Thriving as a Creative Powerhouse for Good (with Eunique Jones Gibson)

In this episode of How I Got Here, Dreena welcomes Eunique Jones Gibson, innovator, creator, culture leader, and founder of Because of Them We Can, Culture Tags, and Culture Brands. Listen in as Eunique sheds light on her journey to becoming a social activist, entrepreneur, and creative powerhouse for good.

After leaving the corporate marketing world and experiencing a life-altering car accident, Eunique became very intentional with her life and the purpose she has: hustling to amplify the good on a daily basis.

“Once I figured out a way to get my own ideas out of my head and to bring them to fruition, but to also monetize them, there was no longer a need for me to ask someone else for permission.”-  Eunique Jones Gibson

Stay tuned to hear Eunique’s advice for aspiring entrepreneurs on leaving a corporate job and activating your entrepreneurial drive, as well as advice for entrepreneurs on dealing with failure. She shares her thoughts on what will make a campaign go viral, how to get kids involved in activism and black history, and what it takes to get your products into major retailers and to stay on the shelves. Plus, Eunique speaks on how her family and her upbringing has shaped her way of thinking as it relates to her self-worth, creativity, activism, and leadership. 

“The power of life and death is in the tongue. We have the ability to call things into our life, into our existence, by what we say and what we believe. So, I speak life into my dreams.”-  Eunique Jones Gibson

Remember, “give yourself grace, it’s not a race, it’ll all work out in the end.”

Connect with Eunique:

Visit her website: www.euniquejones.com 

Follow her on Instagram: www.instagram.com/euniquejg 

Follow her on Twitter: www.twitter.com/eunique 

Connect with her on LinkedIn: www.linkedin.com/in/euniquejg 

Resources Mentioned:

Because of Them We Can: www.becauseofthemwecan.com 

Submit a story to BOTWC: [e-mail] 

Culture Brands: www.culturebrands.co 

Culture Tags: www.culturetags.com 

About the Host:

Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.

With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.

The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”

Follow Dreena & WhitPR on all the socials:

@Dreenawhitpr & @whitpr

Join The WhitPR Collective: www.whitprcollective.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit howigotherewdreenaw.substack.com

Creators and Guests

Host

Dreena Whitfield

Dreena Whitfield-Brown is the Founder and CEO of WhitPR, an integrated strategic communications agency with 15+ years serving clients in the nonprofit, corporate, and political sectors. Recognized as one of PRWeek's 40 Under 40, a PR News Top Woman in PR, and named to Inc.'s 2025 Female Founders 500 List. She created How I Got Here to have the raw, honest conversations about entrepreneurship that nobody has on the record.

Producer

Keena Williams

Keena Williams is the founder of Struxa and the Executive Producer, Writer, and Creative Director of How I Got Here.

What is How I Got Here with Dreena Whitfield?

How I Got Here with Dreena Whitfield goes beyond the highlight reel with Black women founders, executives, and leaders. Real conversations about the pivots, the setbacks, and the purpose behind the work. From bootstrapping a beauty brand with $500 to leading a professional sports franchise, each episode explores the moments that shaped who they became and the cost of building something meaningful.
For women navigating leadership, business ownership, career reinvention, and the cost of ambition.

New episodes biweekly on Wednesdays.

Host: Dreena Whitfield
Executive Producer, Writer & Creative Director: Keena Williams / Struxa
howigotherewdreenaw.substack.com