The Audience Explorer

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Rob has found an amazing system about how to build books, products, and communities – all based on the same principles. So glad he openly talks about it!

Show Notes

Matthias admires Rob's book "The Mom Test", so he decided to invite Rob to chat about all things customer and audience development.

It turned out that Rob has a pretty unique system to develop products. He shares it in such a unique, easily understandable way that Matthias suddenly shouts out "Hey, why didn't I know this before?".

Read the full transcript of the episode here.

Meet @robfitz on Twitter, and find his websites, Youtube channel, and authors community at

What is The Audience Explorer?

Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!