Peers Over Beers - Community Experts Podcast

Chris Detzel and Michael Sandoval talk about self-help. We believe that B2B customers prefer to self-serve in this digital age of the customer. Building an online community can help with this. We discuss the intricacies of what it takes to build a community that helps with support and what it takes to build a case deflected community. We also believe that if you are not on the first page of Google, when a customer asks a question about your product, you lose. On the other hand, if a customer searches on Google and does get the answer to the question they have about your product, then you win.

Show Notes

“With community, there’s a lot of opportunity from a digital standpoint, whether it’s helping your customers, powering SEO, or answering more questions.” Chris Detzel

“Without community, we would be in the exact same place as we were before – not really understanding our customers. We want to be where our customers are, and community allows us to help customers the way they want to be helped – in a digital way.”  Chris Detzel

“I want to make our community a hub using integrations, so that if customers want to create a case or look at technical documentation, it’s seamless for them. That’s a great digital customer experience. Instead, in a lot of companies like ours, customers have to go here, there, and everywhere to get some information. I see community as being that place that’s right in the middle.” Chris Detzel

Let's understand where the community plays in the support story of your product." Michael Sandoval

Chris on Linkedin:
Michael on Linkedin:

Twitter: @PeersBeers

What is Peers Over Beers - Community Experts Podcast?

B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, your host will tackle hard issues facing community leaders and managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.

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