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Discover how micro-influencers can be the secret weapon for small business growth. Learn about their unique benefits, and how to effectively leverage them.
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Micro-influencers are influencers with followers between 1,000 and 100,000. They interact with their small followers and influence them to use their recommended products or services. These influencers typically have expertise in a particular domain, such as fitness, beauty, parenting, etc. They either become brand ambassadors or create content endorsing a product or service.