What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?
Is it ethical for LinkedIn to use your data to train AI?
How should customer data be used to support your go-to-market strategy?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by
Evan Huck, CEO of
UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
00:32) Jony Ive Collaborates with OpenAI on New AI Device
(
04:48) LinkedIn is using data your data to train AI
(
10:13) Meet Evan Huck, CEO of UserEvidence
(
16:43) What is customer evidence?
(
20:38) Marketers' Biggest Mistake with Customer Evidence
(
23:57) The Importance of Specificity in Customer Evidence
(
26:03) Most common misconception in customer evidence
To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network:
https://tacknetwork.com/
What is GTM News Desk?
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.
With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.