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In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Show Notes
In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.
Hear more in this episode as we discuss with Srikrishnan:
• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.
Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!