Chris Detzel and Michael Sandoval talk about self-help. We believe that B2B customers prefer to self-serve in this digital age of the customer. Building an online community can help with this. We discuss the intricacies of what it takes to build a community that helps with support and what it takes to build a case deflected community. We also believe that if you are not on the first page of Google, when a customer asks a question about your product, you lose. On the other hand, if a customer searches on Google and does get the answer to the question they have about your product, then you win.
B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, your host will tackle hard issues facing community leaders and managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.
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