More CMOs than ever are rethinking the corporate ladder — and choosing a different kind of career path. Anthony Kennada sits down with Sangram Vajre (Co-founder of Terminus, CEO of GTM Partners) to explore why fractional work is on the rise, why now may be the perfect time to make the leap, and how it can be a more future-proof choice than betting your career on another full-time role.
Topics we cover:
– Why fractional work is gaining momentum in the AI era
– How “three to five clients” can replace — or exceed — a CMO salary
– The power of niching down and building a brand without becoming “an influencer”
– The mindset shift to start with the end in mind
– Why fractional freedom can create more stability than chasing the next company
If you’re a marketing leader looking for more control over your time, income, and impact — this one’s for you.
What is Goldenhour with Anthony Kennada?
Goldenhour is a weekly show for visionary B2B leaders — from founders and CEOs to marketing leaders — navigating the disruption of AI and the reinvention of how brands are built.
Hosted by Anthony Kennada (Founder, Goldenhour), each episode features candid, real-time conversations with top voices in and around marketing, leadership, and innovation. Together, we unpack what’s changing, what still matters, and how modern leaders can build brands with clarity, creativity, and humanity in the Intelligence Age.