Get ready to discover the unique cultural traits of one of the world's most diverse markets and how to leverage this knowledge for business success!
IN THIS EPISODE
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00:00) Why is culture central to understanding Indian consumers? Listen as Santosh begins the episode by explaining why culture is such a pivotal factor in shaping Indian consumer behavior and business practices.
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02:00) How do cultural nuances affect international brands in India? Santosh discusses the common pitfalls that international brands face when they apply global strategies without considering Indian cultural nuances.
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05:00) What makes Indian cultural identity unique? Discover the concept of collective identity and how it fundamentally differs from Western individualism, influencing everything from family dynamics to business.
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10:00) How do local tastes influence food marketing? Learn about the complexities of food marketing in India, where taste preferences can change dramatically over just a few hundred kilometers.
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14:00) What is the 'periphery inwards' approach in introducing new foods? Santosh explains a strategic approach for introducing new foods into the Indian market, focusing on peripheral adoption before targeting core dietary habits.
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20:00) How do brands successfully blend modernity with tradition? Gain insights into how successful brands have merged modern products with traditional values, finding a place in the Indian consumer's heart and home.
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25:00) How does the perception of health influence branding? Santosh shares a case study on how health perceptions are used in branding, and how brands can navigate the Indian market's focus on health and wellness.
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30:00) What role does 'desi' play in organic food marketing? Explore how the concept of 'desi' (local) is leveraged in marketing to align with cultural values and consumer expectations around natural and organic products.
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.