, you know, what can I do with my degree and hoping to hear from other grads. 00:00:12.719 --> 00:00:18.129 Neil McPhedran: Welcome to Continuing Studies, a podcast for higher education podcasters to learn and get inspired. 00:00:18.219 --> 00:00:24.800 I'm Neil McPhedran, founder of Podium Podcast Company, an agency for higher education podcasts. 00:00:24.820 --> 00:00:29.439 Jennifer-Lee: And I'm Jennifer Lee, founder of J Pod Creations, podcasting is broadcasting. 00:00:29.439 --> 00:00:31.119 We want you to know you're not alone. 00:00:31.419 --> 00:00:36.370 In fact, there are many of you higher ed podcasters out there, and we can all learn from each other. 00:00:37.120 --> 00:00:37.840 Neil McPhedran: That's right, Jen. 00:00:37.900 --> 00:00:45.920 Before we jump into this episode, we want to encourage you to join the higher education podcaster community at higheredpods.com. 00:00:47.830 --> 00:00:51.340 Jennifer-Lee: So Neil, as we know, I talk a lot about UVic in this podcast. 00:00:52.065 --> 00:01:00.254 But we actually have somebody on from UVic today and they have a podcast, so I'm excited to explore that. 00:01:00.435 --> 00:01:01.375 Neil McPhedran: Yeah, this is great. 00:01:01.425 --> 00:01:07.484 So today we're chatting with Joy Poliquin from UVic, as you mentioned, your alma mater. 00:01:07.534 --> 00:01:12.445 And we're talking to her about the podcast called Work It. 00:01:12.900 --> 00:01:15.850 Which is for their co op program. 00:01:15.890 --> 00:01:36.664 And there's a bunch of learnings here, I think, for all of us, higher education podcasters about reaching a wider audience, as well as just using podcast content and evolving some of the existing, maybe more entrenched strategies that they would have been using previously. 00:01:36.705 --> 00:01:44.345 And how podcasting is replacing some of those strategies and really sort of how they're getting a lot out of their podcast. 00:01:44.395 --> 00:01:49.714 Jennifer-Lee: I think answering the ultimate question, can I get a job once I graduate? 00:01:49.874 --> 00:01:50.785 Neil McPhedran: That's a good question. 00:01:50.835 --> 00:01:52.045 Okay, let's get into it. 00:01:52.105 --> 00:02:02.365 Before we jump into our interview, a quick reminder to please keep listening once we wrap the conversation to catch my top line on chapters in our second segment of Podcasting 2.0. 00:02:03.450 --> 00:02:04.470 Welcome, Joy. 00:02:04.480 --> 00:02:08.000 It's great to have you here today on our Continuing Studies podcast. 00:02:08.000 --> 00:02:12.570 Could you just maybe start with just a quick little introduction and what your role is on Work It? 00:02:12.869 --> 00:02:13.579 Joy Poliquin: For sure. 00:02:13.659 --> 00:02:27.149 Yeah, my name is Joy Poliquin and I'm the Senior Communications person with the University of Victoria's Cooperative Education Program and Career Services Office, which is quite a mouthful, but basically I do their marketing and outreach and promotion for that unit. 00:02:27.205 --> 00:02:32.424 Neil McPhedran: And so today we're talking about Work It, a UVic career exploration podcast. 00:02:32.524 --> 00:02:35.984 So maybe just sort of tell us a little bit about the Work It podcast. 00:02:36.054 --> 00:02:36.825 Joy Poliquin: For sure. 00:02:36.874 --> 00:02:37.204 Yeah. 00:02:37.204 --> 00:02:40.364 So Work It, um, is in its second year now. 00:02:40.415 --> 00:02:53.629 Um, and as the name sort of suggests, it's about digging into, uh, the careers of some of our alumni and sort of figuring out what it takes and what path, different pathways might look like for, um, alumni from different program areas. 00:02:53.639 --> 00:03:02.999 So, um, it was started sort of after the pandemic and I produced the podcast and the two hosts are former co op students. 00:03:03.010 --> 00:03:12.735 So very sort of, uh, in keeping with the UVic sort of co op push, uh, former co op students are our hosts now work at the university in different capacities. 00:03:12.745 --> 00:03:24.955 So they bring that sort of element of being new grads, um, freshly out into the workforce, full of curiosity and are able to really engage with the new grads that we have on our, on our podcast. 00:03:25.404 --> 00:03:41.345 Jennifer-Lee: I love this because I am a UVic grad and I hold a degree there, and so it's interesting because, I don't want to date myself, but when I went there long time ago, I did a Bachelor of Fine Arts, and which is great. 00:03:41.364 --> 00:03:43.125 It has served me to this day. 00:03:43.125 --> 00:03:45.135 A lot of people would say, oh, why did you take that? 00:03:45.135 --> 00:03:52.964 But I said, honestly, I wouldn't have been able to go on to my broadcasting career, or be able to own a podcasting company without it. 00:03:53.255 --> 00:04:05.274 Do you find that a lot of the careers that were maybe traditional for when you and I went to school, Joy, are changing, and you guys are kind of shining the light on some newer areas through the podcast? 00:04:06.024 --> 00:04:06.655 Joy Poliquin: Absolutely. 00:04:06.655 --> 00:04:09.644 I'm actually also a Fine Arts grad from UVic, as they say. 00:04:09.940 --> 00:04:09.941 Neil McPhedran: Oh wow. 00:04:10.644 --> 00:04:11.214 Look at you two. 00:04:11.790 --> 00:04:12.340 Jennifer-Lee: There we go. 00:04:12.390 --> 00:04:12.980 Sorry Neil. 00:04:13.820 --> 00:04:15.676 This is why I like her. 00:04:17.016 --> 00:04:19.034 Neil McPhedran: You just take over the rest of this interview then Jen. 00:04:19.094 --> 00:04:19.454 Jennifer-Lee: It's okay. 00:04:19.459 --> 00:04:20.024 Sorry. 00:04:21.104 --> 00:04:22.344 You're important too Neil. 00:04:23.575 --> 00:04:31.085 Joy Poliquin: But I think it really, um, it sort of laid the groundwork for a lot of the skills that you can carry over into a whole bunch of different areas. 00:04:31.085 --> 00:04:40.525 And I think that's something that we're seeing, um, it right now as students are graduating and coming out to a very different workforce than what it looked like when we graduated. 00:04:40.875 --> 00:04:42.284 Things are much more fluid. 00:04:42.325 --> 00:04:47.445 People are moving around from sort of, career to career from organization to organization a lot more. 00:04:47.475 --> 00:04:57.705 And, um, so a lot of the folks that we're interviewing, they are coming maybe from studying something really specific, but they've actually taken that and taken it in a very different direction. 00:04:57.735 --> 00:05:04.575 Or, uh, they met someone during a co op work term and then that sort of inspired them to, to try something very different. 00:05:04.575 --> 00:05:14.080 So, um, a lot of flexibility we're seeing in our, our grads and, um, people really like, carving out really interesting little niches. 00:05:14.080 --> 00:05:15.950 So, um, yeah, absolutely. 00:05:15.950 --> 00:05:20.880 It's a, it's an interesting time to be graduating and, uh, coming out into the workforce. 00:05:20.959 --> 00:05:26.700 Jennifer-Lee: And remote work must be a big part of that too, because I remember when I left UVic, it was like, that's it. 00:05:26.700 --> 00:05:31.249 You usually left Victoria because there wasn't that much opportunity back then. 00:05:31.250 --> 00:05:34.539 And then you moved away and you went where you could get a job. 00:05:34.820 --> 00:05:40.390 But I just had a cousin, and he just actually graduated from UVic from the business department. 00:05:40.679 --> 00:05:45.150 And it was so different talking to him because he also did a co op. 00:05:45.449 --> 00:05:47.090 I don't know which one, but he did that. 00:05:47.140 --> 00:05:52.620 And he decided to stay in Victoria because he got a remote job in Alberta. 00:05:52.890 --> 00:05:59.789 So that must be crazy too, to see that a lot of people are staying and doing remote jobs which weren't available when you and I went to school. 00:05:59.790 --> 00:06:04.120 Joy Poliquin: Oh yeah, that's a whole, it opens up a whole new sort of world of opportunity, right? 00:06:04.120 --> 00:06:07.909 You're not restricted to being physically located where you might be working. 00:06:07.939 --> 00:06:12.210 And yeah, that makes it a lot more exciting and possible for people to stay in Victoria. 00:06:12.210 --> 00:06:16.210 I know a lot of our grads want to stay in Victoria and it hasn't always been possible. 00:06:16.219 --> 00:06:20.240 So yeah, that's certainly a trend that we're seeing for sure. 00:06:20.630 --> 00:06:22.440 Neil McPhedran: Bringing it back to the podcast then. 00:06:22.880 --> 00:06:24.640 Who, who is the audience? 00:06:24.640 --> 00:06:26.730 It's not just prospective students, right? 00:06:26.760 --> 00:06:29.979 It's, there's, there's a wider audience there for the podcast. 00:06:30.539 --> 00:06:31.249 Joy Poliquin: Absolutely. 00:06:31.249 --> 00:06:35.689 So we sort of have three main audiences that we're trying to gear it towards. 00:06:35.729 --> 00:06:37.919 One is prospective students. 00:06:37.919 --> 00:06:40.599 So these are students who may be considering coming to the university. 00:06:40.640 --> 00:06:43.169 I think this is common across most universities. 00:06:43.349 --> 00:06:50.365 When people are looking at where they might want to go, big thing that they're looking at is what I'm gonna, what am I going to be able to do when I graduate? 00:06:50.365 --> 00:06:51.455 Where will I be able to work? 00:06:51.474 --> 00:06:52.455 Will I be employable? 00:06:52.465 --> 00:06:55.515 Will I be able to make a living, especially in today's economy? 00:06:55.515 --> 00:07:08.724 So showcasing some of the ways that our grads have been really creative in carving out these interesting sort of career journeys, or even just listening to someone who's maybe started on one route and then pivoted and gone in a different direction. 00:07:08.844 --> 00:07:20.805 It gives sort of prospective students a bit of a sense of, oh, you know what, UVic could be a place where we could, I could kind of learn what I need to do and also find my way and there'll be room for growth and maybe adjustment. 00:07:20.875 --> 00:07:22.295 That's one big audience. 00:07:22.325 --> 00:07:24.935 A second one is prospective students parents. 00:07:24.955 --> 00:07:30.395 Also very, very keen to know what their, their kids are going to be, how they're going to be employable. 00:07:30.444 --> 00:07:31.875 Is everything going to be okay? 00:07:31.915 --> 00:07:33.215 That's a big audience for us as well. 00:07:33.215 --> 00:07:35.215 And then the third is alumni. 00:07:35.225 --> 00:07:45.715 So, um, it's a great way for us to showcase um, some alumni journeys and allow our alumni community to stay connected in a different way. 00:07:45.845 --> 00:07:51.935 And also really to showcase some of those new grads who maybe otherwise wouldn't have that connection back to UVic. 00:07:51.945 --> 00:07:57.075 So yeah, those, those are sort of the three pronged approach that we've, we've taken with Work It. 00:07:57.214 --> 00:08:03.175 Jennifer-Lee: I think this is great because usually the podcasts that Neil and I interview have been alumni focused. 00:08:03.245 --> 00:08:04.865 They've been on a mission. 00:08:05.005 --> 00:08:11.035 This one's different because we're actually talking about the work you do when you leave the institution. 00:08:11.045 --> 00:08:17.245 Which is great because we haven't really hit on a podcast about like helping you prepare yourself for actually getting a job. 00:08:17.245 --> 00:08:26.919 Because we go to university and college and obviously that's the fun and exciting part, but no one thinks that you graduate and you're like, oh no, I've got to get a job after this. 00:08:26.919 --> 00:08:27.059 So, 00:08:27.059 --> 00:08:28.609 Joy Poliquin: Now I've gotta figure out what I want to do. 00:08:28.799 --> 00:08:29.760 Oh my goodness. 00:08:30.170 --> 00:08:31.399 Yeah, for sure. 00:08:31.399 --> 00:08:37.399 And that's a second piece of our, so we sort of have two areas of focus in who we speak to on our podcast. 00:08:37.399 --> 00:08:39.400 So one is alumni. 00:08:39.420 --> 00:08:40.809 We have about eight episodes a season. 00:08:40.809 --> 00:08:43.340 So we usually interview four or five alumni. 00:08:43.695 --> 00:08:52.564 But then the other episodes, um, we connect with our career educator team who are the folks who are actually supporting current students as well as alum to develop their careers. 00:08:52.575 --> 00:08:58.905 So there we're, we're tackling sort of very topical issues like how do I avoid burnout? 00:08:58.935 --> 00:09:02.654 That's a, that's a sort of a common thing that people are encountering these days. 00:09:02.654 --> 00:09:04.365 How do I recognize those signs? 00:09:04.365 --> 00:09:06.995 How do I advocate for myself at work? 00:09:07.025 --> 00:09:13.755 Maybe, um, I have an accessibility need and I'm not sure, you know is, is my workplace a safe place to do that? 00:09:13.755 --> 00:09:14.775 To bring that forward? 00:09:14.775 --> 00:09:16.454 How can I ask the help I need? 00:09:16.454 --> 00:09:23.285 So things that, um, that's, that's in addition to like how to, you know, look for work and sort of the more basic stuff. 00:09:23.285 --> 00:09:35.655 But we're trying to provide, um, support that anyone at any stage in their career might be interested in and can listen kind of safely through a podcast if they're a little bit unsure about where to go for that, that support. 00:09:35.755 --> 00:09:40.925 Jennifer-Lee: I love that because I created my own map for my career and I would have loved to know more support. 00:09:41.395 --> 00:09:42.925 Joy Poliquin: Yeah, absolutely. 00:09:43.155 --> 00:09:48.455 Yeah it's a, it's a scary time when you're sort of emerging into the workforce. 00:09:48.465 --> 00:09:54.854 So it's nice to have different places that you can go that, you know, you can get information about those, those interesting questions. 00:09:55.185 --> 00:09:55.735 Neil McPhedran: I like that. 00:09:55.745 --> 00:09:59.245 So from a content perspective for the podcast, it's very two pronged then. 00:09:59.245 --> 00:10:08.055 So in some episodes, you're featuring alumni who have gone through the program and how they've benefited from it and where they've gone on to. 00:10:08.525 --> 00:10:14.315 And then you have other episodes where it's more practical, you're digging into a topic. 00:10:14.735 --> 00:10:17.535 Um, was that your strategy in the beginning? 00:10:17.545 --> 00:10:18.355 'Cause that's great. 00:10:18.355 --> 00:10:23.835 I like having that, that, that combo of, of content type for episodes. 00:10:23.865 --> 00:10:25.635 Was that part of your initial strategy? 00:10:26.065 --> 00:10:34.305 Joy Poliquin: It was, it was sort of two areas where we were trying to innovate, I guess, or come up with new ways to share that kind of information. 00:10:34.305 --> 00:10:43.905 So pre COVID, we used to have a lot of in person sort of panel sessions where we would invite alumni back and they could talk about working in specific industries. 00:10:44.215 --> 00:10:51.890 So like working in like, green technology, or working in the biomedical field and we would bring back alumni specifically to speak to that. 00:10:51.930 --> 00:10:54.950 But you know, that was an hour and a half session. 00:10:54.960 --> 00:10:58.180 Maybe we would, we would see it like a limited number of people could attend. 00:10:58.180 --> 00:11:03.629 And then, um, if you didn't have the time to go, you wouldn't be able to sort of learn from those alums. 00:11:03.639 --> 00:11:16.195 So that was one area we were trying to see how can we develop content that's more evergreen that folks can access wherever they are when they're looking at, um, you know, what can I do with my degree and, and hoping to hear from other grads. 00:11:16.584 --> 00:11:25.284 Um, and then the other one was those sort of more career development focused questions where, again, we'd be offering in person workshops or maybe virtual workshops. 00:11:25.314 --> 00:11:30.365 But students these days are super overwhelmed with everything that's going on in their lives. 00:11:30.365 --> 00:11:36.875 Super, super busy, you know, often working outside of school as well and, um, maybe can't come to a workshop. 00:11:36.875 --> 00:11:40.365 So how can we offer that content in a way that they can digest it at their own pace? 00:11:40.780 --> 00:11:45.550 At home maybe, or on a commute, and we can reach more people and support them in a different way. 00:11:45.550 --> 00:11:56.910 So that's sort of the, that's where the, the two-pronged approach kind of came from is, these are two areas that we're seeing that there's interest, but maybe we can't deliver it as, as well as we'd like. 00:11:56.940 --> 00:12:02.160 So how can we, how can we sort of pivot to be able to deliver it in a way that's more accessible. 00:12:02.220 --> 00:12:05.300 Jennifer-Lee: And the fact that you've opened up a wider pool of alums. 00:12:05.300 --> 00:12:09.290 Because we're all around the world, so we might not be able to come back to UVic. 00:12:09.300 --> 00:12:12.979 So now you're able to talk to many different people in many different sectors. 00:12:13.060 --> 00:12:13.739 Joy Poliquin: Absolutely. 00:12:13.739 --> 00:12:17.450 That's definitely something that we were finding when we were bringing people back to campus. 00:12:17.500 --> 00:12:26.210 It's only people who are working locally, maybe in Vancouver if they want to make the journey, but this way we can reach people from, yeah, who are working and UVic grads are working all over the world. 00:12:26.210 --> 00:12:31.150 So definitely broadens that perspective and that, um, the different types of experiences. 00:12:31.490 --> 00:12:36.155 Neil McPhedran: Are you still doing the events then too, or have you kind of pivoted away from doing some of those events? 00:12:36.155 --> 00:12:38.505 Are you doing, are you doing less or? 00:12:38.665 --> 00:12:38.725 Joy Poliquin: Yeah. 00:12:38.775 --> 00:12:41.844 We are doing less of those sort of panel type events. 00:12:41.845 --> 00:12:47.655 We had some changes to our personnel or our team, so we don't have a dedicated events person anymore. 00:12:47.684 --> 00:12:54.715 But this allows us to still offer the same content, but without all of the sort of the work that goes into planning an in person event. 00:12:54.715 --> 00:12:56.015 There's a lot of logistical pieces. 00:12:56.190 --> 00:13:00.670 Neil McPhedran: So, Joy, I imagine, uh, events are a heavy lift. 00:13:00.700 --> 00:13:05.560 There's a lot of, um, personal, you know, like, team effort that goes into it. 00:13:05.880 --> 00:13:11.310 Probably cost, and then you're trying to get people to campus, and then, then what do you do with the content? 00:13:11.320 --> 00:13:12.750 What do you do, videotape it? 00:13:12.750 --> 00:13:14.760 Like, where does it, where does it live? 00:13:15.145 --> 00:13:16.345 Versus a podcast. 00:13:16.444 --> 00:13:18.895 Not that a podcast is easy, we all know that. 00:13:19.245 --> 00:13:27.555 But feels like there's an advantage to replacing some of that content and some of that effort with podcasts that are more evergreen. 00:13:27.785 --> 00:13:28.524 Joy Poliquin: A hundred percent. 00:13:28.524 --> 00:13:33.644 I think especially if you have a small team, the amount of work that goes into running an event. 00:13:33.704 --> 00:13:44.774 There's the booking of the space, there's the coordination of all those panelists, there's the last minute switch outs when someone can't come, and then there's the promotional side of trying to get other people to actually come physically to the space. 00:13:44.955 --> 00:13:52.875 And we do a really like, the amount of promotion we do is quite extensive, but then there's no guarantee that you're going to have, you know, even if a hundred people register. 00:13:52.875 --> 00:13:54.505 You might see twenty people at the event. 00:13:54.514 --> 00:13:55.985 Like there's a huge attrition rates. 00:13:56.264 --> 00:13:58.505 And then once that event happens, that's it. 00:13:58.514 --> 00:14:02.315 So we've tried to record in the past, but it's very static. 00:14:02.324 --> 00:14:07.595 You know, imagine a shot of just like six people sitting at the table, not in a very well lit room. 00:14:07.985 --> 00:14:11.985 It's not exactly dynamic and people don't really tend to, to go back and watch that. 00:14:11.985 --> 00:14:21.135 So what a podcast allows you to do is, you can capture a deeper dive into someone's personal journey where it's not just a panelist sort of interview. 00:14:21.135 --> 00:14:24.534 Not that there's anything wrong with panelists interview, they can be really interesting. 00:14:24.535 --> 00:14:27.604 But you get deeper into someone's personal journey. 00:14:27.604 --> 00:14:31.575 You you get that more personable conversation which is much more engaging. 00:14:31.584 --> 00:14:36.944 And then we do an initial promotion when, when those episodes initially launch, which gets usually really good uptake. 00:14:36.944 --> 00:14:38.999 But then we can also push the podcast at different times throughout the year to align with different campaigns. 00:14:38.999 --> 00:14:46.189 So maybe it's a student recruitment campaign, or maybe it's a now's the time to apply to co op and here's someone who did co op. 00:14:46.189 --> 00:14:54.394 You can also take sound bites from those interviews and use them in different ways. 00:14:54.394 --> 00:14:59.985 So there's, there's a much more diverse strategy that you can apply. 00:15:00.035 --> 00:15:04.395 And then you can see the engagement in those episodes and track that really easily. 00:15:04.395 --> 00:15:07.115 It's a little bit harder to track in person events as well. 00:15:07.115 --> 00:15:21.570 Maybe you get them just fill out a survey, but it's not the same as seeing like how many people actually listened and then, um, being able to track maybe that, that led to, you know, someone coming in to talk with a career educator or, um, someone signing up for the co op program, for example. 00:15:21.590 --> 00:15:23.900 So, yeah, that's been a really neat way. 00:15:23.990 --> 00:15:29.110 And the only sort of tool that we've had like that short of videos where you can promote them in different ways. 00:15:29.129 --> 00:15:33.310 But, yeah, it's been a really fun process to kind of learn how to, how to use them. 00:15:33.480 --> 00:15:37.350 Jennifer-Lee: You are using your podcast to its fullest, which I think it's great. 00:15:37.370 --> 00:15:43.310 Because a lot of the times people use podcasts as a side piece when it should be implemented to your full strategy. 00:15:43.349 --> 00:15:45.699 Because like you said, you can use it for different parts. 00:15:45.699 --> 00:15:47.830 Just because it's a podcast doesn't mean you can't use it. 00:15:47.840 --> 00:15:50.080 And it's like you can use it in your e newsletter. 00:15:50.080 --> 00:15:54.015 You can use it and everything, and it's like keeping everyone connected. 00:15:54.135 --> 00:16:07.515 Let's talk about the host for a second because I'm actually shocked, since you have a Bachelor of Fine Arts, that you're not the host, you actually have two other hosts, Katie and Emma and they're former grads as well and co op grads. 00:16:07.515 --> 00:16:11.745 Can you tell us a little bit about them and how did they end up getting the job? 00:16:11.745 --> 00:16:14.645 Did you hold like a cutthroat competition? 00:16:16.065 --> 00:16:16.705 Joy Poliquin: That's a great question. 00:16:17.095 --> 00:16:18.375 Neil McPhedran: No one is cutthroat in Victoria. 00:16:18.895 --> 00:16:19.295 Come on. 00:16:21.135 --> 00:16:22.044 Jennifer-Lee: It's too nice there. 00:16:22.045 --> 00:16:23.135 We're all so relaxed. 00:16:23.235 --> 00:16:23.885 Joy Poliquin: Yeah, yeah, yeah. 00:16:24.545 --> 00:16:30.554 Well, Katie and Emma actually both worked as co op students to support like our team at different points. 00:16:30.710 --> 00:16:33.040 So that's sort of how we, we got to know both of them. 00:16:33.040 --> 00:16:34.720 They're both recent grads. 00:16:34.760 --> 00:16:38.480 Um, Katie's a humanities grad, uh, so was Emma actually. 00:16:38.520 --> 00:16:42.970 And they were both really keen podcast listeners. 00:16:42.980 --> 00:16:49.379 So as we were developing this idea, they really knew the vernacular, knew sort of the, the process. 00:16:49.765 --> 00:16:55.545 They'd never actually hosted a podcast before, but they had a really good sense of, like, what they sound like. 00:16:55.545 --> 00:16:57.785 So, much more than I did. 00:16:57.845 --> 00:17:02.895 So I really, like, wanted to rely on folks who brought that experience. 00:17:02.925 --> 00:17:12.294 And Emma also comes from a background, um, she's also a musician, so she had experience with, sort of recording software and editing and all that piece. 00:17:12.355 --> 00:17:19.845 And then Katie is just like a very proficient podcast listener, um, and brings a really amazing element to, to our hosting. 00:17:19.895 --> 00:17:27.560 Um, that's sort of how that, that came about, is we, in our team especially, I work with a lot of former co op students, we always sort of keep in touch. 00:17:27.560 --> 00:17:30.159 So, um, we were able to bring both of them back. 00:17:30.230 --> 00:17:30.860 Neil McPhedran: That's great. 00:17:30.950 --> 00:17:40.090 It just feels like such a great idea to tap into your existing alumni of co op students going through and, and who are eager to as well. 00:17:40.359 --> 00:17:57.800 Now, when we chatted, you also mentioned that you initially, when you were planning and sort of working through the logistics of getting up, getting the podcast up and going, you also tapped into another one of your alumni who actually does podcasting as their day job. 00:17:57.870 --> 00:17:59.360 Did I remember that correctly? 00:17:59.430 --> 00:17:59.960 Joy Poliquin: That's right. 00:17:59.960 --> 00:18:05.060 So another one of our former co op students who'd worked in our office support communications and events. 00:18:05.150 --> 00:18:10.029 This was pre COVID and had been really keen at that point was suggesting, like maybe we could do a podcast. 00:18:10.049 --> 00:18:12.640 But we just were not in the right space then. 00:18:12.800 --> 00:18:23.144 We were, it seemed very like much more challenging and it seemed like we had no, um, previous experience, and that was a four month work term, which just didn't really seem like we could lift it off the ground. 00:18:23.584 --> 00:18:31.174 But since that person graduated, they actually went on to launch their own podcast where they were interviewing women in business. 00:18:31.195 --> 00:18:40.040 And have now created their own consulting business that supports people to create podcasts, and they'll also host if need be. 00:18:40.040 --> 00:18:44.050 And so we turned to them to ask about, you know, what technology do we need? 00:18:44.050 --> 00:18:46.489 And like, what things should we be considering? 00:18:46.489 --> 00:18:49.850 And how do you actually, uh, distribute this and promote this? 00:18:49.850 --> 00:18:53.179 And so that was another great sort of UVic connection. 00:18:53.480 --> 00:18:56.270 Going through this for the first time, we didn't have that expertise at all. 00:18:56.270 --> 00:19:04.625 And so, um, being able to pull from folks who had previously worked with us was really, really awesome and great to reconnect with those students as well. 00:19:04.765 --> 00:19:06.635 Jennifer-Lee: And I thought I was the only grad that did that. 00:19:12.254 --> 00:19:17.664 It goes to show what comes out of UVic and that there's different careers coming all the time. 00:19:17.664 --> 00:19:21.105 And now you have two UVic podcast consultants. 00:19:21.534 --> 00:19:22.085 Joy Poliquin: Totally. 00:19:22.105 --> 00:19:22.905 Yeah, exactly. 00:19:22.905 --> 00:19:28.415 And there, and, and Katie and Emma now have really sunk into those roles and we're doing season two right now. 00:19:28.415 --> 00:19:31.814 And it's been really neat to see that evolution of them as hosts as well. 00:19:32.134 --> 00:19:41.874 We also really loved the idea of having like newer grads be the hosts of a graduate podcast rather than, I mean, I graduated in the early 2000s. 00:19:41.884 --> 00:19:51.480 So, uh, it's, I don't have that same connection to people who are maybe experiencing that student life, you know, now as opposed to decades ago. 00:19:51.480 --> 00:19:51.720 So. 00:19:52.050 --> 00:19:52.620 Neil McPhedran: That's great. 00:19:52.740 --> 00:20:03.180 I think that's a super smart, you know, tactic that you, employed there of, of figuring out who your hosts were and, and how you've brought them in and you've brought in previous alumni and, and whatnot into it. 00:20:03.185 --> 00:20:07.280 It feels like you're, you're, walking the walk for your, for your program. 00:20:07.580 --> 00:20:08.180 That's excellent. 00:20:08.570 --> 00:20:09.080 Joy Poliquin: Definitely trying to. 00:20:09.080 --> 00:20:09.290 Yeah. 00:20:09.740 --> 00:20:10.280 Neil McPhedran: Yeah. 00:20:10.700 --> 00:20:14.885 Just wanna circle back on how you're using the content. 00:20:14.915 --> 00:20:24.145 Is it safe to say that the podcast has turned into a key channel for you and your overarching communication strategy? 00:20:24.145 --> 00:20:28.685 That sounds like to me, it's, it's turned into a really important sort of part of the mix. 00:20:28.814 --> 00:20:36.800 Joy Poliquin: Yeah, I think it's probably our certainly the longest project each year, where we're like dedicating a lot of time and energy into it. 00:20:36.800 --> 00:20:44.350 It still is quite young, so we're still sort of in our second year, so we're figuring out all the different ways to use it and trying different things. 00:20:44.350 --> 00:20:54.834 But that is definitely the intent is that it, it has that variable applicability so that we can use it in different ways and we can, it sort of becomes a bit of our flagship. 00:20:54.915 --> 00:21:12.315 Because it is a different, I mean for years we've told stories on social, we've told stories sort of in long form written content, but we haven't had, we've done videos as well, but this is a way that again, that that deeper dive is just so interesting rather than like a two minute video where you're kind of getting the like really high level. 00:21:12.325 --> 00:21:16.494 We're actually sort of learning about the people themselves and what inspires them and who do they work with? 00:21:16.514 --> 00:21:18.085 What was that mentorship look like? 00:21:18.085 --> 00:21:23.425 Like, it's, um, yeah, it's just a much more interesting way of storytelling, I think. 00:21:24.085 --> 00:21:25.095 Jennifer-Lee: Yeah, I agree. 00:21:25.135 --> 00:21:27.495 I think you can learn a lot from podcasting. 00:21:27.815 --> 00:21:30.645 And like you said, it can be inserted into many things. 00:21:30.695 --> 00:21:40.345 And I always kind of say like podcasts are kind of the new press releases because being on the media side, people are able to cut the different pieces that they need. 00:21:40.524 --> 00:21:55.100 And it's a whole package opposed to just sending just a regular press release that can be monotonous and maybe not as flashy and, and it gives you a better story of who those people are and what are they going to sound like if I bring them on to radio or? 00:21:55.139 --> 00:21:56.379 Joy Poliquin: Yeah, yeah, absolutely. 00:21:56.379 --> 00:22:06.389 And we often, you know, anytime we're doing any sort of communication with an alum or a current student, we're kind of trying to assess their like, how comfortable they are for maybe if there is sort of follow up interest and stuff like that. 00:22:06.389 --> 00:22:16.450 But the podcast really lends that like, we, we do a little pre interview similarly to what we did for for this, just to get a sense and what they'll be like on the podcast. 00:22:16.460 --> 00:22:19.849 And yeah, and then we tend to use that content in different ways. 00:22:19.849 --> 00:22:32.695 And also, I think you form a stronger relationship with those folks than if you are doing like a short little, you know, here's a questionnaire to fill out, like you're actually having a conversation and that lends to stronger relationships for future collaborations as well. 00:22:32.774 --> 00:22:36.195 Jennifer-Lee: Podcasting is great for building relationships, and that's an important thing that you want to do. 00:22:36.195 --> 00:22:37.745 You don't want to just have students. 00:22:38.264 --> 00:22:39.104 Get rid of them. 00:22:39.235 --> 00:22:40.154 They go get jobs. 00:22:40.154 --> 00:22:45.215 You want to be tied to the university because the university is not successful unless the students are successful. 00:22:45.225 --> 00:22:45.884 Joy Poliquin: Exactly. 00:22:45.894 --> 00:22:53.985 That's the whole thing is that we're trying to show how you can grow if you come to UVic, how you can, what, what you'll learn, what connections you might make. 00:22:54.164 --> 00:22:58.175 And it's a really neat way to, to get into that through someone's own voice as well, right? 00:22:58.175 --> 00:23:03.315 It's not a written story where you're sort of listening to them and then maybe adding some quotes. 00:23:03.355 --> 00:23:09.055 Again, lots of places where that works really well, but I really love that you can really hear from their own perspective. 00:23:09.205 --> 00:23:18.605 Neil McPhedran: You mentioned you're, uh, you're deep into season two, I'm interested, uh, um, what are some of the themes on deck? 00:23:18.675 --> 00:23:25.634 Then sort of what, what are any, anything that sort of came out of doing season one that you're learnings wise, you're applying it to season two? 00:23:25.644 --> 00:23:31.325 Or like sort of now that you're sort of in the, you know, like you're in the thick of it right now, anything you could share with us? 00:23:31.505 --> 00:23:32.435 Joy Poliquin: Uh, yeah, for sure. 00:23:32.435 --> 00:23:39.220 I think, um, something on the, like the career development side of things where we're interviewing our career educators. 00:23:39.220 --> 00:23:49.860 It's been interesting to see the interest in those topics because something that, you know, we offer a lot of like, you know, here's how to write a strong resume or here's how to prepare for an interview, which students are always really interested in. 00:23:49.899 --> 00:23:58.419 But when you go into those topics about sort of areas of vulnerability, I think that's a really interesting area that people are really like glomming on to. 00:23:58.470 --> 00:24:03.649 So I think it reveals that there's a need for that kind of support today. 00:24:04.330 --> 00:24:09.690 So we've, we've gone into a couple new areas there when we've been interviewing career educators in season two. 00:24:09.740 --> 00:24:16.290 And, and also kind of diving into, um, what you can do with different kinds of degrees. 00:24:16.320 --> 00:24:22.030 Um, and like the, and reminding people not to freak out if they're approaching graduation and they're not sure what they want to do. 00:24:22.030 --> 00:24:25.920 Like there's still time to kind of figure that out and that we're able to support them. 00:24:26.330 --> 00:24:31.420 Um, so yeah, being able to touch on those sort of maybe pain points that a lot of people go through. 00:24:31.490 --> 00:24:32.950 We've focused a little bit more on that. 00:24:32.980 --> 00:24:36.430 And then continuing to speak with really, really cool grads. 00:24:36.430 --> 00:24:38.680 I'm really excited about our lineup for season two. 00:24:38.960 --> 00:24:45.050 Some really neat entrepreneurs, especially who have taken degrees in really unexpected directions. 00:24:45.080 --> 00:24:46.280 Um, yeah. 00:24:46.280 --> 00:24:50.439 So I don't wanna, I don't know if I'm allowed to spoil I guess I'm the producer. 00:24:50.439 --> 00:24:51.879 I could if I wanted to, but, uh. 00:24:52.240 --> 00:24:53.050 Neil McPhedran: No, I think that's great. 00:24:53.050 --> 00:24:53.949 Jennifer-Lee: Teasing us. 00:24:54.135 --> 00:24:54.534 I love it. 00:24:55.125 --> 00:24:55.415 Neil McPhedran: Yeah. 00:24:55.810 --> 00:24:56.590 I, I think it's great. 00:24:56.590 --> 00:25:03.250 I think those are some really good things for, uh, like our audience as we know is other podcast, higher education podcasters. 00:25:03.250 --> 00:25:12.090 So really, I think there's some, it's more about some of the, some of the, the bigger themes that you're, that, that you have an opportunity to, to lean into. 00:25:12.090 --> 00:25:34.630 And I think it really speaks to what you've mentioned a couple of times is that, how the podcasting medium affords you the ability to do some of that deeper storytelling and, um, dig into, dig into some, maybe you mentioned vulnerability, dig into some of that more so than you can in a panel or on video or in a blog post. 00:25:35.000 --> 00:25:35.700 Joy Poliquin: Definitely. 00:25:35.740 --> 00:25:36.000 Yeah. 00:25:36.375 --> 00:25:43.965 Jennifer-Lee: Or even learn more about what a co op program is and how it can help you because I know when I went to UVic, dating myself, it was pamphlets. 00:25:43.965 --> 00:25:56.185 And couldn't really get an idea of what it is because a lot of people don't know exactly what a co op program is. 00:25:56.205 --> 00:25:57.495 Joy Poliquin: Yeah, totally. 00:25:57.495 --> 00:26:01.625 And most of our alum that we've interviewed have been co ops grads. 00:26:01.625 --> 00:26:04.325 So we asked them to kind of go back to that. 00:26:04.335 --> 00:26:05.935 Like, what, what did you do for your co ops? 00:26:05.935 --> 00:26:12.744 And like, did you meet, make any connections during that time that led or that you're still in contact with, or like that led to where you are now? 00:26:12.744 --> 00:26:17.754 Or, and we hear a lot about that, about how they, they met someone that really inspired them to pursue a specific path. 00:26:17.755 --> 00:26:23.035 But equally, we'll hear from someone who did maybe a co op where they're like, it was not the right fit for me. 00:26:23.035 --> 00:26:28.095 And that made me maybe adjust what I was studying and kind of figure out, actually, uh, I think I want to go in a different direction. 00:26:28.105 --> 00:26:33.250 Like my vision of what this uh, career would look like is, is not, not sort of what I was thinking. 00:26:33.250 --> 00:26:39.010 So yeah, it's been neat to kind of hear the co-op experience from that perspective and all the things that it can teach you. 00:26:39.070 --> 00:26:42.570 Jennifer-Lee: The pamphlets were great, but this is a better add-on. 00:26:42.570 --> 00:26:43.410 You get more from it. 00:26:43.410 --> 00:26:48.550 Joy Poliquin: You can actually hear, like hear the excitement in someone's voice and they're like, oh yeah, I did this thing and it was really amazing. 00:26:48.550 --> 00:26:51.130 And I, you know, was super surprised by this. 00:26:51.130 --> 00:27:00.315 And then I decided to, or I was really scared about trying this, but I did it and then I learned this amazing skill, and I was like yeah, now I'm, that's led me to where I am now. 00:27:00.315 --> 00:27:08.375 So it's much more impactful than like, here's like a two line, little description about someone, where they worked and who they are, and that's it. 00:27:09.364 --> 00:27:12.465 Neil McPhedran: I think the hearing the real stories would be super powerful. 00:27:13.014 --> 00:27:21.625 I like your example of students that are kind of coming to the end of their time and they still don't really know what they want to be when they grow up, kind of a, kind of a thing. 00:27:21.625 --> 00:27:39.335 And to hear real stories from grads that were, you know, a few years ahead of them and have gone on to do pivots or gone on to do entrepreneurial things, what a great opportunity that the podcast medium, uh, affords to be able to tell those stories that those students can listen to. 00:27:39.885 --> 00:27:44.305 Jennifer-Lee: And Neil, you have kids that are looking into college and university. 00:27:44.745 --> 00:27:48.565 You should give this podcast a little listen or get them to listen. 00:27:48.565 --> 00:27:49.005 There you go. 00:27:50.125 --> 00:27:50.365 Neil McPhedran: Yeah. 00:27:50.365 --> 00:27:53.965 I mean, they don't know what they want to do, but they're not there, yeah, either. 00:27:54.004 --> 00:27:55.014 So who knows? 00:27:55.015 --> 00:27:55.254 Right. 00:27:55.254 --> 00:27:56.474 I didn't know what I wanted to do. 00:27:56.505 --> 00:27:57.934 I've got a poli sci degree. 00:27:57.934 --> 00:27:59.965 I'm not applying any of that at all. 00:28:00.075 --> 00:28:01.935 Jennifer-Lee: I feel like you are in this podcast. 00:28:03.065 --> 00:28:14.734 Neil McPhedran: I don't know, a little bit, I guess, but, uh, I definitely did a giant pivot coming out of university, going into the world of my career was in most, up until I've been doing this podcasting thing, advertising and digital marketing. 00:28:15.005 --> 00:28:16.685 So that wasn't what my degree was. 00:28:16.695 --> 00:28:16.975 So. 00:28:17.045 --> 00:28:18.145 Joy Poliquin: I think that's really common. 00:28:18.155 --> 00:28:22.865 Like people don't necessarily, it's not as cut and dry these days where you study something and then you become an X, Y, or Z. 00:28:23.085 --> 00:28:26.595 It's very, like, it can be super, um, unlinear. 00:28:26.595 --> 00:28:35.565 And, uh, yeah, that's, that's something that a lot of people have talked about and, uh, yeah, when they've been interviewed as, yeah, going in weird directions, but kind of cool directions. 00:28:35.575 --> 00:28:35.865 So. 00:28:36.264 --> 00:28:40.245 Neil McPhedran: Yeah, like start with a fine arts degree and come out as a TikTok influencer. 00:28:40.294 --> 00:28:41.294 Joy Poliquin: Yeah, yeah, totally. 00:28:42.574 --> 00:28:44.925 Jennifer-Lee: Fine arts degree, own a podcast company. 00:28:46.804 --> 00:28:49.114 But, uh, every degree, I always talk about this. 00:28:49.135 --> 00:28:50.304 Every degree is useful. 00:28:50.304 --> 00:28:53.785 It just depends on how you figure out how to use it. 00:28:53.835 --> 00:28:58.085 And that's why I'm so thankful for your podcast because you guys really touch upon that. 00:28:58.115 --> 00:29:05.495 And there's many opportunities and it's hopeful because no one ever talks about what do you do after university. 00:29:05.884 --> 00:29:11.855 And I feel like this is great that you guys are doing that because I don't want students to feel like they have to give up. 00:29:11.855 --> 00:29:13.674 There are useful things in their degree. 00:29:13.674 --> 00:29:22.795 It's how they can shift it so thank you so much for coming on our podcast today to show us this other side to university podcasting. 00:29:22.835 --> 00:29:31.370 Because like I said you're unique we haven't had anyone on talking about co ops and things like that, or what to do once you leave university, which we're all scared of. 00:29:31.600 --> 00:29:31.920 Joy Poliquin: Yeah. 00:29:31.990 --> 00:29:34.760 It's a scary thing, but yeah, hopefully it makes it a little bit easier. 00:29:35.130 --> 00:29:35.350 Yeah. 00:29:35.350 --> 00:29:35.879 My pleasure. 00:29:35.880 --> 00:29:37.390 It's been so fun to talk to you. 00:29:37.530 --> 00:29:37.690 Neil McPhedran: Yeah. 00:29:37.690 --> 00:29:38.350 Thank you so much, Joy. 00:29:38.350 --> 00:29:39.100 That was excellent. 00:29:39.110 --> 00:29:40.090 Great conversation. 00:29:40.320 --> 00:29:41.210 Jennifer-Lee: Thank you so much. 00:29:41.350 --> 00:29:42.010 Joy Poliquin: Thank you. 00:29:42.075 --> 00:29:53.925 Neil McPhedran: As we promised a couple of episodes ago when we introduced Podcasting 2.0, we're going to take you along for our journey. 00:29:53.925 --> 00:30:05.155 So this is segment two of our Podcasting 2.0 deep dive as we infuse all of this great functionality into Continuing Studies and take you along for the ride. 00:30:05.165 --> 00:30:08.985 So today we're going to talk about chapters specifically. 00:30:09.015 --> 00:30:14.145 And there's a link to podcasting2.org where it goes deep on chapters. 00:30:14.685 --> 00:30:23.534 And explains a little bit more in a geeky manner, as well as all the apps and, that you can use hosts, you can use to upload it and the apps you can listen on. 00:30:23.685 --> 00:30:31.635 So chapters, imagine you're listening to a podcast and there's a ton of great stuff in there, but sometimes you just want to jump right to what's awesome. 00:30:32.135 --> 00:30:35.235 Or you want to skip the intro that you've heard a million times. 00:30:35.235 --> 00:30:37.820 Well, that's where chapters come in, the chapters tag. 00:30:38.580 --> 00:30:46.100 So this chapters tag in Podcasting 2.0 is like a table of contents for your podcast episode. 00:30:46.509 --> 00:30:52.580 It breaks down the episode into different sections or chapters, each with its own title. 00:30:52.965 --> 00:31:02.015 So instead of fast forwarding and rewinding, trying to find that one part, you can click on the chapter you want to go and it takes you straight there. 00:31:02.444 --> 00:31:09.545 So for listeners, that means, this means a lot more control that they have over the experience of your podcast and your episodes. 00:31:10.575 --> 00:31:14.895 There's a bunch of more benefits for both the podcaster and the listener. 00:31:15.365 --> 00:31:20.365 First and probably foremost, it's, as I mentioned, it's this enhanced listener experience. 00:31:20.365 --> 00:31:24.074 So listeners can easily navigate to specific sections of the podcast. 00:31:24.944 --> 00:31:32.735 Makes it easy for them to find and more importantly, revisit their favorite parts to improve accessibility. 00:31:32.735 --> 00:31:35.815 So chapters provide a clear outline of the podcast content. 00:31:35.835 --> 00:31:41.125 This helps listeners with hearing impairments and those who prefer reading to understand the episode structure. 00:31:41.644 --> 00:31:49.004 Super important for many higher ed podcasts that have their, uh, universities have a mandate for accessibility. 00:31:49.005 --> 00:31:50.475 So chapters is key with that. 00:31:50.685 --> 00:31:52.325 Enhanced searchability. 00:31:52.365 --> 00:31:53.805 Another key feature. 00:31:53.835 --> 00:32:00.644 So chapters can be indexed by search engines, makes it easier for new listeners to discover specific topics within an episode. 00:32:00.644 --> 00:32:11.695 So it's like a great way for search engines to break down your episode content into specific topics and for other ways for you to be found. 00:32:12.075 --> 00:32:13.295 But wait, there's more. 00:32:13.695 --> 00:32:18.930 Chapters isn't just timestamps and audio, there's a visual component as well. 00:32:18.930 --> 00:32:31.039 So you can include visual content such as images, reference images, uh, links, uh, for this richer multimedia experience and enhancing the overall content. 00:32:31.059 --> 00:32:37.800 You could actually have a section where you're with your guest, you're talking about a certain graph. 00:32:37.830 --> 00:32:40.260 Well, you can put that right into that chapter. 00:32:40.270 --> 00:32:47.900 And so your listener can, at that moment in time when you're talking about it, can look at their phone and see that graph you're talking about. 00:32:48.220 --> 00:32:48.860 Super cool. 00:32:49.360 --> 00:32:53.440 So I think chapters is ripe for opportunity for higher education. 00:32:54.370 --> 00:33:03.609 You know, honestly, in academia, we're accustomed to tables of contents and chapters, uh, and sectioning out our content in this way. 00:33:04.069 --> 00:33:07.550 Uh, furthermore, reference imagery, graphs, et cetera. 00:33:07.620 --> 00:33:11.590 It's, it's really, I think a perfect, um, fit for higher education. 00:33:12.515 --> 00:33:13.315 Okay, Spotify. 00:33:13.525 --> 00:33:15.235 Let's just talk about Spotify for a second. 00:33:16.225 --> 00:33:19.895 Usual as usual, Spotify goes on their own and does their own thing. 00:33:19.895 --> 00:33:21.365 So they do have chapters. 00:33:21.385 --> 00:33:26.435 You might have seen that in your, in your Spotify app and you kind of wondered, well, how do, how does some podcasts do that? 00:33:27.254 --> 00:33:50.925 I'll include a link in the show notes to some specifics from Spotify, but essentially Spotify, the player, is looking for, in your show description, so in your show notes, in your description, when you're dropping that into your hosting software, in the description, you put the chapters in there, and what they're looking for is bracket zero zero colon zero zero bracket. 00:33:52.054 --> 00:33:56.845 Look at the link that I've included in there to see exactly what I'm getting at, because there's other options for it. 00:33:56.855 --> 00:34:06.500 But once the Spotify bot or whatever it is recognizes that, then it'll serve up those chapters and those will be clickable as well too. 00:34:06.500 --> 00:34:08.010 So, have a look at that. 00:34:08.120 --> 00:34:11.079 It makes sense to use for Spotify as well. 00:34:11.590 --> 00:34:18.690 Unfortunately, they're not using the chapters tag, but at least you can retrofit for Spotify. 00:34:20.670 --> 00:34:24.300 So as a reminder, we use transistor.fm for our host. 00:34:24.630 --> 00:34:31.410 Transistor is one of the fantastic hosts that, uh, support a myriad of these tags. 00:34:31.570 --> 00:34:34.290 There's a link, um, in our, in our show notes. 00:34:34.629 --> 00:34:45.690 And also in there is a link to, uh, a bunch of the apps, uh, a link to a list of a bunch of the apps that, um, support the functionality. 00:34:45.690 --> 00:34:54.770 So you can check it out in, in, you know, in, in real life on Pocketcast, Podcast Addict, True Fans, Podcast Republic to name a few. 00:34:55.700 --> 00:34:55.950 Okay. 00:34:55.950 --> 00:34:57.470 So that's chapters. 00:34:57.490 --> 00:35:01.469 Fire me a note if you've got any questions, love to chat about it more. 00:35:01.839 --> 00:35:07.910 Otherwise our next episode, we're going to be talking about analytics, specifically the OP3 tag. 00:35:08.670 --> 00:35:09.790 Okay, Jen, that was great. 00:35:09.830 --> 00:35:13.980 That was a fantastic conversation we just had with Joy. 00:35:14.090 --> 00:35:15.670 I got to tell you, I learned a lot. 00:35:15.790 --> 00:35:38.085 I really like how they're using their podcast to reach a wider audience, not just for those prospective students thinking about getting into the co op program, but they're creating more engaging, deeper connections with their alumni, you know, or, or they're chatting to the parents as well, too. 00:35:38.085 --> 00:35:42.985 So it's great how they're using this podcast and the podcast content to reach a wider audience. 00:35:42.985 --> 00:36:02.210 Jennifer-Lee: I also like the fact that after COVID, they're using it kind of as a replacement for some of their larger panels that were good, but like she said in the podcast, it was just a fact that, it wasn't necessarily evergreen content and easy for everybody to access after the fact, or even when they're putting them on. 00:36:02.220 --> 00:36:06.320 So it's a way to get the podcast to more people, more students. 00:36:06.350 --> 00:36:11.370 And not only that, feature a lot of alumni that now work and live around the world. 00:36:11.630 --> 00:36:16.730 Neil McPhedran: I think there's a lot of applicable learning here for us, higher education podcasters. 00:36:17.420 --> 00:36:28.310 About how they're also utilizing the content in so many different ways and how they're taking this podcast content and, and applying it in a lot of different other places. 00:36:28.430 --> 00:36:28.740 Jennifer-Lee: Yeah. 00:36:29.100 --> 00:36:30.910 I am proud to be a UVic grad. 00:36:30.919 --> 00:36:32.539 They're doing it right with their podcasts. 00:36:32.550 --> 00:36:33.424 They're working it. 00:36:34.065 --> 00:36:34.525 Neil McPhedran: Love it. 00:36:34.725 --> 00:36:35.295 Good job. 00:36:35.315 --> 00:36:35.615 Okay. 00:36:35.655 --> 00:36:39.045 Well, on that note, let's call this another episode. 00:36:39.085 --> 00:36:44.195 Thank you for tuning into the Continuing Studies Podcast, a podcast for higher education podcasters. 00:36:44.774 --> 00:36:47.685 We hope you found this episode informative and inspiring. 00:36:48.125 --> 00:36:55.145 If you enjoyed the show, we encourage you to follow and subscribe to our podcast on your preferred platform, so you'll never miss an episode. 00:36:55.675 --> 00:37:04.650 But if you found this episode particularly valuable, please consider sharing it with your friends and colleagues who might be interested in higher education podcasts. 00:37:05.190 --> 00:37:08.840 We also invite you to join your peers on higheredpods.com. 00:37:09.279 --> 00:37:14.159 Where you can connect with other podcasters in higher education and learn from others in the field. 00:37:14.430 --> 00:37:16.029 Thank you for being part of our community. 00:37:16.389 --> 00:37:21.470 We look forward to continuing to bring you valuable insights and conversations around higher education podcasts. 00:37:22.140 --> 00:37:23.470 See you in the next episode.