Inside BS Show

Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can target when networking and how to actually go about doing it.
[embedyt] https://www.youtube.com/watch?v=H70zAWRxmP8[/embedyt]
First of all, let’s address one-on-one networking. This is when, for example, you go out to lunch with someone and at the end of the meal you exchange business cards. This is not an effective networking strategy because it takes time and often nothing ever comes of the meeting.
Group networking is far more effective because it allows you to become known to large groups of people. The importance of networking in business is that it allows you to build contact with people who can lead to more business. If you can learn how to start networking within various organizations you can market yourself to hundreds of people at once.
One type of group that can be beneficial for networking is the industry group. For example, if you sell medical devices, you can join an industry group that has a lot of doctors. This is the type of group that your ideal client would be a part of, and thus you could find other clients by becoming a member.
Now, to make the best use of these groups it’s important to be referable. Show up to the meetings, be polite, and don’t gossip. The importance of networking in business is that it makes you known to people. Make sure that people know you as a reliable person.
Once you know how to start networking effectively, you’ll have access to a large pool of potential clients, which will expand your business opportunities.
Here is the podcast:
 
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Show Notes

Not everyone fully appreciates the importance of networking in business. However, learning how to start networking effectively can be one of the best ways to build your client base and grow your business. In this show, I cover the types of groups you can target when networking and how to actually go about doing it.
[embedyt] https://www.youtube.com/watch?v=H70zAWRxmP8[/embedyt]
First of all, let’s address one-on-one networking. This is when, for example, you go out to lunch with someone and at the end of the meal you exchange business cards. This is not an effective networking strategy because it takes time and often nothing ever comes of the meeting.
Group networking is far more effective because it allows you to become known to large groups of people. The importance of networking in business is that it allows you to build contact with people who can lead to more business. If you can learn how to start networking within various organizations you can market yourself to hundreds of people at once.
One type of group that can be beneficial for networking is the industry group. For example, if you sell medical devices, you can join an industry group that has a lot of doctors. This is the type of group that your ideal client would be a part of, and thus you could find other clients by becoming a member.
Now, to make the best use of these groups it’s important to be referable. Show up to the meetings, be polite, and don’t gossip. The importance of networking in business is that it makes you known to people. Make sure that people know you as a reliable person.
Once you know how to start networking effectively, you’ll have access to a large pool of potential clients, which will expand your business opportunities.
Here is the podcast:
 

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.