Work in Progress by Blueprint

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Summary

Dan Murray-Serter joins us to explain how he built Heights from a single email newsletter into a multi-channel brain supplement brand.

Show Notes

This week’s episode features Dan Murray-Serter to discuss the rise of Heights - a brain health supplement merchant that built from a single email newsletter into a multi-channel consumer brand. Dan first shares how he hit upon the early inspiration behind Heights through his own experience of mental health. 

We then take a look at how the product itself was developed, and the importance of community in that process. Dan tells us how he landed some top customer referrals, including Stephen Fry, before revealing plans for the brand’s future growth.

What is Work in Progress by Blueprint ?

Blueprint’s podcast covering eCommerce growth, strategy and retention.