Founders, please don’t swap your PURPOSE for PROZAC.
“when you exit…you’re drowning in the 3 D’s”.
“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.
Guy breaks ALL the brand building rules Riverford Organic.
Famously, told the supermarkets to F*CK OFF.
Unapologetically, gave away over 26% of his exit dough BACK to the team.
LOVED, LOVED, LOVED this poddy!!
ON THE MENU:
- Nature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism
- Why Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”
- Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”
- Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything
- How Founders can use their Demons wisely “mental breakdowns are doors to epiphany”
- Why Creativity is overthinking used positively and Anxiety is overthinking used negatively
- Why Rich People are Tw*ts and Boring Company
- Why Neo-Liberalism Religion has ruined the world “…money became a proxy for love”
- Why Self-Love = Accepting you don’t HAVE to be perfect
- Why Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative
- The Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist
- Jonathan Hiadts: “90% chimp, 10% Bee” brand building theory
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER