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What makes someone leave a career on Wall Street to build a menswear brand with no experience in fashion? In this episode, I sit down with Alfré Snower, founder and CEO of Le Alfré, to hear how he transformed four shirts, a small New York apartment, and a lot of persistence into a growing lifestyle brand. He shares the reality of building from scratch, from personally messaging potential followers on Instagram to teaching himself design, manufacturing, content creation, and e-commerce.
We also explore how Alfré created an entire universe around the brand, culminating in Alfré’s Penthouse, a reservation-only retail destination in New York City. Our conversation covers intuition, vulnerability, creativity, and the importance of taking risks that established brands might avoid. More than a story about clothing, this is a conversation about believing in yourself, learning through failure, and building a brand that makes people feel something.
Creators and Guests
What is OFFBounds Retail?
OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.
Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.
More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.
Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.