What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?
Is it ethical for LinkedIn to use your data to train AI?
How should customer data be used to support your go-to-market strategy?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by
Evan Huck, CEO of
UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
00:32) Jony Ive Collaborates with OpenAI on New AI Device
(
04:48) LinkedIn is using data your data to train AI
(
10:13) Meet Evan Huck, CEO of UserEvidence
(
16:43) What is customer evidence?
(
20:38) Marketers' Biggest Mistake with Customer Evidence
(
23:57) The Importance of Specificity in Customer Evidence
(
26:03) Most common misconception in customer evidence
To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network:
https://tacknetwork.com/
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.