Subscribe
Share
Share
Embed
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Show Notes
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.