Push to Prod

We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'

  • [00:35] - Intro - And Dan & Colin are catching up in IRL!!
  • [01:59] - Long weekend activities
  • [04:29] - Dan's update on his SAAS
  • [05:20] - Update on Userlot & Positioning introduction
  • [07:15] - Introduction and what is positioning?
  • [13:17] - April Dunford's Obviously Awesome book and positioning process.
  • [16:36] - 5 (6) Step Positioning Process
  • [31:36] - Does an early stage business need to position with no customers?
  • [34:18] - Userlot's thoughts on niches
  • [44:20] - Learnings about positioning
  • [45:50] - Closing out
Shoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs

Colin's review of Obviously Awesome
April's new podcast - https://www.positioning.show/

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Visit us at www.pushtoprod.show - follow us on twitter @pushtoprodpod and we'd love questions or comments via email to pushtoprodpod@gmail.com

Creators & Guests

Host
Colin Goudie
#founder of userlot.com πŸš€ #customersuccess & #startups πŸ§‘β€πŸ’» #dad of 2 🏈 #steelers fan πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘§ Occasional music player & wargamer πŸŽΈβš”οΈ
Host
Dan Miller
On an adventure ⚑️ creating and supporting positive tech solutions for the world πŸš€ If you make it, I want to know about it πŸ™πŸΌ Host of @pushtoprodpod πŸŽ™πŸŽ§

What is Push to Prod?

Col & Dan talk all things startups, SAAS, and the business of running software companies. Colin co-founded Userlot and chats about the journey of building his second SAAS. Dan is building a SaaS for the first time and learning as he goes.

Listen along and enjoy the ride.