EP023: Post-Click Strategies from Fresh Clean Threads

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In this episode of Fermat Fridays, Daniel Silverman, the Senior E-commerce Product Manager at Fresh Clean Threads shares the importance of landing page optimization.

Daniel discusses collaboration in experimentation and the need for scaling insights to improve revenue per session.

He emphasizes the significance of optimizing the checkout process and post-purchase experience to maximize efficiency and revenue. 

The conversation highlights practical strategies and insights for e-commerce brands looking to enhance their digital user experience and drive growth.

Chapters

00:00 Introduction to E-commerce Expertise
04:04 The Importance of Landing Page Optimization
10:22 Collaboration and Experimentation in E-commerce
14:29 Scaling Insights and Learning
20:40 Optimizing Checkout and Post-Purchase Experience

What is FERMAT Fridays?

This is FERMAT Fridays, your backstage pass to what’s going on at FERMAT.

Join us every Friday as we chat about what we're cooking up, the strategy behind it all, and of course our general musings.

Expect juicy insights on new features, our latest experiment results, and whatever else is making waves in our world. Whether you're an existing customer or just a little FERMAT curious, this podcast will keep you up to date and entertained.