The Authority Builder Podcast

The biggest obstacle to business development for consultants and professional service providers – and salespeople in general, says Charlie Moon, is the fear of sales. It’s that emotional turmoil that as one of his clients put it, causes “sweaty palms” when speaking on the phone with a prospect.

Show Notes

The biggest obstacle to business development for consultants and professional service providers – and salespeople in general, says Charlie Moon, is the fear of sales. 
 
It’s that emotional turmoil that as one of his clients put it, causes “sweaty palms” when speaking on the phone with a prospect. 
 
Right now, Charlie is trying a new marketing method to reach potential new clients who need help with sales. 
 
We talk about why he chose this channel, the advantages, how he’s going to “package” his message to ensure he reaches those prospects most predisposed to say yes… and why many of his clients could actually use the same channel too.
 
Tune in to find out… 
 
  • How he’s finding his target audience(s) and speaking to them

  • The bad habits your mentors may have taught you about out sales – and how to overcome them
     
  • A way to get your current clients to “help” you write marketing to reach new prospects
     
  • Why podcasting is not what you think

  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States