The Temptation of Fractional CMO Freedom (with Sangram Vajre)

More CMOs than ever are rethinking the corporate ladder — and choosing a different kind of career path. Anthony Kennada sits down with Sangram Vajre (Co-founder of Terminus, CEO of GTM Partners) to explore why fractional work is on the rise, why now may be the perfect time to make the leap, and how it can be a more future-proof choice than betting your career on another full-time role.

Topics we cover:

– Why fractional work is gaining momentum in the AI era

– How “three to five clients” can replace — or exceed — a CMO salary

– The power of niching down and building a brand without becoming “an influencer”

– The mindset shift to start with the end in mind

– Why fractional freedom can create more stability than chasing the next company

If you’re a marketing leader looking for more control over your time, income, and impact — this one’s for you.

What is The Brand Humanity Show?

Artificial Intelligence is rewriting every rule in business — and the old marketing playbook no longer works.

The Brand Humanity Show explores how B2B founders, CMOs, and operators can build brands that stay human in an age defined by machines — and how the humans behind those brands can stay grounded, creative, and whole while the world accelerates around them.

Hosted by Anthony Kennada and Scott Salkin, co-founders of Goldenhour, each episode features honest conversations with influential voices across business, technology, and culture — decoding what’s changing, what still matters, and how authenticity, emotion, and purpose become real competitive advantages.

Because in the age of AI, the most human brands — and leaders — will win.