2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 93 Season 1

SE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2]

SE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2]SE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2]

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:  DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency. ADVOCACY: How to analyse word of mouth and referral marketing stats. For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog.  ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/    

Show Notes

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: 

  1. DISCOVERY: How to analyse impressions.
  2. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
  3. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
  4. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
  5. ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog.  ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

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Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce