2X eCommerce Podcast | S06 EP06: Launching, Growing and Scaling a DTC Brand on Amazon in 2021

On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2. DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the customer is a key driver. While selling on Amazon and other marketplaces, you lose control of the experience and connect with the customer. This is why many DTC and eCom brands steer clear of marketplaces. But with growing competition and an extremely volatile market, being omnipresent is growing in importance. Being everywhere your customers are is a soon-to-be norm. That being said, DTC brands have a lot of apprehension about how to make the transition to marketplaces and replicate their success on the platform. In today’s episode, Kunle and Stefan examine the case for DTC brands to start selling on Amazon. You get to hear about how to prepare for transition, leverage Amazon’s programs and ads to succeed on the platform. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

Show Notes

DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the customer is a key driver. While selling on Amazon and other marketplaces, you lose control of the experience and connect with the customer. This is why many DTC and eCom brands steer clear of marketplaces.

But with growing competition and an extremely volatile market, being omnipresent is growing in importance. Being everywhere your customers are is a soon-to-be norm. That being said, DTC brands have a lot of apprehension about how to make the transition to marketplaces and replicate their success on the platform.

In today’s episode, Kunle and Stefan examine the case for DTC brands to start selling on Amazon. You get to hear about how to prepare for transition, leverage Amazon’s programs and ads to succeed on the platform.

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SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.