In this episode of the Profits on Purpose podcast, host Nate Littlewood interviews Tom Eddelston, co-founder of FABRIC, an innovative beverage company focused on hemp-derived, non-alcoholic drinks. They discuss the brand's mission to promote mental health, the challenges of navigating the hemp beverage landscape, and the importance of compliance and long-term strategy in a rapidly evolving market. Tom shares insights on balancing profit with purpose, the significance of their provocative tagline, and the lessons learned from their entrepreneurial journey.
Connect with Tom on LinkedIn: https://www.linkedin.com/in/thomas-eddleston/
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– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.