First of Kind

Why did Joe Gebbia go to Washington? I spoke with America’s first-ever Chief Design Officer last fall to find out. We met on the White House grounds to discuss his newly created role, the formation of @ndstudio, and how Joe plans to weave design into the frabic of U.S. federal government.

00:00 - Intro / Eisenhower Exec Office Bldg
01:34 - From Airbnb to Washington
04:39 - The Federal Retirement Problem
06:31 - The Mine in the Mountain
08:29 - Do Things That Don’t Scale
11:35 - The Julie Prototype
14:20 - Down to 60 Seconds
16:33 - Consumer-Grade Government
18:31 - Nixon’s Federal Beautification
20:22 - The National Design Studio
24:24 - Trust Through Design
27:43 - Building the Dream Team
31:22 - The Silicon Valley Coalition
35:33 - A Golden Age of Design

Special thanks to Joe Gebbia and his team for making this conversation possible.

S2:E1 Joe Gebbia, Designer-in-Chief
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What is First of Kind?

In music, we have genre-defining artists. In software, we have first-of-kind designers. First of Kind is the story of design and tech told through conversations with its pioneers. Hosted by Soleio. Produced by Room 3. Sponsored by Framer, Cursor, Vercel and Profound. The future belongs to designers who build. firstofkind.com