If listeners don't stick around for longer than one episode - your podcast won't grow.
That's one of the reasons why audience retention (listeners coming back from episode to episode) is so important. In this episode, we're talking about what audience retention is, why it matters, and how you can optimize it.
Key points in the episode:
- Audience retention is the key to audience growth
- You need a strong audience to drive business results
- Optimize your audience retention
Episodes referenced:
Your podcast NEEDS a consistent release schedule... here's how to do it - E10🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our
website.