AdTech Unwrapped

Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop thinking like websites and start thinking like audience businesses, and why personalization isn't just a UX play, it's a revenue strategy. 

What is AdTech Unwrapped?

Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.